Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Consumer Society - Essay Example

Comments (0) Cite this document
The world economy and consumer culture has changed profoundly since the beginning of the XX century. Perhaps the most fundamental change was the emergence of global markets; responding to new opportunities, global competitors have steadily displaced or absorbed local ones which has a great impact on culture of consumption…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Consumer Society
Read TextPreview

Extract of sample "Consumer Society"

Download file to see previous pages In general, society is distinguished by its characteristic modes of production and economic life. However, what is thought to distinguish the society is not solely a new mode of production, but a new social imperative - the changing distribution of economic and social resources.
Since 1900s, consumers became conscious about high quality of products and services they received. Fordism was one of the main features of this period. It caused a technological advance in mass production and labour relations, production of low price commodities to the workers. In contrast, upper and middle classes needed luxury goods and high quality services which supported and 'reflected' their high social status. Following Marx's theory of class conflict, it is possible to say that class was defined by its modes of collective action, and sought to show how rights to productive resources, credentials, party membership, lineage, etc., could all be distinct bases for social closure in the struggle for distributive advantage. Similar to other periods of production and social development, race was a silent factor which was often neglected by economists who analyzed distribution of economic and social resources in terms of class location of individuals. During this period of time, commodification was one of the main processes which marked the new era in consumption. Many objects and signs were turned into commodities available for consumers (Dant 1999).
The 1920s-1930s marked a new and one of the most important eras in production and consumption modes. After a short postwar recession, the economy grew exceedingly. Unemployment dropped as low as 3 percent, prices stayed steady, and gross national product increased by nearly 30 million in seven years. Some of this prosperity was due to technological advancements such as electricity. New systems for distributing goods also affected the US economy; perhaps the most influential producer of a good economy was advertising. The culture of the 1920s-1930s associated with consumerism and money-oriented behavior. Automobiles, another reason for the boom of the 1920s, caused a need for assemblers, which increased the job market, and by 1930 the automobile industry made up for about 9 percent of all wages. Because of this new found freedom people were able to drive to the chain department stores that perhaps were not convenient before (Weintraub 1958).
The 1920s could be described as the "coming of age". Through technology, arts, sport and science American culture was shaped in a 10-year period. Faster music, looser morals, and skimpy dress all contributed to the end of our nation's adolescence. However there was one factor that would later define the 1920s: prohibition. Seemingly, with a "coming of age" also came intelligence. As one faction of society pushed for looser morale, another group was right behind them leading the charge against social evils. The main objective of these groups was to do away with social evil by putting an end to its source: alcohol. Prohibition contributed to the prosperity of the 1920s by leading UK on a dry path to overall well being, reducing alcohol production, plummeting alcohol consumption, and promoting health. In order for one thing to be considered good, something else have to be considered bad. This contrast explains how beauty exists because there is misery in the world, and it exists exclusively in the human mind. Personal ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Consumer Society Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from
(Consumer Society Essay Example | Topics and Well Written Essays - 1250 Words)
“Consumer Society Essay Example | Topics and Well Written Essays - 1250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Body in the consumer society

...? Body in the consumer society College: Introduction Consumer cultural theory is one of the interdisciplinary fields that comprise of interpretive macro and critical perspectives and approaches to consumer behaviour. This theory constitutes consumer research works that have been done in the past few decades. These research works have focused on socio-cultural, symbolic, ideological and experiential aspects of consumptions (Tadawewski 2009, p. 16). Before 1900, most issues that are today classified as marketing issues were deemed to be economic concepts; these include things like price, supply and demand, customer buying behaviour, advertising and distribution (Shawl & Jones 2005, p. 239). Before 1950s, scholars recognized that adoption...
21 Pages(5250 words)Essay

Consumer Society Gives People Choice

... of convenience stores, people spend much of their shopping in supermarkets. On average, in the USA, most people consume 275 pounds of meat, 635 pounds of paper among others. Further, there is an average of one passenger car for two people in the US, One passenger car for about three people in Europe, and one passenger car for 49 people in the developing countries. Overall, the argument that consumer society is driven by choices or that drives choice as far as consumption of goods and services are concerned must be examined in a number of ways. These should include understanding what consumer society is all about, the features of the Consumer Society, the drivers of Consumer society as it is today ,with advertisement and phenomenon...
6 Pages(1500 words)Essay

