StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing, target market report - Essay Example

Comments (0) Cite this document
Summary
Market segmentation looks to understand the concept that divides up a varied group of consumers. It is constructed to understand the needs of the consumer (The Times). There are various other concepts that can explain the different needs of the customers. This can be divided into various other factions: buying, selling, brands of income…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
Marketing, target market report
Read TextPreview

Extract of sample "Marketing, target market report"

Download file to see previous pages The segmentation theory is a part of economics that relates to the yield curve of a finance sector. In other words, they cannot replace each other in any form. This creates a specific amount of investors for both the long and short tem markets. The result of this affects the interest rates in a market. The long and short term supply is both adversely affected (Mishkin & Eakins). Thus, each of these markets is functioned and is determined at an independent level. Another aspect of this is the reliability it places on short term investments. Each investor has a fixed maturity preference. Because of the investors' preference over the liquidity of their stock, they prefer to choose the short-term investments that determine them. This creates a greater demand for short term investments in the market.
The geographic segmentation of an item is essential in the market. Not only does it determine the identical trends within a group of international markets but it also identifies the factors the influence their buying trends. The Xbox 360 is an object that created a great deal of excitement and fervor in Australia. With a website of its own, it was the ideal location for sale amongst the varied age groups in this country. This is evident in the company opening up a website created specially for this continent (Xbox.com). This website is dedicated solely to the markets in Australia. It controls and harnesses the consumers who are interested in buying the product within this region. This country is still part of the British Commonwealth which induces many of its facets and tastes to run according to the British market. It is for this reason that the Xbox 360 owners considered it an essential market in their grid. With a high economy, literate population and number of buyers, Australia was the perfect geographical segment for this product to launch itself.
Demographic Traits
According to the demographic segmentation, the division of the population is vital for catering to a specific market of consumers. Australia commands an exact population of 21,895,808 people according to the Australian Bureau of Statistics. This is a huge audience for the Xbox 360 to cater to which makes it evident why the brand has moved here. Also, the age structure of this population has made it vital for this gaming console to enter this market. With a population of around 70% of individuals falling under the age bracket of fifteen to sixty, this Xbox played a winning move by moving into this crucial market (Year Book Australia). This gaming console is perfect for individuals who fall under the age of those apt at buying and using this product. The Xbox 360 is a game that is a chosen preference for the male population. With an equal division of males and females in Australia it is profitable for the console to enter this market. The economy of Australia is also sufficient enough for its individuals to afford to buy this product. This makes it the perfect demographic market for the Xbox 360.
Psychographic Traits
The psychographic traits of Australia assist ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing, target market report Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1507146-marketing-target-market-report
(Marketing, Target Market Report Essay Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/miscellaneous/1507146-marketing-target-market-report.
“Marketing, Target Market Report Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1507146-marketing-target-market-report.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing, target market report

Situation Analysis, Target Market Identification Report

...? Omega Ladymatic market analysis Executive summary Luxury wrist watch market has been growing since the 1990’s because of improved income levels among populations in America, Europe and Asia. This brand of watches range from replicas that are an imitation of luxury watches to ultra-luxury models having components made of gold, diamonds and other high value substances. Omega Ladymatic watches started off bearing characteristics of typical women watches including small size and less comprehensive design detail. However, the rise of corporate women who are just as aggressive as their male counterparts has led to design alterations that have increased the size of the dials. This makes them feel more masculine. This report undertakes...
10 Pages(2500 words)Essay

Palmolive - Target Market Identification Report

...Palmolive - Target Market Identification Report 1.0 Situation Analysis/ Current Marketing Mix Palmolive natural shampoo vibrant color is among the key products of Colgate Palmolive. The potential performance of this product in the Australian market requires the analysis of its marketing strategy using the Marketing Mix Model. Then, through the segmentation of the market, the most appropriate policy for the promotion of the product across the particular country can be identified. 1.1 Current Product Marketing mix model focuses on specific parts of a firm’s marketing strategy. The product is one of the basic elements of this strategy. By promoting a particular product, a firm needs to consider primarily the following two issues: a) would...
11 Pages(2750 words)Essay

Target Market

...?The Market Target Market The IKEA Application (Virtual Furniture) is designed as a Multi-platform application which means that the majority of Mobile phone and Tablet users have access to the Application. The Application is intended to not only make furniture more readily available but to help minimize excess time and money spent returning an incorrect product because of incorrect dimensions or colour. The application will enhance the whole shopping experience. IKEA remains the world’s largest furniture retailer providing customers with a range of products such as garden furniture, kitchens, chairs, desks, lighting and so on. IKEA has approximately 10,000 different products to offer. IKEA doesn’t just provide its clientele with high...
3 Pages(750 words)Assignment

