We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Price different depend on brand - Research Paper Example

Comments (0)
Summary
Price Difference Depends On the Brand In Fashion Professor Institution Date Price Difference Depends On the Brand Introduction The fashion refers to popular styles and trends in clothing, footwear, make up, accessories, body piercing or tattooing, and even furniture trends…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Price different depend on brand

Download file to see previous pages... A brand refers to a name, sign, symbol, term, or design, or a combination of them, which identifies and differentiates products of one firm from those of others (Breward, 2003). Branding refers to the marketing practice involving creation of names, symbols and designs that identify and differentiate an organization and its products from others. Price differences in the fashion industry depend on the value attached to brands by consumers. This paper aims at studying the impact that brands have on prices in the fashion industry. Prices of various fashion products in the industry often tend to depend on the type of brands themselves. Valuable brand often have the highest prices while less valuable brands often cost cheap. This essay therefore aims at studying the impact of branding in the fashion industry on prices of commodities and services in fashion. Research question how do brands contribute to the differences in prices of products in the fashion industry? Industry overview The fashion industry is one of the largest industries in the global economy. The industry mostly depends on the availability of disposable incomes among individuals, since most fashion items are considered luxuries. Fashion is part of the popular culture and the latest and best fashion trends are often portrayed in movies and film, music, fashion show and concerts as well as in advertisements in the media. The latest fashion trends and designs are often promoted by respected celebrities and public figures, who often influence peoples buying decisions in the fashion industry. Some of the popular fashion brands in the US and across the world include; Louis Vuitton, H&M, Dolce and Gabana, Kelvin Klein, Christian Dior, Levi Strauss, and Richemont among others. The impact of brands on product prices Branding is very important in the fashion industry since people like to be associated with valuable brands. Fashion brands give consumers certain social classes and they would want to be seen wearing clothes and other accessories with notable and valuable brands. Prices of brands in the fashion industry will therefore vary according to the value that consumers attach to the particular brand. Most fashion companies therefore endeavor to push their brands to the level that they can attract more consumers who can be loyal to them (Breward, 2003). Demand for most fashion products is different from that of other goods and services because for most fashion products, an increase in price does not lead to a decrease in demand, as it is the case with products in other industries. With a loyal base of consumers, the companies can always manipulate the prices and still manage to attract more consumers(Steele, 2000). ABranding process involving research, defining and establishing brands that consumers can relate, associate and identify with. Brand identity is a very important element of branding and marketing in general. It refers to the ability of target consumers to identify with and relate with a particular brand. Brand identity has to do with the ability of a particular brand to get noticed among the targeted consumers. This therefore includes the packaging process and publicity accorded to the brand through advertising, CSR and sponsorship (Steele, 2000). Fashion brands can increase their brand identity through advertising, engaging with the community through CSR activities, sponsoring various events and having a great presence ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
How Different Stakeholder Groups Build Brand Value
In this modern age of business, marketing plays an essential role towards the success of an organization. Nowadays, concepts such as branding have become essential for a company to get success in the marketplace.
36 Pages(9000 words)Research Paper
Brand Audit
Auditing of a brand is essential to evaluate the real importance of the brand as far as the quantitative analysis. The brand audit makes the brand more strong and powerful in the competitive market. In the particular case the audit will be given the primary focus.
5 Pages(1250 words)Research Paper
Huggies brand Pull-Ups
Only if the product and services are ‘reached’ to the customer, or if differently said, only if the customer is ‘made’ to buy those products or services, organizations can survive and succeed. To reach the customers or make the customers buy it, organizations has come up with effective marketing strategies.
8 Pages(2000 words)Research Paper
The Importance of the Price Elasticity of Demand
The main purpose of this study is to look into factors that mainly affect Fair Trade coffee demand and work out the coffees’ price elasticity of demand. This research is mainly aiming in giving answers why many purchasers may buy products of Fair Trade at higher prices than the substitutes of Fair trade goods.
3 Pages(750 words)Research Paper
The role of retailer branding strategies in Singapore
Brand is linked with the product by relaying the attributes and character of the product. Additionally the characteristic of a product used to distinguish it from other product is termed as a brand. This means that the attributes associated with the product in terms of the characteristics of the product gives rise to brand.
7 Pages(1750 words)Research Paper
Depend on you
There is no doubt that the researcher has taken significant help from the legal case “Specht v. Netscape Communications Corp., 2002 WL31166784 (2d Cir. Oct. 1, 2002)” Lawrence C. Waddington and the case was published in the year 2002. Case Overview The researcher has understood the fact that absence of legal framework to arbitrate online business contract issues was the major problem for judges while reviewing the Specht v.
6 Pages(1500 words)Admission/Application Essay
Depend on writter
As a result, the marketing departments play a major and significant role of building customer confidence and loyalty towards their products. It may
5 Pages(1250 words)Research Paper
Promotion & Price
The information required by potential customers is related to the services offered by the business as well as its exact geographical location so that it can be easier for them to physically visit it. Communication
2 Pages(500 words)Research Paper
Price Elasticity
On the other hand, a product is said to be inelastic if a huge change in price has little impact on the quantity in demand (Moschandreas, 2000). Several factors affect price elasticity. The factors with the largest effect on the elasticity
1 Pages(250 words)Research Paper
Should Human Beings Depend More On Biofuels
Nobody can dispute the exceptional role that fossil fuels such as coal, petroleum, natural gas and coal play as far as economic empowerment is concerned. While the
4 Pages(1000 words)Research Paper
Let us find you another Research Paper on topic Price different depend on brand for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us