quora
Nobody downloaded yet

Improvement in advertising, enhances consumer culture of society - Essay Example

Comments (0) Cite this document
Summary
It is widely acknowledgeable in our lives today that there is great improvement in advertising that in turn enhances our consumer culture both from positive and negative angles. What comes into question as to this trend is the power of advertising and consumer. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98% of users find it useful
Improvement in advertising, enhances consumer culture of society
Read TextPreview

Extract of sample
"Improvement in advertising, enhances consumer culture of society"

Download file to see previous pages One such advert is the ‘Impossible Field’ by Adidas that featured English football icon in striking David Beckham as well as other Adidas top list players, playing football on a steel girders field. They play against the odds of darkness and height, showing the balanced properties entrenched in the Adidas Predator soccer boots that were newly released in the market. It becomes apparent that the girders refer to a football field’s raised lines. One by one red dressed players courtesy of the athletic capacity and superior ball skills of the Adidas team are knocked off the girders. Eventually the ball is kicked with a high force into the goal that the goalie gets knocked back into his net (Maryon, 1). The entire goal falls back into what can be described well as nothingness, hence the tagline of “Impossible is Nothing”. It leaves a lot of imagination as to the influence this had on the marketability and consumption of the Adidas products. The best possible results expected and realized in the strongest business terms possible. At this point, it can be appreciated that of all the weapons of marketing, advertising affects most the minds of the viewers because its exposure is considered much more. This is better understood by defining advertising as a way of communicating for convincing an audience to take purchase decision concerning a product or service as well as delivering information to viewers. In a study that examined effective advertising and the related influence on the buying behavior of consumers, there was found a moderate relationship amid independent variables (emotional response and environmental response) and dependent variable (consumer buying behavior). This finding indicated that consumers purchase brands according to their emotional attachment (Niazi, Javaria and Shah, 114). In essence television advert combines audio, visual and text form that appeals to a consumer. This demonstrates the power that advertising holds especially concerning the decision of consumers to purchase a product or service. It can therefore, be argued that advertising greatly influences the marketability of a product or service in this dispensation of diverse products, superior quality and high innovativeness across various industries. Consistent with the findings above a study focusing on advertising and its connection with consumer behavior with special reference to nestle limited highlights the power of advertising and consumer. From the outset marketing offers a key to gain real access just to those brands that match best to the present environment i.e. “imperative” that can be delivered the people’s needs and they are eagerly waiting to make a purchase at the appropriate time without any dilly dallying (Kumar, Gangal and Singh, 112). It was found that consumers are greatly influenced via advertising in their preference as concerns the brand. This preference is mainly due to the brand’s rich quality and attractive advertising policy. In that regard TV advertisements of the brand influence the consumers’ buying most. The brand’s language and creative presentation of TV advertisements are successful to convey Emotion, Message, Value system concerning the product (Ayanwale, Alimi and Ayanbimipe, 9). In a nutshell advertisement has an effect on the consumers’ buying behavior. Thus, companies benefit from advertisement campaigns not only in terms of retaining their ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Improvement in advertising, enhances consumer culture of society Essay”, n.d.)
Improvement in advertising, enhances consumer culture of society Essay. Retrieved from https://studentshare.org/english/1497120-whatever-you-deem-fit
(Improvement in Advertising, Enhances Consumer Culture of Society Essay)
Improvement in Advertising, Enhances Consumer Culture of Society Essay. https://studentshare.org/english/1497120-whatever-you-deem-fit.
“Improvement in Advertising, Enhances Consumer Culture of Society Essay”, n.d. https://studentshare.org/english/1497120-whatever-you-deem-fit.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Consumer culture
On the other hand materialism is the significance that a customer attaches to a specific good or service and it is characterized with satisfaction and dissatisfaction. Consumer culture assumes both consumerism and materialism therefore it can be defined as the social nature or lifestyle of customers and consumers where buying and spending is not only a predominant activity but also vital and significant to social organization, this implies that there is mediation between consumer material resources and meaningful ways of life as well as lifestyle culture and consumer social resources through a given market (Lury 2011).
12 Pages(3000 words)Essay
Advertising and the consumer society
Advertising and the Consumer Society Name Institution Date Advertising and the Consumer Society Reaction to the article “Confessions of an Ad Man and Five Reasons Why Advertising is Good for us” Introduction Advertisements are a common facet whose validity is rarely questioned by viewers today.
6 Pages(1500 words)Essay
Consumer Society
Class and production modes are two most important factors which determine the distribution of economic and social resources. A major concern of social thinking is to identify the nature of these relations and to trace their social and political effects, consumer society and new social values.
5 Pages(1250 words)Essay
Consumer Culture
These have a great influence in the way they feel about themselves, act and interact amongst themselves. Gender identity is the internal sense of being female, male or something else. When people identify their gender there is a way in which they communicate their gender identity to people.
7 Pages(1750 words)Essay
Advertising and consumer culture, Public Service Annoucement(PSA)
It will be erroneous to say that PSAs are broadcasted or aired freely all the time but most of the time PSAs are broadcasted as a donation of the media to some social cause (Bator and Cialdini). By and large Public Service Announcements
7 Pages(1750 words)Essay
Consumer society
Therefore, a consumer society can also be perceived as one which is specialized in the consumption of material goods as a vital feature of
4 Pages(1000 words)Essay
Consumer culture
The consumer culture has been a characteristic of individual and societies in United States. As a result, the culture has been significantly associated with United States. The culture has also
6 Pages(1500 words)Essay
Consumer Culture
To the sociologist, however, the growth of the consumer market is a portentous phenomenon. In this contrary view, consumerism gives rise to a culture that promotes indolence, stifles individual initiative, de-humanizes and fouls up the environment. It seems disturbing in light of perceptions that this market action has unleashed a global culture of homogeneous consumers and commodities, a culture dispersing throughout the world with characteristics that are essentially alike.
7 Pages(1750 words)Essay
Consumer culture
Rejecting the Marxist principle of production as the solo economic determinant in capitalist civilization, Lury presents consumerism as an evenly active performer in the free market. Instead of
5 Pages(1250 words)Essay
Consumer Culture
The reason for choosing this book is the simple fact that it is related to topic discussed by Paul Fussell in his article “An anatomy of the Classes” where even we has clearly mentioned that no matter what there will always be a distinction among the various
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Improvement in advertising, enhances consumer culture of society for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us