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Module 2 Case Assignment - Coursework Example

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Besides high financial power to alter existing product mix in terms of packaging, the company also has an efficient marketing capacity,…
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Module 2 Case Assignment

Download file to see previous pages... This paper examines the strategic analysis of Kraft Foods Group using Porter’s five forces and PEST to examine the company’s external environment.
Kraft Foods Inc. (NYSE:KFT) corporation specializes in marketing and manufacturing of food products such as the snacks, cheese, beverages, convenient meals and among various types of the packaged grocery products. The company has its branches in approximately more than 155 countries worldwide. Its three main segments include; Kraft Foods Europe, Kraft Foods North America, and Kraft Foods Developing Markets. Kraft Foods Inc. is the second largest foods and Beverages Company in the globe after Nestle. Its brands includes: Nabisco, Oreo, and LU biscuits; Cadbury and Milka chocolates; Jacob and Maxwell house coffees, Trident gum; Philadelphia cream cheese; Oscar Meyer meats; Kraft cheeses.
The PESTEL analysis is a sort of analysis that looks at the political, economic, social, technological, environmental and legal environments of the country with particular reference to a certain company (“PEST Analysis”, 2009). PESTEL analysis is presented below:
The political environment favors the development and growth of the Kraft Foods Inc. This is due to the fact that the company has long been involved in the various community based and political initiatives. Some of this includes: supporting of the candidates that comprehends and appreciates the public policies that greatly impacts on the business, brands and the employees (Carnegie Research Inc., 2009). Additionally, the company Kraft Foods has started the political action committee called the Kraftpac that is aimed at making funding to the U.S. Federal, candidates, committees, and the state political parties. In strengthening its political base, the company also takes reasonable steps in making corporate contributions to the political parties, committees, and among others. Its key consideration for the ...Download file to see next pagesRead More
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