Target Market and Marketing Strategy

...Business Assignment: MARKETING STATEGY Table of Contents Abstract 2 Part 1 3 General research 3 Maslow’s Theory of Needs and its Application to Marketing 4 The Consumer Behavior Model (or industrial model) and the Marketing Effort 6 Part 2 8 Application to Product/Services 8 Target Market 9 Competitor Analysis 9  References 11 Abstract The first part of the assignment explains the use of Maslow’s Need Hierarchy and the Consumer Behavior Model in marketing. The two concepts concentrate on how the companies focus on the consumer tastes and preferences and market their products according to that. Maslow’s Need Hierarchy is very important to the companies, as it helps them to design products for customers belonging to each of the five levels...
6 Pages(1500 words)Assignment

Target Market

Market Due to the CNG boom, it is often referred to as the “white oil” industry. The CNG market in USA is likely to increase in view of the increasing petrol and diesel prices. Moreover, the greatest point in favor of CNG is that it is an environment friendly, economical fuel which has been tried and tested in counties like Brazil, Argentina and now Pakistan. The following facts support this statement:
Mary Land Transit Administration has issued notice to proceed in acquiring 100 buses and is planning to acquire up to 125 CNG buses every year for the upcoming four years.
26 new buses will be acquired for Oakland Airport to replace their old diesel buses
According to Steve Spradling, the Director of OSU Parking and Transit...
2 Pages(500 words)Essay

Marketing 100 -Situation Analysis/Target Market Identification

...Marketing 100 – Situation Analysis/Target Market Identification Table of Contents Table of Contents 2 Overview 3 0 Situational Analysis 3 1 Current Marketing Mix 3 1.1.1 Current Product 5 1.1.2 Current Pricing 6 6 1.1.3 The distribution strategy of the Sultana Bran 6 1.1.4 Current Promotion of the Sultana Bran 7 1.2 Environmental Scanning of Sultana Bran 8 1.3 SWOT Analysis of Kellogg’s Sultana Bran in Australia 11 2. 0 Segmentation Theory 12 3. 0 Target Market Identification 13 4. 0 Target Market Collage 17 5.0 Rationale of the Target Market Collage Images 19 6.0 References 20 Overview This is a report on Kellogg’s Sultana brand in Australia. Kellogg’s is a multinational corporation that has pioneered the concept of breakfast...
11 Pages(2750 words)Essay

Target Market

... Target Market Introduction After a business enterprise has segmented its market and define its target market, the position of the brand would be set to be achieved. This would be accomplished through advertisement where the advertising message is of paramount importance for influencing the target market. The message should inform, persuade and remind (Brumfitt, Barnes, Norris & Jones, 2001). It should be precise, clear and measurable to help measure its success after a campaign. A message would be successful only if it would appeal to the target audience, thus the need to constantly refer to the customers and make the necessary adjustments. The advertising target refers to a group of people to which an advertisement would be aimed...
2 Pages(500 words)Coursework

Target Market

In order to respond to this issue, Mary Kay has representatives and consultants all around the world who are not only involved in research and development of new products but in the marketing and sales of the same.
The brand identify of Mary Kay products has put it as a luxury brand that is known for standard and quality. The company’s own efforts are such that they try to brand each product as an individual brand that has to be taken care of with its own separate stream of marketing strategies.
Like every cosmetic product, the motivation to use and buy is more psychological than material. People have the need to feel loved and appreciated and they like to adapt in a way that’s acceptable. The benefit of self-esteem with p...
4 Pages(1000 words)Essay

Situation Analysis/ Target Market Identification Report

... is basically promoted by a mix of promotional materials. It follows a number of ways for promoting the depth of the products. There is a program called as the CBD (Cadbury Chocolate Sampling program), that carried the product to maximum number of consumers. It has helped the products in reaching out to a large number of consumers. The product being taken as a part of the analysis is the Jelly Poppins Candy beans for the Australian market. The promotions are done regularly on the radio stations. This ensures that the awareness of the product reaches a large proportion of the market. This also makes the necessary product placement in the minds of the target consumer. Other than this, there are advertisements being put on televisions...
8 Pages(2000 words)Essay

Target Market

...Target Market Kotler argues that one of the key concepts in marketing management is to choose target market correctly and communicate them effectively about the product. None of the product can ever satisfy everyone in the market. That is why so many companies vie for their share in the market by carefully choosing their target market based on the features of the product and distinct need of the customer that can be satisfied through their product offering. Anheuser-Busch has developed a product called a zero calorie beer. The product has been developed keeping in mind the distinct class of people who want to have their daily dose of beer but at the same time scared of adding extra calories in their body. Anheuser-Busch needs to identify...
1 Pages(250 words)Research Paper

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

Starbucks in Chinese Market

In the year 1996, the coffee giant marked its global presence. Up until 2004, the Chinese government prohibited Starbucks to operate its own stores in China. As a result, the coffee giant enters the Chinese market by joint-venturing with Chinese food and beverage companies and licensing other companies to own and operate its stores--differs from its domestic approach. But the company was able to easily overcome its initial obstacles and marked its presence in China very quickly and successfully with great brand recognition and customer satisfaction. The company also tailors its stores to match the local atmosphere. This is a transnational strategy. “For example, the Starbucks strategy in Shanghai is to attract middle to high...
7 Pages(1750 words)Case Study

