Facebook as an Access to Global Content - Article Example

The effect of Facebook on entrepreneurship Name Institution Instructor Course Date of Submission The effect of Facebook on entrepreneurship Introduction Today, every brand on the market is a global brand. Consumers around the globe can access your products and content, discover and interact with other consumers, and their opinion to the dialogs about your brands. In an era where social media is greatly created as well as aired by the few to many, social media have emerged to expedite the co-creation of the media. Today, many businesses opt for new social medium including Facebook where brand democracy is highly regarded over brand dictatorship. As entrepreneurs, sometimes we can find ourselves firmly planted into the opinion that social media is vital to entrepreneurship and consumer relationship (Mayrhofer 2013, p. 180). Source: Mayrhofer 2013, p. 180). In 2012, Asia claimed has the most active users of Facebook, outnumbering both North America and Europe. Nations such as Japan, Indonesia, Vietnam, Thailand and Korea also played a significant role in making Asia the most active region. Brazil was also ranked the second largest Facebook country. It gained more than 30 million users. Source: (Films Media Group et al. 2011, p. 56). As a marketer one needs to be responsive of the various needs of your audiences. Your enterprise is for the consumers, hence one need to build strong relationship with them. One can always reach their consumers and drive sales through Facebook. Every day more than one billion persons like and comment on various products on an average of 3 billion times. When one holds a strong presence on social media such as Facebook, your business becomes part of your frequent conversations and thus gains access to powerful word of mouth marketing (Aaker, Smith, & Adler, 2010, p. 12). Without a doubt, Facebook is a significant player in the way businesses engross with their consumers. Whether you run a pop shop or a multiregional fortune 500 enterprise, neither can one ignore the facts of globalizations as well as its impacts on organizational processes, ranging from supply chain to the ultimate target of consumers. Thanks to Facebook and enhanced global trade networks open to many companies across the globe (Films Media Group et al. 2011, p. 53). According to Diehl and Karmasin (2013, p. 56) both small and large companies focusing on expanding their enterprises and attracting more customers have turned to Facebook in-conjunction with other media, in order to meet these growth challenges. Through Facebook, one can easily interact with their global consumers without travelling. For years, Social marketing pundits have always pondered the tangible significance of Facebook fans. However, the limits on the amount of access on one’s page have greatly reduced this inherent value. Entrepreneurs often use various ways when marketing their product brands on Facebook. This includes sharing content Facebook pages with their customers and how the customers engage with the various post types. According to studies, more than 70% of entrepreneurs prefer sharing photos on their specific businesses, followed by links represented by 14%, videos- 6% and finally status updates-10% (Anastasi 2012, p. 15). From internationalization to trans-nationalization In this corporate world, media conglomerates are now adopting to a new organizational structure as well as management mentality, transforming from universal to transnational media companies. Various media are often ranked according to their resources and strengths such as coverage; they are then linked up into various interdependent corporate networks. Based on their new organizational structures, the companies are able to syndicate global efficiency in relation to responsiveness to both domestic and regional markets. Facebook has greatly opened up the world to public access to global communication. Facebook gives prompt access to global content. It has enhanced interpersonal communication across all borders. In addition, digitization and Facebook have led to exceptional democratization of global communication as well as empowerment of many people. This tends to be more individual entered and less government controlled compared to the old paths. Through cosmopolitinization , global communication has greatly reinforced nation- states, linking them together( Diehl & Karmasin 2013, p. 56). On the other side, international communication has significantly restructured the media world, transforming it to four levels, namely, local, national, regional and international, resulting to a complex network of various companies, products and audiences. Cosmopolitization is characterized by an inner globalization, sprouting within national societies. Buckner (2009, P. 24) points out that through Facebook, borders are not predeterminate any more, they can be interpreted, however they have to be authorized anew and redrawn simultaneously. The transnational media orders falls under this emerging context, thus challenging boundaries, questioning the aspect of territoriality as well as opening up within the national media. This new media practices and flows have greatly shaped media spaces such as Facebook t to create transnational connectivity within contemporary cultures pregnant with numerous new meanings and entrepreneurial experiences (Wankel, Marovich, & Stanaityte, 2010, p. 101). Facebook as a source of income Adam (2011, P. 11) argues that despite of the rapid growth various social networking service, the core challenge still remains, how can these internet generate cash on its own. In May 2012, more than 900 million users logged into Facebook, and it is approximated that 80 percent of global online population tend to use social network almost on daily basis. In America, the total percentage of online users drastically increased from 7% in 2008 to 15 percent in 2011, outnumbering other web application users such as e-mail and instant messaging. While some social networks are just beginning to generate money, Facebook is approximated to have a roughly earned $1 billion in its revenues