We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

IPod Marketing - Essay Example

Comments (0)
Functionally an iPOD is an MP3 player to all intents and purposes. There are a few different ways of compressing music files to fit on a pocket player and there are a few different ways of storing these music files once compressed.
But the reason that iPod succeeded was not only the technical characteristics…
Download full paper

Extract of sample
IPod Marketing

Download file to see previous pages... Points of difference (PODs) are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand (Kotler p. 312-13). Points of difference for iPod were that the product was appearing as cool ,the consumer could listen music whenever and wherever s/he wanted and with the addition of the new features (video, photo and phone) it changed the way people interact with these media.
Points of parity (POPs), on the other hand, are associations that are not necessarily unique to the brand but may in fact be shared with other brands. These types of associations come in two basic forms: category and competitive (Kotler p.313). When iPod was launched we would say that it followed a category point of parity and a competitive point of parity. Category points-of-parity are associations consumers view as essential to be a legitimate and credible offering within a certain product or service category (Kotler p. 313). The connections between different genres of music and that the consumer could listen to the DJ sets without commercial interruption created the category points-of parity.
In the beginning the iPod was thought to be just a portable device for listening shuffled music. Today with its enhanced features, it replaced radio broadcasts without commercial interruption and it added new features of video, photo and phone which changed the way people interact. So this has definitely influenced iPod attractiveness since it makes it unique and it is also addressed to people that want to have the above features in a single device.
Sony and iRiver have reacted by making larger storage devices, in particular iRiver is not tied to a software such as iTunes, it provides good sound and is durable beyond anything Apple can manage. However, although there are these technical differences, Apple reacted by having a decent device, strong advertising and focusing on this competitive advantage which is style.

Question 2

A) Why did Apple change their distribution strategy from just selling iPod at their Apple stores to also including independent distributors And what kind of economic effects has such an expansion in general and what kind of economic effects had such an expansion for Apple's iPod

Apple in the beginning was selling directly to the consumers through its retail shops but then it added some "mass electronic" retailers. This change was due to ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Marketing report (Analysis & SWOT ipod touch or iphone 4)
However, over the period of time, Apple has evolved and successfully transformed itself into an electronic manufacturing firm offering laptops, MP3 Players, Smartphones, tablets, TV devices, monitors and other electronics items. Apple has now become a brand name to reckon with and has successfully developed and launched products like IPOD, Iphone and IPad which are generating billions of revenue for the firm every year.
7 Pages(1750 words)Essay
Evocative Object - IPod (3rd Gen)
Indeed, engineers, doctors, students, tutors, and other personalities have taken a big step in using technological advancements in their day-to-day lives. As such, the application of technology is unquestionable in the modern world as it drives almost all activities in every human department.
4 Pages(1000 words)Essay
A Market Analysis: iPod
The remarkable feature of Apple and its market strategy is constant innovations and product improvements which has a positive impact on company's image and customers' loyalty. Apple introduced the iPod in 2001 which marked a new ear in digital devices. The strengths of market include innovation, technological change, customers' loyalty and brand recognition.
4 Pages(1000 words)Essay
d a market size ranging from $800 million to $2 billion only.1 Apparently, there were concerns over the legal aspect of video downloading, that the decision makers in the industry see the digitalization technology with wary eyes. The cases of Napster and Kazaa were still fresh
4 Pages(1000 words)Essay
There are 3 parts in this assessment and i decided to write about Ipod this product. The titles are in the assessment brief and pleas use them as the title for each part of the assessment
The report finds that Apple needs to alter its technology-push approach and replace it with market-pull approach to marketing in order to survive the current financially volatile, changing consumption trend and highly competitive market environment. The year 2009 has
18 Pages(4500 words)Essay
IPod Research Progress
As mentioned in the research proposal, the study began with the collection of information from different literary resources in an effort to aggregate information from different sources. The time during the past few weeks has been devoted to visiting
2 Pages(500 words)Essay
IPod Research
The change in this electronic sector has been led by the Apple Inc. which revolutionized the experience for music players by introducing the iPod. The iPod is
2 Pages(500 words)Essay
IPod Business Research
The position taken by Abramsky reflects the general perception among most industry analysts over Apple’s projected sales in the coming years and it is expected that certain product lines promoted
16 Pages(4000 words)Essay
Innovation (Apple Ipod)
The music industry is one of the fastest growing industries in the world. Owing to the growth in the population of the youth, the preferences for a lifestyle filled with music
16 Pages(4000 words)Essay
Ans: The price of the brand is as per my expectations. At the time of the launch its high but later on it starts dipping. I am a complete Apple fanatic so I don’t mind spending this money on the brand. Whatever the price is , I am ready to
2 Pages(500 words)Essay
Let us find you another Essay on topic IPod Marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us