StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Media Campaign analysis - Essay Example

Comments (0) Cite this document
Summary
Awareness regarding the morbidity and mortality caused by smoking is essential, particularly among the youth who are most at risk of becoming victims of this habit due to peer…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
Media Campaign analysis
Read TextPreview

Extract of sample "Media Campaign analysis"

Download file to see previous pages Don’t Smoke”, the health media campaign against cigarette smoking. Various aspects of smoking in relation to health of youth in the community will be discussed.
Phillip Morris’ youth smoking prevention “Think. Don’t Smoke” (Morris, 2001) campaign which was widely publicised by media, is available online for school children and youth at SchoolTube (2009). The short video encourages children and young people to stop wasting their time and their life in smoking, and urges them to stop and
The main reasons for searching for the online anti-smoking health campaign “Think. Don’t Smoke” was to address the issue of child and youth smokers in the community. Keen interest in helping the community overcome important hurdles is the reason for undertaking investigation and identification of this major addictive behavior among young people. The dangerous habit of smoking calls for strong preventive measures.
Personally, as a non-smoker and firm believer in abstinence from smoking, one considers it imperative that the most susceptible age group should be educated and encouraged to refrain from smoking. Moreover, the untimely passing away of grandparents due to lung cancer has been a close and sorrowful encounter with the devastating outcomes of smoking. Hence, there is a keen interest in reaching out to the maximum number of people possible, to help save them from a downward health spiral.
The SchoolTube (2009) anti-smoking campaign “Think. Don’t Smoke” is simply presented, with a number of people voicing their opinions against smoking, in a brief, effective manner. It can be easily understood and retained even by young children.
A far-reaching and strong anti-smoking campaign through posters to be put up at schools and public places, will include the link to the SchoolTube (2009) campaign, for online access by school children and young people. This will be a large-scale community venture, with motivating speeches to be delivered at ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Media Campaign analysis Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1558112-media-campaign-analysis
(Media Campaign Analysis Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/miscellaneous/1558112-media-campaign-analysis.
“Media Campaign Analysis Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1558112-media-campaign-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Media Campaign analysis

Media Campaign

...?Media Campaign Table of Contents Introduction 3 Thesis ment 4 Overview of the Media Campaign 4 The Most Pertinent Factors related with the Media Campaign 6 Significance of the Identified Influential Factors 10 Potential Disadvantages of Media Campaigns 12 Moral and Ethical Considerations 13 Conclusion 14 Works Cited 15 Introduction Previously, mass media campaigns were primarily organised by profit oriented companies to communicate with a large customer base and persuade them to consume the offered commodities. This restriction of mass media usage amid the profit oriented companies can be identified as fundamental effect of budgetary requirements where profit based concerns were able to invest a greater proportion of funds in the media...
10 Pages(2500 words)Essay

A Discourse Analysis regarding the use of Public Relations in Social Media: A Case Study of Proctor and Gamble and their Kids Thank You Mom Campaign Series

...? A Dis Analysis regarding the use of Public Relations in Social Media: A Case Study of Proctor and Gamble and their “Kids” Thank You Mom Campaign Series By Name Presented to Institution Instructor Course Date Table of Contents Table of Contents 2 Executive Summary 5 1.0 Introduction 6 2.0 Literature Review 12 3.0 Research Methodology 14 4.0 Results 18 5.0 Conclusion 24 Executive Summary The business world has been transformed significantly through advances in human and social communication through the establishment of Information and Communications Technology (ICT). As a result, there have been increasing uses of social media technologies that allow new forms of expressions that stimulate customer purchases of various products. Procter...
25 Pages(6250 words)Research Paper

Social Media and Political Campaign

... Task: Social Media The vitality of social media, in the Obama’s campaign, concerns with the fact that it traverses information about the party. In the traditional internet sense, Obama would only strive to form a website in order that he informs about his agenda and campaign strategy. In the Obama’s campaign, the articulation, of social media, will articulate towards low costs and quick responses. The main strategy, of social media campaign, will pertain to the use of mobile phones. This is because people are adopting the tendency of being close to their phones than they are with their personal computers. Texts will form the most prominent part of this campaign strategy. Additionally, phone calls would be vital in the same. The method...
2 Pages(500 words)Essay

Campaign Speech analysis

...Campaign Speech Analysis CAMPAIGN SPEECH ANALYSIS Mitt Romney, the GOP candi in this year’s election gave his acceptance speech on 30th August 2012, during the final day of the GOP national Convention in Tampa. Featured speeches included speeches from movie alumni Clint Eastwood, Florida Senator Marco Rubio, and the former Florida Governor Jeb Bush. Senator Marco Rubio introduced mitt Romney. Mitt Romney gave his speech at 10:33 P.M, as the last installment of the speeches. This paper seeks to present an analysis of the speech given by Mitt Romney during his nomination acceptance speech at Tampa. Mitt Romney’s speech seemed more attacking than it was acclaiming or defensive, with indirect barbs thrown at incumbent president Barrack Obama...
2 Pages(500 words)Essay

