We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Brand Management Assignment2 Managing Price Discounting and its possible impact on Brand Equity - Essay Example

Comments (0) Cite this document
Summary to essay on topic "Brand Management Assignment2 Managing Price Discounting and its possible impact on Brand Equity"
The pricing process is a central mechanism of a private enterprise or market system. Price adjustments facilitate the logical allocation of resources; both buyers and sellers use them to clear markets of gluts and to stimulate production when supply is short…
Download full paper
Polish This Essay
Brand Management Assignment2 Managing Price Discounting and its possible impact on Brand Equity
Read TextPreview

Extract of essay "Brand Management Assignment2 Managing Price Discounting and its possible impact on Brand Equity"

Download file "Brand Management Assignment2 Managing Price Discounting and its possible impact on Brand Equity" to see previous pages... Price is the ingredient of the marketing mix that has been subjected to the most intensive analysis -- particularly by economists. But as an aspect of the mix, it cannot be divorced from other ingredients. It must incorporate and reflect them. Optimal prices cannot be established, and pricing remains an art with a host of factors to be evaluated for which there are no precise measures and weights.
Let us write or edit the essay on your topic "Brand Management Assignment2 Managing Price Discounting and its possible impact on Brand Equity" with a personal 20% discount.. Try it now

Price discounting is the main strategy used by managers to attract customers and popularize a product. Consumers do not respond to price discount alone; they respond to value. A lower price does not necessarily mean expanded sales. Moreover, marketing activities influence price. For example, governmental agencies have investigated advertising as a cause of higher prices. In microeconomic theory it has received great attention; in marketing, the significance of price varies among industries, competitive situations, and products (Baker, 2006). Pricing is significant where the market impact, profit results, or both, of price variations is great, and where firms have considerable discretion over the prices charged. In many instances pricing decisions are severely constrained and are sometimes relatively unimportant. Large purchasers of industrial goods, for instance, may specify prices at which they will buy, determine product specifications, and send specifications to suppliers for competitive bids (Philips, 2005). For other products price may not be a relevant factor. In some technical areas where products require much research and development and involve much uncertainty, a cost-plus scheme may be used. In other situations, sellers may be almost completely free to set prices, while in still others, they may only be able to decide whether or not to sell at a price. In an economy of scarcity, price is accorded more attention than any other marketing factor. In an economy of abundance, non-price factors assume increasing marketing importance and products are differentiated on other bases than price (Marn et al 2004).
Price Discounts and Marketing Objectives
The main considerations for pricing discounts decisions involve market objectives and organizational considerations, costs and marketing mix strategies. Also, it is important to take into account market demands and psychographic characteristics of the target audience, competitors' prices and market position of the company. Pricing is a sensitive and complex decision area affecting sales, costs, and profits for both industrial and consumer goods. For consumers, price reductions and increases have symbolic meanings. A customer may associate a price reduction with a reduction in quality, the anticipation of new models, or even lower prices or poor market acceptance (Philips, 2005). Higher prices may indicate better quality, a good image, and good value. Customer perceptions of price are important. Whereas pricing is usually perceived as a short-run action, its implications can be long-run, even to the point of shaping industry structures. Markets that may be viewed as systems of information on cost and demand determine the appropriateness of prices (Marn et al 2004). They contain signals that businessmen must decode. But market information is ambiguous, fragmentary, and imperfect; it contains much uncertainty and is interpreted differently by various executives. To those who can read the signals properly, increased ...Download file "Brand Management Assignment2 Managing Price Discounting and its possible impact on Brand Equity" to see next pagesRead More
Cite this document "Brand Management Assignment2 Managing Price Discounting and its possible impact on Brand Equity"
  • APA
  • MLA
  • CHICAGO
(“Brand Management Assignment2 Managing Price Discounting and its Essay”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1501649-brand-management-assignment2-managing-price-discounting-and-its-possible-impact-on-brand-equity
(Brand Management Assignment2 Managing Price Discounting and Its Essay)
https://studentshare.org/miscellaneous/1501649-brand-management-assignment2-managing-price-discounting-and-its-possible-impact-on-brand-equity.
“Brand Management Assignment2 Managing Price Discounting and Its Essay”, n.d. https://studentshare.org/miscellaneous/1501649-brand-management-assignment2-managing-price-discounting-and-its-possible-impact-on-brand-equity.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC "Brand Management Assignment2 Managing Price Discounting and its possible impact on Brand Equity"
Brand management, Managing price discounting and its possible impact on Brand equity
(1991). Managing brand equity: capitalizing on the value of a brand name. Simon and Schuster. 11 Glynn, M.S. (2009). Business-to-business brand management. Emerald Group Publishing. 11 Keller, K. (2008). Strategic Brand Management. Pearson Education India.
8 Pages(2000 words)Assignment
Obesity in School
According to the paper most children all around the world spend their maximum time in school and therefore it is pertinent for the schools administration and authorities to understand the problem of obesity and address the issues as fast as possible in order to risk the complexity which comes along with obesity in old age. Obesity among school children may be attributed to poor quality of life in school, as the children do not give enough attention to a healthy life.
6 Pages(1500 words)Essay
The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia
............................................................................................................. 2 Abstract ................................................................................................................................ 3 Acknowledgement .
55 Pages(13750 words)Essay
Brand Equity: Case Study

Research has shown that prunes carry the image of being dried out, worn out, wrinkled, ugly, old-aged things used only as laxatives, and are a plebeian symbol without prestige. Consumers also hold images of institutions. Images of retail-store characteristics or personalities affect shopping behaviour.

5 Pages(1250 words)Essay
Brand Equity
Since these are constantly moving targets, so is equity. Companies must address their "value package" or "value proposition" for each customer and plan accordingly (Crawford 2003), The equity of their brands, products, and services insure the loyalty of the customers they want.
4 Pages(1000 words)Essay
CHANEL - Brand Equity, Brand Positioning, Brand strategy
Brands that were in the front line in the past and had ruled the scene once are there today for the sake of it. There a long list of such brands that have a glamorous history but today they are desperately waiting for a buyout, restructuring,
5 Pages(1250 words)Essay
Brand Management : Managing Price Discounting and its possible impact on Brand Equity
In that way, the brand had a name which connoted to the loyal customer that he or she was purchasing an item which was worth a premium because of the equity that the brand had
8 Pages(2000 words)Essay
Brand Equity
Brand equity refers to the positive image and pleasant associations that a particular brand has in the mind of the consumer. Brand equity is a measure of brand loyalty, which in turn is caused by quality and consistency in product or service
2 Pages(500 words)Essay
A report on a piece of qualitative research - The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia
The qualitative case study consists of 6 mini focus group each were comprised of between 3-5 participants who are Saudi national car owners of Toyota and its competitors’ car models no older than the year
44 Pages(11000 words)Essay
A report on a piece of qualitative research - The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia
udi Arabian consumers the extent that price influences their purchasing behavior; the impact of price changes on the brand equity of Toyota in the context of brand awareness, brand association, brand loyalty, and perceived quality; and whether or not effective price management
44 Pages(11000 words)Essay
Financing New Ventures
This model considers systematic risks, this are the risks that are do occur on daily basis and are normally referred to as unknown risks. This is a reality since, investors will never invest to any business that he/she has doubt that returns from his
2 Pages(500 words)Assignment
Let us find you another Essay on topic Brand Management Assignment2 Managing Price Discounting and its possible impact on Brand Equity for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us