Steve Jobs Role in Improving the Apple Company - Research Paper Example

Steve Jobs Role in Improving the Apple Company s Introduction Steve Jobs was among the most successful inventors and innovators in the business world. Jobs most fashionable and expensive inventions include the IPhone, Ipad and the IMac. Most of Steve Jobs products have great influence on the lives of people. Steve Jobs was an inventor and a marketer whose life is a good example of innovation, ambition and determination. Born in San Francisco, Steve Jobs was abandoned by his parents and later adopted by Paul and Clara Jobs. Steve Jobs studied at a nearby school, Homestead high school where he met future co-inventor, Steve Wozniak. After high school, Jobs later enrolled at Reed College, which, he later dropped out by not attending creative classes. In 1974, Steve Jobs became video designer before visiting India for a short period for spiritual enlightenment. In 1976, Steve Jobs and he friend, Steve Wozniak started the Apple computer. Steve Jobs helped revolutionize technology by making computers that were smaller, cheaper and easily accessible to consumers. Due to Steve Jobs inventory and creative mind, Apple Computer became a huge multinational and publicly traded company in 1980 owning a market value of $1.2 billion. He left the company only to return later, in 1996 as CEO. It was under Steve Jobs guidance that the Apple Company revolutionized the world of technologies by inventing the technologies such as the iPhone and iPad. These Apple products are some of the technologies that are dictating the evolution of modern world and technology. Despite his death in 2011, Steve Jobs creativity, inventions and entrepreneur nature made Apple company a powerhouse in the computer and technologies sector. According to Young and Simon (2005), Jobs has a way to use technology and creativity to show the greatness of his abilities as evident from his improvements at Apple (p. 35) Reinventing Apple The success of Steve Jobs and the Apple Company may be attributed to Jobs genius thinking and creative mind. Steve Jobs was an intelligent inventor who was able to develop unique technologies that stood out in the market. His creativity was evident in the way he designed and developed products at Apple. In addition to his creative designs and products, Steve Jobs helped the Apple Company rise to the top of the technology world through his efficient branding and marketing Campaigns. Apple developed branding and marketing strategies that caught the eyes of every consumer. Steve Jobs used his genius mind to create and develop marketing campaigns that made Apple a big brand in the world of technology and computers. Steve Jobs success t Apple is also because he loved and was committed to what he did and gave his best at developing his products (Deutsch & Roberts, 2011). Just as Steve Jobs helped Apple succeed in the 1970’s, he was also responsible for revitalizing the company in the 1990s. Jobs changed the management at Apple and assigned the roles to a new management team (Steinwart & Zeigler, 2014). He also altered stock options and new design developments for the company. Jobs used these as some of the strategies to put Apple back on track and make it improve in the market. Jobs used current technologies to develop ingenious and stylish products such as iPad, iPhone and iTunes that helped Apple company to rise (Gallo, 2011). Jobs used effective branding and marketing to secure competitive advantage and win customer loyalty worldwide. Steve Jobs Inventions and technologies Steve Jobs left a legacy in the form of his revolutionary designs, products and inventions. Steve Jobs main inventions that changed technology today and improved Apple Company include iPod, iPhone, Mac, iTunes and iPad (Cyran, 2011). The iPod was one of Steve Jobs revolutionary inventions. This creative piece of invention changed the music industry. The iPod was a creative device that allowed users to load songs directly from the computer, charged with a docking station and scroll songs from a small central window. Steve Jobs inception of the iPod changed the music industry because it introduces a fresh look and simple usability that was not there in the digital players before (Sawayda, 2011). Due to Jobs creativity, Apple was able to sell up to 100 million iPods by 2007. This revolutionary product became the fastest selling music player in the industry because of Steve Jobs’ creative and inventive mind Steve Jobs a genius. In addition to creating a unique music player, he introduced an online music store with more than 200,000 songs. Steve jobs were among the first inventors to develop a successful working online music market. Since the product was a unique invention, it was an immediate