Campaign Analysis

... ESTEEM FUND supported the fund raising initiatives. According to the campaign, every woman was to possess something beautiful and unique. Sixty eight percent of all people believe that unrealistic standards of beauty exist within the advertising world and the media. Forty-seven percent has believed that only attractive women are portrayed in the well-known cultures while eighty-five percent agree that beauty can be achieved through spirit and personal attitude. This was critically analyzed throughout the campaign period that left many individuals convinced about the associated beauty with the dove products. The SWOT Analysis of the Dove Company (Doole et al 67) Strengths The associated strengths with the company include its broad market...
6 Pages(1500 words)Essay

Media Campaign Evaluation

The leading contributors to the development and understanding of public relations as a field distinguish the practice from media relations through aspects of strategy and execution (Grunig & Dozier, 1995, p 32). Notably, media relations is key and remains the most tangible and visible element of public relations practice. It incorporates specialized skills and expertise in the practice to incorporate and navigate through media relations and public relations without infringing on the practices of each continuum. Public relations relies on the critical and practical tools of the media release, media conference, and media kits. Further, these tools also combine with the management skills in advising about the most preferable cour...
12 Pages(3000 words)Term Paper

SOCIAL MEDIA CAMPAIGN

...How to build a social media campaign Building social media campaign Introduction Social media mostly involves words, videos and photos that spread in the course of social interaction by using social networks. Facebook, Twitter, LinkedIn and Twitter are but some of the popular web-based media technologies. Unlike traditionally where advertisement spread from one source to many, social media gives one the opportunity or choice to opt out, or in of effective conversations. Information spread through blog posting, photos and video sharing created by many online participants. There are so many ways to build social media campaign as detailed below. Plan your campaign Before creating an effective campaign, you need to understand people...
2 Pages(500 words)Essay

Campaign Analysis

...Social Change Program-the UNEP Introduction The paper presents an assessment of communication for social change through the perspective of three elements. The first component is an elaboration of the theories of communication for social change and their application to the implementation of MDGs. The second component is a critical analysis of the effectiveness of social change programs using the same framework of MDGs. The final part of the paper provides an analysis and integration of cultural perspectives in the implementation of social change programs. This work analyzes the Millennium Development Goal 7, which is to ensure universal environmental sustainability. The goal is one the United Nations formulated in the hope of changing...
6 Pages(1500 words)Essay

Social Media Campaign (350 Points)

...Social Media Campaign Social Media Campaign Starbucks is a Company that sells coffee products directly to s. It was foundedin 1971 and has constantly been providing products such as whole-bean coffee, full-leaf teas, snacks, pastries, cold and hot beverages, and among others. However, the company has adopted tactics for arousing customers’ interest in its products through social networks. It has incorporated advertising website into its marketing strategy such as the one sponsored by the Austin’s advertising department at the University of Texas. The site has an extensive collection of links that are related to any advertising field. The analysis of the Starbucks Company in the advertising World will be based on media planning, media...
8 Pages(2000 words)Essay

A critical analysis of a recent PR, advertising or social media campaign

..., leading Nike with approximately a 0.5 billion-dollar margin in merchandise sales. “Risk Everything campaign” As expected, Wieden + Kennedy came into partnership with Nike to create a sleek advertisement that defined the state of Nike in the soccer market ahead of the global soccer showdown of 2014. This advertisement campaign spanned in various media including radio, print media, out of home promotions and the largest media- the social media. This advert was tailored specifically for the Brazil 2014 FIFA World Cup, and it relied majorly on the major soccer personalities to emphasize the theme of the campaign. The main theme of the advert was “risk everything”, an emphasis on taking every chance that life offers to succeed in outshining...
10 Pages(2500 words)Essay

The Effects of Media to Its Audience

... to aim for the physical modification of themselves to be able to improve confidence due to the notion that slim body and other physical features are the standard of beauty. The said view can even lead to different behavioral and psychological ailments such as eating disorders. This is only one of the negative effects of the media which can result to misconception of the audience. The said view is the same for guys on the basis of their interests and other views (Gauntlett 5; Mediaknowall Homepage; Perse 23). Analysis of the Effects of Media Based on the study of the effects of media it can be considered that the impacts can either be positive or negative in nature. The said effects are based on the different aspects...
7 Pages(1750 words)Case Study

Analysis of the Methods of 3 Research Papers about Child Abuse

Research ethics was maintained as the identity of the individuals participating was kept secret. As far as the validity of the study was concerned, the researchers attempted to use content validity in order to get an accurate response. The content validity focused on measuring off the ethnicities and gender percentages within the area and attempting to get a random sample of individuals via the phone. Their approach to random calling allowed for a significant random sample in the study. There were a few issues, however, with this type of approach. Those answering the phone sometimes were not always the desired individual, and not all of the desired people were surveyed. Different replacements did have to be used, and the attempt w...
6 Pages(1500 words)Literature review

