Strategic Plan: Blue Brush Hair Studio - Case Study Example

The BLUE BRUSH HAIR STUDIO’s vision was explored in the internal evaluation. The salon’s strengths and weaknesses were discussed by using employees’ satisfaction, price, quality of services and location. Customer service, the board of directors, advertisements and publications were also used. Several tools were also used to evaluate the strengths and weaknesses like the internal factors, evaluation matrix and the McKinsey 7s Framework. In the external evaluation, the opportunities and threats nearby the salon were examined using the Competitive Profile Matrix to compare BLUE BRUSH with the competitors in the equivalent strategic group of their strategic map.

In order to address opportunities and threats the, Porter’s Five Forces Model and The External Factors Evaluation were used. The Industry’s Life Cycle was explored with the aim of knowing the stage in the life cycle of the BLUE BRUSH and its business environment. In the last part of the project that is aimed at improving the salon, we added several SMART objectives, in addition to preparing the implementation plane to some of the objectives. In the end, some valuable recommendations were considered to play a significant role in helping the BLUE BRUSH HAIR STUDIO in the future.

BLUE BRUSH HAIR STUDIO is a hair beauty salon based in Qatar. It was founded two years and a half ago by Sheikha Muneera Saoud Al-Thani and David Martinez. The salon is located in the Hilton Hotel in West Bay. David Martinez is one of the most famous fashion hairstylists in today’s fashion industry. He has more than fifteen years of experience in the business and he built a trusted relationship with well known international figures of fashion industry like fashion magazines (Harpers Bazaar, Vogue, Vanity Fair) and some of the biggest fashion shows like Dior, Louis Vuitton, Lanvin and Chloe (BLUE BRUSH’s websit,2015).