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Cigaretes - Research Paper Example

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The leading firms in the industry are the following: Richland Express, Stuart Alexander, Phillip Morris International, Imperial Tobacco Australia and British American Tobacco Australia (Convenience & Impulse Retailing, 2012). Since cigarette is a hazardous to human health, it…
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Download file to see previous pages... Aside from the price, the other factors that determine demand have well established and these are: the consumer’s taste or preference, the number of buyers in the market, the consumer’s income, the prices of related goods, and lastly, consumer expectations (McConnell, 2008, p. 47).
The Tobacco Plain Packaging Act received the Royal Assent on Dec. 1, 2011 and the Executive Council of Australia released the Tobacco Plain packaging Regulations 2011 by the 7th of the same month. this statute primarily requires that all tobacco products in the Australian market be sold in plain packaging by the 1st of December 2012. The distinguishing marks between brands will only be the product name in standard color, position, font size and style (Department of Health and Ageing, 2012). Suppose that due to this plain packaging, the consumer’s preference for cigarettes considerably lessens, let us analyze how this will affect the demand for cigarettes in the Australian market.
2. The plain packaging of cigarettes together with the blatant health warnings were less appealing to the consumers, such that they bought lesser quantity of cigarettes. The demand curve shifts to the left.
As the law of supply dictates, as price rises, the quantity supplied rises also just as when the price decreases, so does the quantity supplied. Aside from the price there are other factors that affect the supply and these are the following: the resource prices, technology, taxes and subsidies, prices of other goods, producer expectations, and the number of sellers in the market (McConnell, 2008, p. 51).
A study by June, Hammond, Sjödin, Li, Romanoff, and OConnor (2011) found out that cigarette fires are also among the leading causes of death related fires. Suppose that this finding also alarmed the Department of Health and Ageing that it passes a statute that requires cigarettes to be self-extinguishing when not being smoked by consumers. ...Download file to see next pagesRead More
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Electronic advertising
The document will consider information that have been researched upon in the field of marketing specifically in the area of electronic advertising. Theoretical framework This study has its base around the theory of Bagwell,2007 who had a comprehensive study on the implications of advertising on the marketing dynamics.
10 Pages(2500 words)Literature review
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