The Challenges of Foreign Market

Any multinational company is exposed to risks such as change of foreign currency exchange rate, commodity prices, and interest rates because it denominates its transactions in foreign currencies. That’s why there is also some uncertainty in future earnings, liabilities and assets values.
Therefore, before taking a decision on the country of entry, a profound analysis of its current political and economical situation is to be performed. According to Kotler and Armstrong (351-361), a decision on whether to enter a foreign market should be based on a profound analysis of potential risks and opportunities, as well as the company’s internal resources.
The company is a Limited Liability that exports roasted and gro...
11 Pages(2750 words)Case Study

The Popularity of Mobile Phone Marketing

The marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible.
The current issues in marketing are those which have not been that prevalent/popular or even existent a year ago, and this is where the need for a spotlight on them arises. Marketers in the making need to have a close look at these current issues so that they can incorporate them into their marketing practices when they step into practical life. Not just those in the making, but it is essential for currently established marketers to be flexible for these current issues so as to provide the best mark...
10 Pages(2500 words)Term Paper

Marketing Research Plan: Old Navy

Gap’s credit ratings thereby limiting access to the capital market, international trade matters which may be disruptive of the supply chain, changes to its IT systems disruptive of operations, changes in the IT services agreement with IBM that can disrupt operations and produce adverse effects on financial results, international expansion through franchising and other arrangements may impair the value of its brands if unsuccessful, products are subject to risks associated with overseas outsourcing and manufacturing, and failure of vendors to adhere to Gap’s code of vendor conduct could harm the business. From available data in the 2007 Annual Report, both the Gap and Old Navy brands have exhibited declining net sales....
11 Pages(2750 words)Business Plan

Postmodern Marketing

The notion has been lingering around for almost a century. Hence, nowadays, it is ordinary for businesses, and public sector organizations, to take advantage of customer feedback as one of the contributions to their marketing techniques and public guiding principles. There is an insignificant sign of their being any decline in the need for market research. The concern is not about whether or not market research is valuable, but a concern of the process research proof should be interpreted (ibid).
Market researchers are at the present-day expected to better understand the entire customer experience. As firms persevere to establish an inclusive image of a customer’s interactions with the organization, hence also are resea...
13 Pages(3250 words)Assignment

Oil Prices by OPEC and Market Fundamentals

Market failure is defined as the inefficient allocation of resources by the market, the free market is considered to optimally prices and resources in the production of goods and services, and this is because the price and quantity produced are determined by market forces which include the demand and the supply. The control of prices by a firm or an organization in the market results in market failure, therefore OPEC leads to market failure due to its nature in the market.

OPEC was formed in 1960 by 5 oil-producing countries which include Venezuela, Saudi Arabia, Kuwait, Iran and Iraq, The aim of this organization was to unify petroleum-producing countries in order to realize fair and stable prices of oil .other oil-pro...
6 Pages(1500 words)Report

The Effects of Financial Crisis on Supplier Selection Criteria of the Oil and Gas Industry Equipment Market

It is a difficult task to find those vendors who not only have the adequate quality and quantity of the needed raw materials but who also have an attitude of efficiency and display commitment to customer service (Sonmat, 2006). Further, organizations also strive to locate and select vendors who can be depended upon for long term relationship.

The number of factors or attributes desired from the vendor is vast, and different organizations and different industries place different importance on the attributes (Sonmat, 2006). Some of the vendor attributes may gain importance owing to the nature of the industry, for example, in the case of consumer perishables suppliers, like fresh vegetables or fruits, the buying firm would...
20 Pages(5000 words)Literature review

Info-Point: Marketing of New Touch Screen Information Technology

The development of the new Info-Point technology, a stand-alone information module designed to offer the public information on tourism, local shopping, weather, and transportation, has created the opportunity to successfully market these information technologies to different UK cities. The entire marketing concept is to establish self-service information centers that offer a wide variety of regional information, utilizing an easy-to-use touch screen methodology to cater to a broad mass market of consumers. 

Touch screen interface systems are becoming more and more common in the UK and abroad. During a pilot experiment using touch screen information technology, the automotive manufacturer Lexus piloted an informatio...
10 Pages(2500 words)Report

Foreign Market Entry and Diversification

In 1990 a completely new trend was found as the domestic companies began to expand their business in a foreign market. Belgian company would be a great example as the company acquired breweries in 20 different countries. In 2004 two of the biggest breweries in the world, Interbrew and AmBev decided to merge with each other and the largest brewery in the world was created. This merger and acquisition strategy became a popular trend and it is reflected from the list of the top breweries which include SABMiller, Anheuser-Bush and InBev.

However, some of the recent trends have prompted the prediction that consumption of beer will go down in some of the European countries like France, Spain, and Germany. The threat of such a...
7 Pages(1750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing, target market report for FREE!

Contact Us