success, selling up to 25 million songs within seven months of its launch. All these success stories arise from the creative designs and products that Steve Jobs develops for Apple. It is because of these products that Apple improved to the level it is now. According to Sawayda (2011), Steve Jobs improved Apple Computer from a normal level company a multinational corporation by expanding the company into developing new products in the electronics industry (p. 1) The other major invention Jobs developed for the Apple Company was the iPhone. The iPhone proved to the world that Steve Jobs was a genius not worthy of a competitor. He was more than just a normal inventor because his inventions and products were on a different level. Introduced in January 2007, the iPhone was much put Apple much ahead of its competitors in the smartphone industry. A unique component of the iPhone is its multi-touch screen. Developing such a product requires an intelligent and creative mind. Such intelligence and creativity explain why Steve jobs will remain one of the most creative and intelligent inventors. As of 2011, Apple had sold more than 125 million iPhones worldwide. The technology with which Steve Jobs created the iPhone is among the world’s best computer technologies. The Phones design is stylish and the technology installed in it is current. Products with high levels of technology such the iPhone makes Apple successful in the world of technology. According to the Willis (2014), Steve jobs remain the person central to Apples success stories and developments Steve Jobs creativity led him to become an excellent designer and inventor for Apple. Steve Jobs invented almost all the products that made Apple, a successful company. Even after his death, Jobs creativity as evident in his product designs and technologies still makes him an icon in the world of technology. Jobs also created the Mac and the iPad. Many users today appreciate the value of the Mac computers. The iPad is a hybrid between the mac and the iPhone. The iPad was released in 2010 and iPad is an exciting piece of technology that allows users to read newspapers and magazines online. In addition to its portability, the iPad is one of Steve Jobs inventions that is revolutionizing both the computer and the publishing industries. Steve Jobs creativity has changed the world of technology, music and publishing (Willis, 2014). Steve Jobs developed all the important Apple products discussed in this paper. It was under the leadership, guidance and supervision of Steve that the Apple Company became known for products with high levels of technology and stylish designs. It is evident that Steve Jobs’ creative mind is behind the success of Apple Company as a technology powerhouse. The Legacy of Steve Jobs will remain in his creations (Cox, 2011). Conclusion Steve Jobs creativity is central to the Success of Apple Company. Under his guidance, Apple was able to rise to be a multinational corporation that is leading in the business world. Steve Jobs helped revolutionize technology through his creative and stylish inventions. Steve Jobs creations are dictating the evolution of the world technology because they are unique of the highest technological level. His genius mind and intelligence are evident in the products that make Apple unique. Most of these products are unique in design and technology used to build them. Steve Jobs contribution to the rise of Apple was not only with his creative design products but also in his creative marketing and branding strategies used for Apple products. Some of the most remarkable products developed by Steve Jobs include the iPhone, iPod, iPad, and Mac computers. These products remain top in the market in terms of style, design and level of technology. Steve Jobs creative mind and intelligence helped improve Apple and make it a top business company in the world. References Cox, R. (2011). The Man: Genius and Sickness. Reuters Breaking Views, 6-13. Cyran, R. (2011). The products: Creation and Disruption. Reuters Breaking Views, 14-20. Deutsch, G., & Roberts, D. (2011, October 08). Steve Jobs: 7 Secrets to His Success. adc NEWS. Gallo, C. (2011, April 01). The 7 Success Principles of Steve Jobs. Forbes. Sawayda, J. (2011). Apple Inc.s Ethical Success and Challenges. New Mexico: Daniels Fund Ethics Inititiative at University of New Mexico. Steinwart, M., & Zeigler, A. (2014). Remembering Apple CEO Steve Jobs as a "Transformationl Leader": Implications for Pedagogy. Journal of Leadership Education, 52-66. Willis, A. (2014, November 13). Steve Jobs: the five Apple products that changed the world. The Telegraph: Technology. Young, J., & Simon, W. (2005). iCon: The Greatest Act in the History of business. New York, NY: John Wiley & Sons. Read More