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Media can be defined as communication channels through which news, education, entertainment, promotional messages or any other kind of data gets transferred. Media also takes into account both broadcasting and narrow casting mediums like newspapers, journals, TV, radio,…
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Extract of sample "MEDIA TECHNOLOGIES"

Download file to see previous pages As per Carlyle (1830), development of printing press was the first step towards the modern era of media.
McLuhan has introduced the term “Media” along with other terms like “The Global Village” and the “Age of Information” which gained high popularity. In 1965 his famous book “Understanding Media: The Extension of Man” was published. Soon he was called the most important thinker after Newton, Darwin, Pavlov and few more. With the further development in technology, media has made constant evolution and has improved itself to fit best into the society. McLuhan has called media as an extension of man. (Griscom, n.d. “McLuhan’s message”).
The chart given above indicates that with passage of time, some vital changes took place in the media industry. These changes are more influenced by the changes that are taking place in the field of technology and also in the society. One of such revolutionary change was brought by the development of the internet. Internet introduced speed in media. The present era of media is known as digital media due to influence of internet in each and every aspect.
In the year 1964, Rand Corporation, created a communication network which had several nodes and each node was capable of originating, passing and receiving message. In 1967 Britains National Physical Laboratory succeeded in developing the first test network. This was just the beginning of a new era. With passage of time, more and more such networks came into existence. Many agencies came forward and actively participated in developing their own network. By the end of the 20th century, six basic internet domains developed. These domains got segregated by separate abbreviations for representing their address such as “gov”, which was for government; “mil”, which was for military; “edu”, which was for education; “com”, which was for commercial; “org”, which was for organisation and ...Download file to see next pagesRead More
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