Airbus A 380: SWOT and Porters Five Forces Analysis

... this does not mean that the pilots are not needed, it is nonetheless an important aspect that the aircraft can go on “auto pilot” whenever desired. This comes in handy when there is rough weather or the landing conditions are inclement. The Airbus A 380 was built using the composite materials for the aircraft. This gives extra strength to the wings and underbelly and mitigates risks of accidents involving these parts. It can be said that building an aircraft is like a piece of art and the thousands of parts that go into the aircraft have to fit in with each other and the margin for error is non-existent as human lives are at stake. SWOT ANALYSIS In this section, I do a SWOT analysis of the Airline Industry with specific focus on Airbus...
6 Pages(1500 words)Case Study

Economic Analysis on BMW Cars in the US Car Industry

Mini and the 1-series rapidly grew at a much higher rate through 2008. Since the early days of the new millennium, BMW has been one of the first automakers to utilize flexible factories in which more than one vehicle model could be produced at the same time. This enabled the company to meet shifts in market demand more effectively than BMW’s competitors could. BMW challenges to retain its market position in the international market for luxury cars. Many automakers, such as Hyundai with its Genesis sedan or Nissan's Infiniti brand are increasingly successful in realizing higher margins earned on luxury vehicles. BMW is rated behind luxury brands such as Lexus, Porsche, Mercedes, and Infiniti for these reasons

1. Th...
7 Pages(1750 words)Case Study

Personal Choice: A Comparative Analysis

Published in 1915, the poem’s elements of individual freedom and choice owe much to the nation’s foundational thought that can be traced from Thomas Jefferson to the very core of Ralph Waldo Emerson and can even be seen to embody a European existentialistic spirit. Today, Frost’s poem represents us all, whenever we face the diverging paths in our own lives.

The essential symbolism behind The Road Not Taken is the freedom of choice. Frost advances this metaphor by comparing the decision-making process to, “Two roads diverged(ing) in a yellow wood.” It’s notable that Frost uses the ‘roads’ for his symbolic task over the perhaps more clichéd choice of ‘paths&rsqu...
10 Pages(2500 words)Case Study

Analysis of Davis Service Group

It offers a detailed set of recommendations with an implementation plan along with the 7’Ps. Complete with a discussion about the budgetary requirement and the control mechanism, milestones and the corrective actions to be taken have also been dealt with in this plan.

The Davis Service Group, an 80-year-old British multinational company operating in the UK, EU, and the USA with rendering hire services as its primary business. A conglomerate with over 1500 million GBP net worth and a constituent of and is a constituent of the FTSE 250 Index.

The company founded in 1920 by Godfrey Davis renting out automobilesiii, over the years, has grown to be a leader in textile maintenance services. In...
12 Pages(3000 words)Case Study

Analysis of Employement Law Cases

For instance, Section 82(1) of the Sex Discrimination Act 1975 provides statutory protection to workers who are working under a contract personally to execute any work or labor. It also covers self-employed people2.

Other statutes, such as the Working Time Regulations 19983 and the National Minimum Wages Act 19984, are appliable to workers, in addition to employees5. Hence, all these rights and protections are available to Fred, even if he were to be deemed a self-employed person.

Some of the more important rights bestowed upon employees by the employment law are the right to claim wrongful or unfair dismissal and payment for redundancy. Other legislation, such as the health and safety statute and the insolve...
7 Pages(1750 words)Case Study

Analysis of the Oil Industry

In 2001 alone, the US reported earning from the industry close to two hundred billion US dollars. According to a previous study, the middle east tops the list as the largest exporters of crude oil taking over sixty-six percent of the global production of oil. Europe is the least producers of oil taking only two percent of the market share (Green, 4).
According to the American Association of Petroleum Geologists, the major problem facing the industry is lack of workforce and the increase in demand for oil. The report indicated that by 2030, the world’s oil demand is expected to increase from one hundred and three to one hundred and thirty million barrels per day. Natural gas, on the other hand, will expectedly increase t...
7 Pages(1750 words)Coursework

CNN Inernal and External Analysis

There are quite a few news channels serving the American news-hungry people. When it is not reading the news, CNN offers critiques and insights into news items
Coming to brass tacks, CNN was the first US Cable Channel which offers 24 hours round the clock news. “It operates one of the top 24-hour news channels, reaching more than 100 million US homes. In addition to its flagship channel, the company offers HLN (formerly CNN Headline News), and it has an international division that keeps viewers informed in about 200 other countries.” (Cable news network Inc: Company description, 2010).

Perhaps one of the most conspicuous aspects of CNN is that it has an excellent contact network and reporters on the spo...
8 Pages(2000 words)Case Study

Challenges Faced by International Media Corporations Operating in China

Considering Geert Hofstede’s cultural dimensions, China exhibits a low ranking in individualism meaning that they observe a collectivist culture dictated by the communist rule (Hofsted, 1996). In this type of society, loyalty is considered to be of great importance, a factor that has made it difficult for foreign companies to invest freely in the country. This essay is a critical evaluation of challenges that international media corporations operating in the country face.

The attempts by foreign investments to penetrate China’s market have proven futile in the past especially due to the conservative nature of the inhabitants. China is a strict country when it comes to culture and cultural interaction. For ex...
7 Pages(1750 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Media Campaign analysis for FREE!

Contact Us