in 2009. Recent study analysis (Organization for Economic Co-operation and Development [OECD] 2013) highlighted that among the topmost 250 ICT companies, internet players have significantly contributed to their substantial revenues up to 2000. Google still remains as the most sought site on the web although Facebook is steadily catching up first (Mayrhofer 2013, p. 97). Therefore, Facebook is a primal appeal. It is estimated that it took approximately one year since it was launched for Facebook to grow to more than 50 million. On the other hand, it took more than 40 years for broadcast to become that famous (Friedrichsen & MüHL-Benninghaus 2013, p. 117). source: http://www.businessinsider.com/chart-of-the-day-us-display-ad-impressions-2010-5. These social networks do not aim at making a ransom amount from any individual consumer but rather use only a small margin various users or even better still on all users. Digital citizenship and online security Citizens and businesses must have the essential technical proficiency as well as digital literacy to engross with communications and media. Digital citizenship is fundamental to full participation in civic, economic as well as social life of the Australians society. It is embraces rights and responsibilities which are characterized by having social, political as well as economical dimensions. Technological convergence together with the continuing development of the information society has significantly altered the way citizens interrelate, procure services and participate in the current world. Today, Facebook continues to grow in Australia. Online statistics shows that about 8.7 million Australians were active users on at least one social networking media in 2010 compared to 8.3 million in 2009. Similarly, this has been reflected in both US and UK (ACISP (Conference), Boyd, & Simpson, 2013, p. 88). Data-based communications as well as online social networks are key providers of news, current affairs, and business and information services. In regard to this, voice telephony along with media broadcasting as the only tool for socio-economic inclusion is no longer efficient. However, digital participation calls for a degree of competence as well as familiarity with the changing digital applications. It also needs one to comprehend individual rights and obligations in regard to the digital world. Apprehensions about online insecurity and privacy have lessened confidence use among many citizens (Joseph 2013, p. 90). Keeping personal information private on online has always been an issue. About 38 percent of Australians have great interest in learning new ways of managing personal information online, how to use the internet safely as well as requesting removal of content that inhibit their privacy. Consequently, in regard to the digital world, digital citizenship is a critical issue. Therefore, interventions should focus on creating resilience among online users; they should be accountable for their online behaviors as well as those others. Cyber-safety, communications and digital economy and ACMA are among the major successful interventions that enhance appropriate online behaviors (Joseph 2013, p. 99). Business advertisement Miller (2011, p. 77) states that advertising through Facebook is an applicable approach that delivers commercial value. Computer generated products such as e-books, music, ringtones and greetings are among the goods sold through Facebook. The growing numbers have been influenced by the increased Facebook users, especially the youth who also purchases virtual currencies, avatars and other items using real money in order to decorate their Facebook pages. According to a study conducted by Crowdtap among consumers during holiday shopping, 92% of customers were greatly influenced on the kind of gifts to buy for their loved ones through Facebook. Social media network, led by Facebook being the most trusted form of advertisement. Facebook as an internal risk to enterprises Once the communication moves to social medium, it becomes difficulty for organizations to craft and control the message. As result, today, most companies today keenly scrutinize their services, products as well as corporate behavior with its staff and suppliers. In most cases, negative information from staffs who presumably think they only making a harmless joke can lead to unsatisfied customers. Additionally, employees can often waste a lot time socializing as well as playing games on Facebook for the part of their day at work (Strauss 2012, p. 120). They can as well as use Facebook as a social network media to attack the organization. For instance, two of Domino’s Pizza staff posted a prank video on Facebook through YouTube, which showed them violating multiple health regulations as they prepared an order. This video greatly became famous across various social media networks that t led to a drop of around 2% percent in both domestic and store sales. Moreover, company’s security as well as its intellectual property may be compromised. Therefore, companies should analyze the risks and come up with strategic ways of mitigating them when generating social technologies. Apart from the internal risks, more potentially are the external risks including brand-damaging claims from Facebook media (Jeffery 2011, p. 27). Spreadable media For things to thrive on online, they have to be shared socially by the society. In business, the content spreads sprouting from a sequence of informal transactions existing between commercial and noncommercial participants. It travels across various media platforms enabling one to share information within their social network. This type of informal circulation is often solicited or embraced by media producers as one of their normal way of carrying out business, and in some cases it can take different forms often labeled as piracy. Similarly, the widespread circulation of different media content through deliberate actions of discrete networks of customer/participants often tends to generate greater visibility as well as awareness as the content spreads in unexpected directions encountering individuals who are interested in