Phillip Morris - Research Paper Example

This does not only mean changing the Company’s name to Altria, but it also includes changing the status quo of the Company for the purpose of preparing it for efficient performance. Some of the procedures employed by Philip Morris to transform its operations include: (i) change of organizational culture—which means that the Company has liaised with its business partners and urged them to act according to laws and standards in their respective countries; (ii) Philip Morris requires broad re-branding—this will help the Company to create a new image for itself and its tobacco products.

Customers as well as societies would be able to perceive the changes in the Company’s way of operations: (iii) instituting efficient internal organization policies will help the Company’s employees to easily associate with the Company’s visions and missions. The internal policies would detail the Company’s responsibilities to its adult customers, societies and governments. Employees of the Company need to be constantly reminded of their loyalty and duties to abide by the Company’s programs for family development.

Once the Company has implemented all the techniques for re-branding, it is possible for Philip Morris to win back its customers and assume its former status as one of the best tobacco-producing companies in the world. But failure to implement these procedures will leave the Company vulnerable to further disgrace caused by the lawlessness of its global business partners. Philip Morris USA is a tobacco Company that prides itself on good management and financial disciplined. The Company demonstrates high level of respect for quality, both in the products it produces and the society Philip Morris is located.

Some of the strongest features of the Company include but not limited to: (i) investing in leadership that would become efficient in handling all the problems affecting the Company; (ii) partnership with the society in a way that the Company