Strategic Management - General Motors - Essay Example

A new plan taking into consideration the price of oil or even making a product that runs on an alternative fuel must be formulated. GM’s Internal Analysis and External Analysis are as follows:
Internal Analysis---GM’s strengths include brand name, resources, and research. GM has a brand name with Cadillac, Buick, Chevrolet, GMC, Hummer, Pontiac, Saab, and Saturn. Trucks, sports cars, sedans, and SUVs are made by GM. The recognition of the GM brand sets it above new automotive company competition. Another asset is GM’s resources. Money, automotive parts, factories, and stock allow GM to remain competitive worldwide. GM has spent millions on research for hybrids and other cars that run on alternative fuel, lower emissions, and safer products. This creates confidence in the GM product for the consumer population.
External Analysis---The remote environment is promising for GM. The resources available to GM allow the company to comply with economic, social, political, technological, and ecological demands. The industry environment is no problem for GM. Entry barriers, supplier power, buyer power, substitute availability, and competitive rivalry are handled by GM’s strong foundation and brand name in the auto industry. The operating environment is more unstable. Customers, creditors, competitors, labor, and suppliers can be affected by a recession or high oil prices. GM will need to take this into consideration and make necessary changes accordingly.