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The report tries to analyze the different aspects of launching this new service and to study the market elements to identify the feasibility and the success possibility. Also, the report is trying to analyze the socio-cultural environment of South Korea to understand the market size and the current opportunities. A multiplicity of marketing strategies of the country need to be studied and the resultant changes in legal policies need to be identified. The country overview of this report is meant to understand the historical development, the geographic and demographic overview, government structure and economic strategies. Also, the marketing feasibility plans is based on the marketing mix, and Hofstede’s cultural dimensions.
South Korea is Asia’s one of the most affluent nations. It was a part of unified Korea until 1948. But after 1948 the two countries separated to be named as South Korea and North Korea. North Korea, a communist nation fell into the trap of totalitarianism and also poverty. The two Koreas went into war after their partition which ended in 1953. But there was no peace agreement. South Korea or Republic of Korea has a population of around 50 million. The capital of the country is Seoul, a vibrant and modernised city. The area of the country is around 100,000 sq km. The country follows two major religions Buddhism and Christianity (BBC News, 2010).
The monetary currency of the country is Won. The country is a nation with vast knowledge and technical skills. They export products like electronic products, transport equipment and machinery. They have a technical know how and superior technical product developing skills which has made them into one of Asia’s most technically superior nation. South Korea has grown into a major economy and also has transformed into a democracy. The standard of living in Korea is very high. The
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This paper examines the system of education in South Korea, with specific focus on the language planning and other language issues experienced in the nation. It is proposed that within the state of South Korea, Education is a system in deep crisis and particularly on the language front poorly implemented and underfunded state reforms have not served to effect great improvement.
In addition, it has very interesting and deeply rooted cultural features that make it an ideal place to visit and study. Moreover, it is strategic position on the Asian continent hence making it accessible to visitor from around the world. According to Clark (1), South Korea is one of the most populated countries and it has one of the world’s most energetic trading economies.
7 2.4.3 Accuracy of demographic information 7 3. Conclusion 7 References 8 Appendix 9 1. Introduction In the context of global market firms need to continuously update their strategies so that their market position is not threatened. Marketing can help a firm to improve its image in the market and expand its customer base.
The political risk assessment was conducted based on factors such as the political stability, the labor market, the population, the tax burden, and the unemployment rate. In addition, the infra structure prevalent in the country, the population and the national culture were assessed.
Since then the church has grown and with its presence being felt both in the field of religion and in the business world with it sponsoring media houses, universities as well as addressing political issues. Sun Myung Moon began his work in 1946 but was arrested and tortured by the North Korean government, upon his release he fled to South Korea and officially founded the group in 1954.
Whole Foods in South Korea. Cultural Issues. Geert Hofstede (1980) and Edward Hall (1976), autonomously developed paradigms used for identifying cultures during 1960s and 1970s. These paradigms have remained useful to date, especially for organizations intending to do businesses in foreign countries with unique cultural backgrounds from their home countries.
Even though I live in South Korea, I still become curious on what's going on between the two countries. Both of them can be traced from the same origin and speaks the same language, yet it is irrefutable that their people's lines of thought are different.
Implementing bilingual education allows the classroom environment to promote English as its primary language and at the same time encourage and revitalize the use of a minority language (Leung, 2005).
Secondary language acquisition and English as a second language (ESL) is a
The paper looks into why North and South Korea, despite having same historical and cultural background, are distinguished by their current politics, economic policies and even culture to some extent. The paper deals with the economic policies that have been adopted by both the countries, especially in the post colonial decades.
The author of this research aims to analyze a phenomenon of sexual discrimination that is sexism on the example of the people in South Korea. It is especially stressed that a person who discriminates can easily repudiate a person’s human rights if they perceive them as non-human or less than human beings.
10 Pages(2500 words)Research Paper
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