appointments with those who produced it. News stories have always generated heated conversations among individuals, sometimes forcing them to have news articles stack on bulletin boards as well as refrigerators or even shared among friends through a video clip. Today, this happens with more speed compared to the pre-digital world (Jenkins, Ford, & Green, 2013, p. 97). Spreadability of content is partially based on technical affordances. You tube videos tend to spread more quickly due to their compatibility with blogs and Facebook links. They often allow consumers to instantly send video them through Facebook and blogs. Similarly, the embedded clips’ interface is easy to trace back to its initial context on You Tube. West Virginia University (2009, p. 54) show that spreadability is also based on social relations with customers. Once create spreadable content, one need to actively encourage the active readers to share the material with their friends through a process of distribution. This can be sent as slashdots which encourages people to gather and appraise content. It is exciting to think about people with strong investments watching their content spread extensively without much investment in regulating its distribution. For instance, think about entrepreneurs with low budgets on promotion and who want to exploit their reach to many consumers. Think about activists with an aim of reaching other supporters beyond their core followers. In each of this case, the interested groups tend to create direct appeals to their fans to enable them spread the information rather than build barriers on grassroots circulation (Nightingale 2011, p. 102). Conclusion The digital world through social networks including Facebook is greatly affordable and user friendly. Initially, blogs was a common way of sharing links; Facebook is now extensively used in sharing links within various consumers. Moreover, in an interconnected economy whereby information is a powerful currency, Facebook can greatly help benchmark between where you are and where you could possibly be. Facebook is an excellent means of communicating to a mass of people regarding business related issues. It enables entrepreneurs to exchange inner thoughts with their various customers across the globe enhancing customer-entrepreneur relationship by minimizing the gap. As a result, it more clear that the correlation between aspiration and reality can be motivated by benchmarking against Facebook as a source of all possibilities. While social network media holds a potential to enhance employees productivity, this comes with substantial risks to the business. Social networks can significantly accelerate the spread of false or true information about a brand. Hence, heightened transparency requires firms to uplift their level of quality in regard to their interaction as well as competitive offerings. Bibliography Aaker, J. L., Smith, A., & Adler, C. (2010). The dragonfly effect: quick, effective, and powerful ways to use social media to drive social change. San Francisco, Jossey-Bass. ACISP (CONFERENCE), Boyd, C., & Simpson, L. (2013). Information security and privacy 18th Australasian Conference, ACISP 2013, Brisbane, Australia, July 1-3, 2013. Proceedings. Berlin, Springer. http://dx.doi.org/10.1007/978-3-642-39059-3. Adam, T. (2011). How to make money using Etsy: a guide to the online marketplace for crafts and handmade products. Hoboken, N.J., Wiley. Anastasi, M. (2012). The laptop millionaire how anyone can escape the 9 to 5 and make money online.Hoboken,NJ,Wiley. http://www.contentreserve.com/TitleInfo.asp?ID={BB936A03-24D1-4485-9AD1-FB6621DA16FB}&Format=410. Bainbridge, S. M. (2013). Research handbook on insider trading. BBC Worldwide Ltd, Films For The Humanities & Sciences (Firm), & Films Media Group. (2011). Mark Zuckerberg Inside Facebook. New York, N.Y., Films Media Group. https://ezproxy.uu.edu/login?url=http://digital.films.com/PortalPlaylists.aspx?aid=13753&xtid=52538. Buckner, D. (2009). Facebook factor social networking for profit. Hamilton, N.J., Films Media Group. Cheshire, C., Antin, J., & Churchill, E. (2010). Behaviors, adverse events, and dispositions: An empirical study of online discretion and information control. Journal of the American Society for Information Science and Technology. 61, 1487-1501. Diehl, S., & Karmasin, M. (2013). Media and convergence management. Berlin, Springer. http://dx.doi.org/10.1007/978-3-642-36163-0. Friedrichsen, M., & MüHL-Benninghaus, W. (2013). Handbook of social media management value chain and business models in changing media markets. Berlin, Springer. http://dx.doi.org/10.1007/978-3-642-28897-5. Internet world stats-www,internetworldststs.com/stats.htm Jenkins, H., Ford, S., & Green, J. (2013). Spreadable media: creating value and meaning in a networked culture. New York, New York University Press. Lizier, Joseph T. The Local Information Dynamics of Distributed Computation in Complex Systems. Berlin: Springer, 2013. Internet resource. Mayrhofer, P. (2013). Interdependencies in the discovery and adoption of Facebook applications an empirical investigation. Wiesbaden, Springer Gabler. http://dx.doi.org/10.1007/978-3-8349-3887-9. Miller, C. (2011). Mark Zuckerberg inside Facebook. [England], BBC Productions. Nightingale, V. (2011). The handbook of media audiences. Malden, Wiley-Blackwell. Organization for Economic Co-operation and Development. (2013) Internet use in business 2013: New York, Films Media Group. Riley, Jeffery A. (2011). 2011 Social Media Directory the Ultimate Guide to Facebook®, Twitter®, and LinkedIn® Resources. Que Pub. http://www.myilibrary.com?id=273923. Strauss, S. D. (2012). The small business bible: everything you need to know to succeed in your small business. Hoboken, N.J., Wiley. Wankel, C., Marovich, M., & Stanaityte, J. (2010). Cutting-edge social media approaches to business education: teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs. Charlotte, N.C., Information Age Pub. West Virginia University. (2009). Symposium: digital entrepreneurship : the incentives and legal risks. Morgantown, WV, West Virginia University College of Law. Read More

