Kraft Foods Corporation - Assignment Example

Kraft Foods Corporation Kraft Foods Corporation, launched in 1903, is the leading drinks and cuisines firm in N. America and the subsequent most prominent corporation globally. Therefore, nothing speaks to the Kraft Foods corporate values more than the company’s relentless concern on safety of food. The company ensures that it consumers use its brands with confidence and without fear of contracting some health problems. In connection to this, environmental, anti-biotech team tests have concluded that taco shells brand contained a certain protein (Cry9C), a pesticide is unproven for consumption by human, ((Kraft Foods Co., 1995)..

The corn now only approved for utilization in animal feed since the issue concerning whether the product could cause unhealthy reactions to human beings is unclear. Test provided by an environmental, anti-biotech team confirmed harmful corn traces in a taco shell brand, which had been bought in the suburb of Washington, and laboratory tests by Kraft Company confirmed similar results, (Kraft Foods Co., 1998). Therefore, in response to this claim, Kraft Foods Company, a Phillip Morris Company division, announce an intentional recall of the whole Taco Bell line of production such as Taco shells home original 12 and 18 and taco kits and seasoning 12, until the company will be confident that genetically modified corns are no more in the company meals.

Irrespective of the claims, Kraft Company affirms that there are no human health threats from the corn (Kraft Foods Co., 1998). Kraft food company has enforce strict directions to restrict the sale and utilization of GMO crops perceived as harmful for people use and the Washington Biotech industry has summoned the federal administration to make sure that validated tests mechanism for corns are in order. The first priority of the company is safety and customer satisfaction, therefore, buyers are argued to return Taco Bell shells products bought to their domestic stores for a refund.

This is because the company wishes to ensure that taco bell products in the stores remain secure and encourage shareholders and buyers to maintain their brand loyalty in taco bell brand. Finally, the company invites all customers and stakeholders to voice any concern on this issue on their website for further investigation and clarification. ReferencesKraft Foods Company. (1998). Kraft Halloween. Des Moines, Iowa: Meredith Books.Kraft Foods Company. (1995). Kraft holiday homecoming. S.l.: Kraft Foods