Marketing---Publics Relations - Essay Example

izes itself when we suggest that proactive way is the manner to go about doing things as it is a basic ingredient of the PR practice and indeed the related philosophy. The importance of PR is all the more necessary to fathom because without publics getting satisfied and being at ease with the working methodologies of the organization, there can be real hardships in the way to achieve success and that too at a quick speed. The different activities and processes which are the lifeblood of the organization owe on the shoulders of the PR measures which the company has incorporated within its regime.

This means that there is adequate arrangement for the planning, control, integration activities and tasks as and when they come. The public relations within the internal structure of the organization brings out the singular basis of its message as well as presents a unified approach to different media vehicles as well as the print and electronic forms of media. Moreover, public relations presents the true picture of the organization whenever there is some trouble within its ranks and when the publics demand of it to be accountable and truthful concerning its processes, ways and mannerisms.

PR makes sure that the organization remains very much positive on its stance and there does not remain any shadow of a doubt when one speaks of its dealings with the general public and the stakeholders to which the organization owes plenty. The manner in which the formal and informal communication flows within an organization as well as outside it is governed by the fact that it is under a sound and proper PR policy. The motivation to remain loyal and committed to the well being of the stakeholders is an important proposition and all efforts should be made on the part of the organization under discussion to stay ahead of this race.

In an increasing competition of media and its different forms, the need is to present the true picture as to what exactly is happening within an organization