According to studies, more than 70% of entrepreneurs prefer sharing photos on their specific businesses, followed by links represented by 14%, videos- 6% and finally status updates-10% (Anastasi 2012, p. 15). From internationalization to trans-nationalization In this corporate world, media conglomerates are now adopting to a new organizational structure as well as management mentality, transforming from universal to transnational media companies. Various media are often ranked according to their resources and strengths such as coverage; they are then linked up into various interdependent corporate networks.

Based on their new organizational structures, the companies are able to syndicate global efficiency in relation to responsiveness to both domestic and regional markets. Facebook has greatly opened up the world to public access to global communication. Facebook gives prompt access to global content. It has enhanced interpersonal communication across all borders. In addition, digitization and Facebook have led to exceptional democratization of global communication as well as empowerment of many people.

This tends to be more individual entered and less government controlled compared to the old paths. Through cosmopolitinization , global communication has greatly reinforced nation- states, linking them together( Diehl & Karmasin 2013, p. 56). On the other side, international communication has significantly restructured the media world, transforming it to four levels, namely, local, national, regional and international, resulting to a complex network of various companies, products and audiences.

Cosmopolitization is characterized by an inner globalization, sprouting within national societies. Buckner (2009, P. 24) points out that through Facebook, borders are not predeterminate any more, they can be interpreted, however they have to be authorized anew and redrawn simultaneously. The transnational media orders falls under this emerging context, thus challenging boundaries, questioning the aspect of territoriality as well as opening up within the national media. This new media practices and flows have greatly shaped media spaces such as Facebook t to create transnational connectivity within contemporary cultures pregnant with numerous new meanings and entrepreneurial experiences (Wankel, Marovich, & Stanaityte, 2010, p. 101). Facebook as a source of income Adam (2011, P. 11) argues that despite of the rapid growth various social networking service, the core challenge still remains, how can these internet generate cash on its own.

In May 2012, more than 900 million users logged into Facebook, and it is approximated that 80 percent of global online population tend to use social network almost on daily basis. In America, the total percentage of online users drastically increased from 7% in 2008 to 15 percent in 2011, outnumbering other web application users such as e-mail and instant messaging. While some social networks are just beginning to generate money, Facebook is approximated to have a roughly earned $1 billion in its revenues in 2009.

Recent study analysis (Organization for Economic Co-operation and Development [OECD] 2013) highlighted that among the topmost 250 ICT companies, internet players have significantly contributed to their substantial revenues up to 2000. Google still remains as the most sought site on the web although Facebook is steadily catching up first (Mayrhofer 2013, p. 97). Therefore, Facebook is a primal appeal. It is estimated that it took approximately one year since it was launched for Facebook to grow to more than 50 million.

On the other hand, it took more than 40 years for broadcast to become that famous (Friedrichsen & MüHL-Benninghaus 2013, p. 117). source: http://www.businessinsider.com/chart-of-the-day-us-display-ad-impressions-2010-5. These social networks do not aim at making a ransom amount from any individual consumer but rather use only a small margin various users or even better still on all users.

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