Business and Consumer Society

... Business Consumer society mostly depends on what is available for the public than what the firm will acquire and at the same time plan. Consumer ethics is a factor that has a hand in future consumer society. Ethics plays a crucial role in ensuring that consumers get the best favorable conditions for operation. Ethics provides consumers with adequate information about the world. It gives us, consumers, and knowledge on how to approach insoluble problems from a different perspective. Consumer Ethics enables us to be flexible in business thinking (Bauman 45). Bauman gives us the knowledge to know how consumer society is more about disposal of skills and products, than acquiring them and planning. When the consumer buys and consumes more, he...
4 Pages(1000 words)Essay

Advertising and the consumer society

...? Advertising and the Consumer Society Advertising and the Consumer Society Reaction to the article “Confessions of an Ad Man and Five Reasons Why Advertising is Good for us” Introduction Advertisements are a common facet whose validity is rarely questioned by viewers today. According to the writer whose pseudonym is ‘sandramp’, advertising actually plays a very important role in modern society. Thesis Statement: Even though there are ways in which advertisements have actually been beneficial to viewers, their role in modern society has become more unhelpful with the emergence of consumerism as a global trend. Advertising has given rise to hedonistic consumerism which is detrimental to the productivity of entire communities. The Emergence...
6 Pages(1500 words)Essay

Consumer society

... from goods that are essential for proper health to those that bring about environmental sustainability (Baudrillad, 2). However, this society is the most vulnerable to the changing renewal of technology. Due to the dynamic nature of the market conditions, wants and preferences oblige the society members to dump their old equipment and embrace new developments. This move is aimed at attainment of a desired measure of comfort recognized by the world today. The business world is composed of two groups of people. Firstly, the group of buyers that constitutes the consumers. Consumers are the ones who formulate a consumer society that is mandated to protect them from exploitation by sellers. The second group is that of sellers. This group...
4 Pages(1000 words)Essay

Implications of Mobile Communication on Society

Lifestyle has changed and the mobile phone is gradually becoming a part of the culture of modern societies (Hulme & Peters).
Voice transmission is no longer the only way that mobile phones are used. It is a multi-purpose device. Mobile phone networks have become a new platform through which data, information and transactions are exchanged. It serves as an alarm clock, an address book, an entertainment device through games, and to a text message.
At the end of 2003, there were 1.35 billion mobile subscribers worldwide compared to 1.2 billion fixed line users (Shaping the Future Mobile Information Society). It has undoubtedly changed the lives of the people and the biggest factor which induces the purchase of mobile ph...
6 Pages(1500 words)Essay

Consumer Protection Law in the UK

An exception to the clause is when the retailer can show: for good reasons he was not aware of the advertisement; the statement had been corrected prior to the conclusion of the sale; or the statement could not have had an influence on the consumer.4 OSL, in this case, was bound by the contract of sale which included the warranty advertisement unless OSL, in this case, Patrick the manager, could show he had no knowledge of the advertisement.5
In SOGA 1979 14(2) as to quality the court found in Rogers v Parish ( Scarborough) Ltd [1987] QB 933 found that goods must be fit for the purposes for which supplied and failure to do so leaves them unmerchantable.6 In Jim’s case, he purchased the racquet at £250, a considera...
11 Pages(2750 words)Research Paper

Police and Society: Post 9/11

The paper then takes note of a number of initiatives that have attempted to combine local policing with intelligence work. This shift from crime-prevention to counter-terrorism has had a profound effect upon these local law enforcement divisions; lack of proper funding has also undermined these projects, leaving local officers with the ability to prevent terrorists, but either lacking in resources or risking becoming dependant upon intelligence divisions. The paper will then turn to a consideration of two local communities, Dearborn, Michigan, and Las Vegas, Nevada, that have been involved in these initiatives, and considers the impact of counter-terrorism policing upon the wider local law enforcement of the region.

