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Retail Marketing Bachelor - Essay Example

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Summary
The important elements of marketing plan are to precisely define the business, identify the goals and serve as the firm's resume. Pro forma balance sheet, an income statement, planning precise strategies and cash flow analyses comprises the basic components of a marketing plan…
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Retail Marketing Bachelor

Download file to see previous pages... Other important applications include informing the details of the company to the sales personnel, suppliers and others so that they become aware of company's goals and achievements. Let's look at the essential elements of marketing plan for a computer-centralize system for a group of hotels.
High fields Hotels comprises a group of five hotels based in Southampton and concentrates more on weeknight business clienteles. Employing proper technological applications for appropriate work solves many problems. High fields Hotels uses outdated technological applications that create more problems than solutions.
High fields Hotels use standalone PCs to meet the requirements like billing, checking in and checking out of the customers etc. Using PCs is not the problem; the problem arises due to non-availability of network systems in the five hotels. They don't have any central reservation systems that can keep them updated about the different activities of the hotels all the time.
Most of the work is done manually at these five hotels. All the five hotel general managers are answerable to group managing director (MD). The hotel general mangers prepare a report by extracting the required data from various systems of the hotels and create management reports using a word processing application. This report is submitted to the group-managing director that would be analysed to make any changes in the daily activities of the hotels.
FEASIBILITY STUDY
Feasibility study is an important phase in the software development process. It enables the developer to have an assessment of the product being developed. It refers to the feasibility study of the product in terms of outcomes of the product, operational use and technical support required for implementing it.
Feasibility study should be performed on the basis of various criteria and parameters. The various feasibility studies are:
Economic Feasibility
Operational Feasibility
Technical Feasibility
Economic Feasibility: It refers to the benefits or outcomes. We are deriving from the product as compared to the total cost we are spending for developing the product. If the benefits are more or less the same as the older system, then it is not feasible to develop the product.
In the present system, the development of the new product greatly enhance the accuracy of the system and cuts short the delay in the processing of Birth and Death application. The errors can be greatly reduced and at the same time providing great level of security. Hence, we do not need any additional equipment except memory of required capacity.
No need of spending money on client for maintenance because the database used is web enabled database.
Operational Feasibility: It refers to the feasibility of the product to be operational. Some products may work very well at design and implementation but may fall in the real time environment. It includes the study of additional human resources required and their technical expertise.
Technical Feasibility: It refers to whether the software that is available in the market fully supports the present application. It studies the pros and cons of using particular software for the ...Download file to see next pagesRead More
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