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Internet Service Providers - Dissertation Example

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Internet Service Providers Student Number Assignment Reference: BIS2/Jan11/1 Name of Professor Number of Words: 2,000 Q.1 Outline and discuss the various arguments for and against ISPs being allowed to offer differing levels of service based on what business customers are prepared to pay for…
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Internet Service Providers

Download file to see previous pages... In the long-run, making it legal to allow ISPs to charge premium rate for “priority services” will open new business opportunity for ISPs to earn more money which eventually can be spent on further improvements on their existing Internet infrastructure or the need to build new fibber networks (BBC News, 2010; Blodget, 2010). On the contrary, there are also a large group of people and business organizations who will be negatively affected by implementing differential pricing on Internet services. For this reason, there are a lot of individuals who are against making it legal for ISPs to offer different levels of Internet services based on what the customers are willing to pay for. By allowing the ISPs to offer low market prices for poor quality Internet services, ISPs will have the edge to convince more people to pay more money for faster Internet access. It means that the end-customers will have to shoulder a large amount of money for using more Internet bandwidth (Blodget, 2010; Jarvis, 2010). Two-speed internet aims to charge premium prices on content makers and customers who are willing to pay more for “fast lane” access (BBC News, 2010). ...
s on YouTube or improve the current Internet services offered Google will negatively affected once the two speed internet connection is implemented (Jarvis, 2010). As a result, the number of audiences these online advertisers are targeting may eventually shrink. Net neutrality is referring to the principle wherein “data transferred through Internet services are treated with equal priority” (Stair, Reynolds and Reynolds, 2010, p. 275). It means that ISPs are obliged to collect equal payment from each of the Internet users regardless of whether or not the end-users are using more or less bandwidth. Implementing the two-speed Internet policy or differential pricing in UK can lead to the end of the Internet. Since it will be costly on the part of the Internet users to pay for Internet services, the overall expected Internet traffic will decrease. As a result, the business of content providers and online advertisers like Google and Facebook are expected to become less effective. This is the primary reason why Google and Facebook are strongly in support of net neutrality for landline and wireless networks (Maisto, 2010; McCarthy, 2010). Q.2 Discuss the extent to which it is valid and useful to treat all “data” as being equal in the context of it being transferred across the internet. Net neutrality serves as a guide in terms of preserving the users’ freedom to have access to an open Internet. In other words, the context of net neutrality requires all data being transferred across the Internet should be treated equally provided that these data are legal. As explained by Andersen and Gray (2008, p. 289), net neutrality requires all ISPs to avoid promoting discrimination among its customers by offering speed-up or slow-down access to Web-based contents. Morley (2008, ...Download file to see next pagesRead More
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