12 Pages(3000 words)Case Study

Consumer Culture and Lifestyles

To the business managers, it makes more business sense to design particular products and services according to particular lifestyles and preferences.
A lifestyle connotes a particular form of individuality, self-consciousness, and self-expression. The bodies, speeches, clothes, eating and drinking preferences, leisure pastimes, cars, homes’, choice of holidays, among others, are all regarded as pointers of individuals’ sense of style and taste (Featherstone, 2003). In other words, these are the individuals’ lifestyles. Companies around the world are utilizing the concept of individuality and lifestyle to build product brands that appeal to particular age groups. This has been necessitated by market segmentat...
11 Pages(2750 words)Assignment

Business Roots in Society

Barter means to trade or exchange one commodity for another (Merriam-webster, 2009).
Businesses help provide societies with a way to keep the people occupied during some form of work. The people received monetary compensation in exchange for that work. The government is able to exist because they collect taxes from the revenues derived from business activities. Both the personal income of the workers and the income generated by the businesses themselves are taxed by the government. The interaction between these three groups creates an economic system. The 19th century was a very instrumental era in the development of the business activity. During this century the industrial revolution took place. The industrial revolution all...
9 Pages(2250 words)Essay

Postmodern Society

... School: Lecturer: presented: Introduction Post-modernity can be described as the current situation of the society after being transformed from modernity in regard to the socio-cultural and economic aspects. Modernity has been defined by Krishan (2005 p 43) as the enlightenment, which was the period whereby many discoveries were made, and science was understood as the basis of progression. Many industries were developed during this period. Human interventions during modernity were aimed at transforming the world in to a favorable place to benefit them. Economic and political institutions were developed during modernity. The emergence of the post-modern society was in a way fueled by the failures of modernism. For example, the post modern...
7 Pages(1750 words)Essay

Contrast of Two Explanations of Social Disorder in Contemporary UK Society

As the process of urbanization takes off and more people start residing in major cities, the fissures start to appear within the apparent harmonious co-existence. There are several reasons why disorderly conduct on part of individuals and groups takes place. Sociologists have proposed numerous theories explaining this phenomenon.

Erving Goffman was an astute observer of society, who immersed himself in the social environment which he was studying. He carefully observed and recorded the ways in which people’s behavior and interpersonal interactions are carried out in everyday life. He notes that “people perform their social roles and, as they do so, they produce social order through their actions and the regu...
6 Pages(1500 words)Article

Business Sustainability and Society: Coca-Cola Company

...Running Head: Business Sustainability & Society Business Sustainability & Society [Institute’s Business Sustainability & Society Introduction Since centuries, ethics has been a crucial and significant component of the human societies that contributed enormously in the creation of norms and values through religious influences, as well as through contribution of intellectuals and philosophers in the society. Unfortunately, nowadays, it is an observation that individuals, organizations, and even nations have commenced to overlook the phenomenon of ethics in their practices, specifically in the business sector that has become the major stakeholder confronting criticisms related to ethical practices. Critics (Crane, pp. 23-29, 2007) argue...
10 Pages(2500 words)Case Study

People in Society and Their Problems

Coming to question 4, the average answer from participants is 2.7, which means that they are leaning more towards agreeing that marriage is important for a strong and enduring relationship. 53.4% of males agree with the fact that marriage is important for a strong and enduring relationship while 66.1% of females agree with this question.
Beginning with question 5, 5% of males agree on this question. On the other hand, 50% of women agree. This, therefore, means that more women (45% more) agree on this question compared to men. It may also be a pointer to the sensitive and caring nature of women since more of them believe that they are responsible for their spouses even up to the point of making decisions for them. Question 6 a...
6 Pages(1500 words)Assignment

The Concept of Beauty in the American Society

Morrison scrutinizes the community with its internal conflict between the rising middle class and the lower classes but also points out its responsibility in the main character’s downfall. In fact, through the character of Pecola Breedlove, an 11-year-old girl who struggles to get accepted in her community because of her perceived standard of beauty, Morrison exposes the drama about the concept of beauty in the American society. Indeed, Pecola’s longing for blue eyes reflects her understanding of beauty according to white principles and features that pose a serious self-esteem problem for African Americans. This statement exposes the problem:
Morrison addresses the instability in the black family that has dire con...
15 Pages(3750 words)Book Report/Review

Consumer Society

... Consumer society Introduction The consumer behavior of the American society has raised many moral concerns especially whenit comes to the purchase of luxury and expensive goods at the expense of helping the needy. The American consumer society is known to spend enormous sums of money in buying good that they can easily live without and still lead a comfortable life (Mattson 46). While this happens in America, third-world countries are struggling to mitigate the situation of homeless people in their streets but to no avail. Here is where comes the moral concern of the extravagant expenditure of the American societies as compared to the deplorable conditions in which homeless people live in not only the third world countries but also other...
6 Pages(1500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Consumer Society for FREE!

Contact Us