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A retail organization such as Tesco or Aldi relies to a certain extent on its suppliers for quality merchandise; however, what can it do to make sure that customer loyalty is maximized How can such an organization be certain that its customer service is - Essay Example

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Taking the case of supermarkets as an example, it can immediately be noted that a range of high, mid-grade, and low-end providers offer…
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A retail organization such as Tesco or Aldi relies to a certain extent on its suppliers for quality merchandise; however, what can it do to make sure that customer loyalty is maximized How can such an organization be certain that its customer service is
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Extract of sample "A retail organization such as Tesco or Aldi relies to a certain extent on its suppliers for quality merchandise; however, what can it do to make sure that customer loyalty is maximized How can such an organization be certain that its customer service is"

Download file to see previous pages arkets are expected to exhibit extraordinarily high levels of customer service whereas more low end supermarkets are expected to offer little in the way of quality in terms of the customer service experience. Yet, as competition between and amongst these thre sectors remains fierce, firms are always seeking a way to differentiate themselves from the competition and offer higher levels of “quality” to the consumer; as a means of encouraging them to utilize the supermarket to fulfill more of their grocery and consumption needs (Williams & Hutchinson, 2013). Through an examination of the different strategies for consumer loyalty that can be promoted, it is the hope of this author that the reader will be able to gain a more useful level of inference concerning the way in which low cost leaders such as TESCO and Aldi might approach the market and seek to redefine themselves; while at the same time encouraging new customers and retaining the old ones that have allowed them to build the successful business model they currently reflect.
Firms such as TESCO and Aldi pride themselves on being low cost leaders within a market that is saturated by firms attempting to represent themselves in the very same way. As such, the need to actually represent the lowest costs to the consumer without sacrificing service quality comes to be an essential element for continued survival. The issue that is faced has to do with the fact that the need to represent low costs necessarily decreases the amount of time and money that can be directed towards increasing the quantity or quality of customer service that is provided. Yet, rather than viewing this as an excuse not to attempt to promote further levels of customer service, the approach of this particular summary and analysis will focus upon the low-cost alternatives that the likes of TESCO and Aldi could engage to increase their customer service integration and quality with the consumer.
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