Download file to see previous pages...
I am very interested to find out what drives employee loyalty and commitment considering the fact that the company and its sector are at a disadvantage in the areas of stability, resources, among other advantages that bigger companies enjoy.
Rabin (2003) extensively discussed loyalty and its effect on organizational behavior. According to him, along with the identification with an organization, employee loyalty represents an individual and psychological bond between an employee and an organization. (p. 867) That is why it is pivotal in overall strategy of companies to produce value for consumers, achieve competitive advantage and, eventually, achieve profitability. Needless to say, such fact has driven numerous studies and research. As a result, the corpus of literature on the subject is quite extensive and comprehensive. Specifically, the subjects include works about how employee loyalty contributes to an organizations’ competitiveness, how it reflects the organization, measurement and evaluation of employee loyalty, among other issues. Some of the studies undertaken in regard to employee loyalty that are relevant in this paper’s objectives are outlined below:
1. Swayne, Duncan and Ginter (2006) explained how employee loyalty could determine the kind of culture and values an organization has. According to him, this aspect helps consumers determine whether the firm has an outstanding quality in service delivery because loyal employees mean companies who know how to value people. (p. 185) Loveman (1998) used the service profit chain framework in his effort to link employee satisfaction and loyalty to customer satisfaction and financial performance. The author underscored that the framework hypothesized relationships between employee, customer and financial outcomes. The emphasis on these three elements makes this framework an interesting resource for
...Download file to see next pagesRead More
Name: Instructor’s Name: Course: Date of Submission: 1. Staff turnover is described as the number of employees who leave their jobs as compared to those who keep their jobs and remain employed. High turnover is when old or even new employees leave their jobs and the company is left with new employees who have to be trained.
Concept of Loyalty Before going into the discussion regarding concept of loyalty, let us get a better understanding of what loyalty actually is. Singh, in an article, found that loyalty is a strong force that keeps us in a relationship, whether it is a personal or business relationship.
The quick and controlled movements of the bird are graceful and precise like a skater calculating and measuring its turns. This beauty of the bird’s actions is a smaller image of the true splendor of Christ. The sprung rhythm used by Hopkins is a superbly effective technique in capturing the hovering imagery of the bird and comparing it to the glory of Christ while giving the sonnet a beautiful, charged and creative energy.
The researcher states that loyalty is one of the most important themes of the play King Lear by William Shakespeare, since the plot is fundamentally shaped by Lear’s attempt to judge the loyalty of his daughters towards himself. The author thinks that Lear’s way of judging the love and loyalty of his daughters for him is shallow and unsophisticated.
Customer loyalty deals with the behavior, attitudes and perceptions of customers. Customers are considered to be an asset for any business as they can provide good ratings, testimonials and evaluations to different products and services, which are available in the market (Reinchheld, 2006, 56).
have good attitudes toward a Brand shown through repeat purchase behavior and recommendation of the product; the most important aspect of Brand Loyalty is the true good feelings of a consumer towards a product. This essay will deal with the aspects of Brand Loyalty.
As mentioned previously, it is possible to perform statistical analysis for the survey data using a number of perspectives and statistical techniques for analysis. However, it is important to present results for only those procedures