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Introductory certificate in marketing- Understanding customer relationship

Introductory certificate in marketing- Understanding customer relationship - Case Study Example

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These customers are becoming more environment conscious that they want the items they purchase to be devoid of human touch and as such require machine processed packaged foods…

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Introductory certificate in marketing- Understanding customer relationship

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Subject: Miscellaneous
Type: Case Study
Level: Undergraduate
Pages: 12 (3000 words)
Downloads: 2
Author: fritschalva

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Hence, they need to be involved in the PR event so that they understand the organization’s message towards the customer. Communities: The local communities always try to raise issues regarding the presence of organization in their area and environment. Hence, they need to be convinced that the organization is making all the possible efforts to conserve the environment. Government regulators: The counsels of the government do not work in tandem with each other by behaving in a haphazard manner.

The government regulators usually create more pain to the private organizations in the name of environmental issues making it imperative to be convince about the organization’s zeal towards a greener tomorrow so that they respond proactively. The most suitable method for administering the questionnaire is to collect the email ids of all the stake holders present at the PR event and then mail the questionnaire to their mail ids. During the event, the invitees should be informed about the idea of sending the questionnaire through mail and the organization should make a formal request to the invitees to answer the questionnaire.

An explanation regarding the purpose, the subject matter and the expected responses from the invitees should be outlined so that the people who answer the questionnaire do it in the expected lines. While PR event, the invitees should be convinced that this survey is for genuine purposes and the identity of the stakeholders who answer the questionnaire is never at stake. This will boost the confidence of the stakeholders and they will answer the questionnaire in an honest way. As you know, our organization has always been in the balancing of different stakeholder’s views to win their trust.

The organization has been organizing PR events like the one which just ended a few days before. For all this process to run successfully, it is imperative that the board and the staff understand the stakeholder views. By going through these

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