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Marketing planning and Control - Essay Example

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Sainsbury's goal "to deliver an ever improving shopping experience to our customers with great products and fair prices in order to exceed customers' expectations for healthy, fresh, safe and tasty food"1 have proven to be a great motivating factor in the most literal sense of the word and its description…
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Marketing planning and Control
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Download file to see previous pages They have won the Liveable City Award of London in 2006 and was the first supermarket to ever sign a partnership contract with local beef farmers pertaining organic beef supply. The company's unending efforts to source out viable products and suppliers made them extend their internal training and orientation of this array of shelf food products on noted chemically established effects of pesticides to their raw materials resources and producers and on to the first level farmers. Stressing that all of their farm products comply with the UK or its equivalent animal welfare standards, I proudly commend Sainsbury's effort to provide the freshest product with the most accurate product info labels to the least product pricing offer as possible.
Sainsbury has been performing strongly with total sales up to 8.3% to 9,549 million and sales growth of 6.2%, pre tax profit of 123.0%, delivery of 1.3 billion of additional sales after 18 months.2 The company is said to have employed a total number of 153,000 employees and have established 728 supermarkets UK based and a duly represented website for online shoppers worldwide. Sainsbury is said to be UK's third largest food retailer.3 Established in 1869 by John James and May Ann Sainsbury, Sainsbury's internet based home delivery shopping service currently operates from ninety seven (97) stores.
In addition to its high quality food and fresh grocery produ...
Marketing Audit of Products, Goods and Services:
In addition to its high quality food and fresh grocery products, Sainsbury has been retailing books, CDs, DVDs, MP3s, videos and computer games. Also on display are flowers, wine, gifts, and electrical parts or accessories. On board with the online shopping directory is a provision for the banking and insurance needs of the customers or consumers with affiliate Sainsbury's Bank. The bank offers wide array of services on credit cards and personal loans of lower interest rates, simple savings and investments (child trust funds to internet savings), car financing all present via online banking. This study aims to make a Proposal on the Marketing Plan of Sainsbury's Supermarket Stores only.
SWOT Analysis:
A. History of Mergers and Acquisitions
Sainsbury PLC is the parent company of Sainsbury's Supermarkets nationally known as plain Sainsbury at present. Its chains of supermarkets were acquired thru constant effort of branch-outs and thru merger and acquisitions. Bell Stores of North East England was acquired in February 2004. It was composed of fifty four (54) high quality convenience stores. Jackson's Stores across Yorkshire and North Midland was acquired in August 2004. It was composed of one hundred fourteen (114) stores and was UK's leading independent, regional convenience store. JB Beaumont of East Midlands was acquired in November 2004. It was composed of six (6) convenience stores and has been regarded as a long established neighborhood convenience store operator. We can give due credit to Sainsburys financial cost saving analyst on his fatigue causing search for branch outs and extensions by buying other known retail stores apart from managing its liabilities on hand. Inventories ...Download file to see next pagesRead More
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