Nobody downloaded yet

Consumer Behavior Bachelor - Essay Example

Comments (0) Cite this document
Many companies are, as a matter of course, selling in different markets without even comprehending the existence of such markets. These companies have a fixated product-centric view of their entire business. If they make cars; they usually think that they are in the market for cars…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
Consumer Behavior Bachelor Essay
Read TextPreview

Extract of sample "Consumer Behavior Bachelor"

Download file to see previous pages This product-centric view of market segments has been long discarded as being inadequate for very logical and plausible reasons. For any given product or service, there are usually at least four or five different segments of prospective customers that may utilize that product to solve a particular problem or satisfy a specific need. Each one of these segments will have different needs and values. But companies with a product-centric view cannot even sight these differences not to approach the issue of comprehending them and using them to advantage in their marketing plans. They end up treating the various customers' segments with a one-size-fits-all, generic solution. This fixated view is virtually a chink in the armor which competitors are waiting to pounce upon. In fact such an approach works to leave entry gates to the various segments wide open to the competitor. The competitor quietly enters in, reads the consumer needs and behavior and positions his products attributes and qualities with requisite differentiation to make up a most relevant product bundle to the most valuable segment and skim it happily. Therefore it is a prudent marketing stance to examine in depth not only one's own products and services but also the market of users for such products and services. ...
Market Segmentation
We have always stayed with a short menu of brands as a strategic focus. Some critical buyer behavior shifts, however, have defined new segments. Newer needs have emerged which help consumers acquire and reinforce newer images. Our products have to transform to address these needs. First our smokers had turned health conscious primarily as a result of robust state funded and persistent campaign against smoking highlighting its hazards. The macho image of Marlboro man was overcast by dark health awareness clouds. Then there was a distinct movement towards several other 'light' consumer goods the consumption of which defined an entirely new segment of consumers; movement was fuelled by both factors consciousness as well as to be a part of this new sophisticated 'light' segment. We found that this movement was particularly strong among the young, educated urban dweller in the developed world. This was a fairly strong external stimuli driving consumers to Lights. This was immediately set as the Marlboro Light's target group. We further discovered that this breed of consumer ate low fat spread, drank light beers, used ozone friendly deodorant, drove a lead free car and had a distinct preference to smoke Marlboro Lights. To many smokers around the world, Marlboro Lights presented a product image of a definitive light cigarette. It was serving two internal consumer ambitions viz to be identified as a Macho Man without hurting health or being Macho in a 'clinical' manner. Marlboro Light was a big success with this segment cutting across demographic lines. Soon a gap was perceived by us when we found ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Consumer Behavior Bachelor Essay Example | Topics and Well Written Essays - 3500 words”, n.d.)
Consumer Behavior Bachelor Essay Example | Topics and Well Written Essays - 3500 words. Retrieved from
(Consumer Behavior Bachelor Essay Example | Topics and Well Written Essays - 3500 Words)
Consumer Behavior Bachelor Essay Example | Topics and Well Written Essays - 3500 Words.
“Consumer Behavior Bachelor Essay Example | Topics and Well Written Essays - 3500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Consumer Behavior Bachelor Essay

Consumer behavior

...?Consumer Behaviour – Motivation and Marketing Consumer behaviour comprises the purchasing inclinations of consumers. This behaviour can be explainedfrom different perspectives since a typical consumer passes through different levels of psychological being before he takes a decision regarding the purchase. These perspectives refer to social, cultural and personal impacts. Theory of consumer behaviour explains these aspects with help of different models. The key factor underlying all these models is the cognitive behaviour or psychological response to the external and internal stimuli. Amongst the internal factors which influence people in making their choice by interpreting market information are: perception, motivation, learning... ,...
12 Pages(3000 words)Essay

Consumer Behavior

...?Marketing Strategies Consumer Behavior Academic Year 2009/0 Discussion and Section # of Reducedivorce rates in urban areas In today’s busy world, relationships have become very trivial to some and it is this reason that accounts for a rise in divorce rates in urban areas. However in order to keep our future generations intact by inculcating in them good cultural values, it is essential that they grow in the presence of both their parents. Increase in divorce rates however is making this gradually impossible (Robbins & Judge, 2004). In order to apprise couples and individuals about the importance of marriage and a healthy married life, social activists should implement some strategies. There are various...
8 Pages(2000 words)Essay

Consumer behavior

...? 19th June Consumer behavior: Over the past many years, many distinguished businessmen and entrepreneurs from all over the globe have landed in UAE owing to huge business opportunities available there. Understandably, all such foreigners have brought with themselves their individual cultural values and norms due to which UAE has largely gained the reputation of a melting pot. Despite this, it is an indisputable fact that the original culture of UAE has not totally vanished considering the reality that UAE is the land of a broad range of cultures and races. This paper is primarily based on discussing the fact that the native people of UAE have relentlessly tried to maintain their Islamic culture even in...
3 Pages(750 words)Essay

