Rubber Band Marketing Plan for Australia - Essay Example

Australian’s market is open for investors. Role of immigrants has been important to the growth of economy of Australia. Immigration also has impacted the cultural and social set up of Australia. Rubber band is a very common product. It is a household product as well as having industrial utility. Demand of rubber band is steady and has little growth. Rubber is an agricultural product. Elasticity is the property for which rubber band is used for various purposes. The market has steady demand for rubber.

First part of the paper discusses various facts about the Australia and its markets. In the discussion section researcher analyzes various factors of Australia and its economy and on the basis of the same it offers a marketing plan for Australia market. Australia is a continent between the Indian Ocean and the South Pacific Ocean. Australia is the only continent which has a single country. It has no neighboring countries. It is all surrounded by ocean. It is a large continent which has variations in climate, population, vegetation and markets.

Aboriginal settlers arrived on the continent from Southeast Asia about 40,000 years before the first Europeans began exploration in the 17th century. No formal territorial claims were made until 1770, when Capt. James COOK took possession in the name of Great Britain. During 18th and 19th centuries six colonies were created. In 1901 these colonies federated to become the Commonwealth of Australia. This new country could utilize its resources. Australia is rich in its natural recourses and has been utilizing its resources in various agricultural and manufacturing sectors.

Its contributions to the British during World War II have been considerable. Proper investments and other strategies, proper utilization of various natural resources, encouraging immigration for the sectors of growths and other strategies has helped Australia to grow in a global market place and position itself internationally. The main concern for