Consumer behavior

...? (Assignment) Consumer Behavior Introduction The term ‘culture’ refers to the shared notions, practicing ideas, norms, rituals, and traditions among the members of a society. Myths and stories are the live indicators of a culture. Hence, modern marketing tactics give great emphasis on reflecting cultural norms. Evidently, many of the consumption activities in the modern society, including grooming, holiday observances, and gift giving are greatly associated with rituals. Many of the modern marketers are reality engineers who explore the persisting tastes and preferences that reflect the underlying cultural conditions. Ranges of factors such as people, organizations, products, services, and ideas can...
3 Pages(750 words)Essay

Consumer behavior

...? Consumer Behaviour Table of Contents Table of Contents 2 Introduction 3 Social Networking 4 Overview 4 Roles 5 Linkage of Consumer Behaviour with Social Networking 5 AIDA model and Social Networking 5 Decision Making process and Social Media 6 Negative side of Social Networking 7 Invasion of Privacy 7 Risk of negative publicity 8 Possibility of Ineffective targeting of consumers 8 Loss of interest of the consumers 9 Conclusion 9 Reference 10 Introduction The world of 21st century is prevailing in an era of rapid change and fast development. The emergence of high speed internet based connectivity along with the fact of development of highly sophisticated kind of...
8 Pages(2000 words)Essay

Consumer behavior

...of Consumers' Intention to Continue Buying Online." Economic Insights - Trends & Challenges64, no. 4: 58-69. Di Muro, Fabrizio, and Kyle B. Murray. 2012. "An Arousal Regulation Explanation of Mood Effects on Consumer Choice." Journal Of Consumer Research 39, no. 3: 574-584. Levav, Jonathan, Nicholas Reinholtz, and Claire Lin. 2012. "The Effect of Ordering Decisions by Choice-Set Size on Consumer Search." Journal Of Consumer Research 39, no. 3: 585-599. Mollahoseyni, Ali, Ali Nasr Esfahani, and Maryam Jafarzadeh. 2012. "Studying Impacts of Psychological Factors on Consumer's buying Behavior at Iranian Chair...
3 Pages(750 words)Essay

Organizational Behavior Bachelor Essay

...Organizational Behavior There are a lot of available jobs that still need to be filled, not only in America, but in every country in the world. Oneexample is the job of a nurse which is varied in the sense that the nurse can be a secretary, a physician's assistant, a teacher, a counselor, and a manager who is concerned on promoting and maintaining the health of a patient. Nurses' varied duties are mostly technical in nature like taking blood pressure and managing complex life-support system in intensive care units. Basing nursing jobs to the job characteristics theory's 3 critical psychological states, the design of nursing jobs appears to be done successfully. In a Norwegian study on nurses, the study concluded that...
4 Pages(1000 words)Essay

Consumer Behavior

...Consumer Behavior Question Self-concept and symbolic consumption are crucial components in understanding the consumers of fashion and in fulfilling their needs. Discuss and critically evaluate this statement. Answer: The world of fashion is changing at a rapid speed. The consumers are always on the crossroads of choosing attires over one another since there is a lot to look out for. They cannot be certain as to whether the chosen piece of cloth or fashion accessory would be of any use, say six months down the lane. This means that the changing trends require some sort of shining armor and this is only obtainable through the fashion conscious eye of the...
8 Pages(2000 words)Essay

Consumer Behavior

...of the firm’s large scale leading to its ability to generate higher margins, lower marketing costs and low over-head of private-label products. References Costco Wholesale (2014). Why Become a Member. Retrieved from Farfan, B. (2014). Costco Wholesale Mission Statement – Profits and Prices Revolve Around Ethics. Retrieved from Peter, J. P., and Olson, J. C. (2007). Consumer Behavior & Marketing Strategy (7th ed.). New York, NY: McGraw Hill. Porter, M. E. (1980). Competitive Strategy. New York, NY: Free Press. Said, S. (2013). The Top...
5 Pages(1250 words)Essay


... I have opted for, among others, the following group of subjects: Foundations of Leadership, Consumer Behavior, Principles of Marketing and Business & Economic History of the US. Foundations of Leadership and Principles of Marketing and Business & Economic History of the US should be of immense help to me in bettering my career prospectus. After graduation, I wish to join some multinational organization as a Marketing Executive to get exposed to the ground realties of marketing and interacting with the customers. My concentration is marketing/advertising for the sports industry with a coaching minor. I foresee immense scope for development of sports good industry. After getting sufficient marketing experience, I have plans... What Is...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Consumer Behavior Bachelor Essay for FREE!

Contact Us