The paper “Internet Banking in Asian Banks” analyzes the role of Internet banking among all marketing channels in attracting customers of ChinaTrust Bank and CBSC Bank and believes that Hong Kong banks should enhance the site’s appeal to existing customers, rather than look for new ones…
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Financial services continue to grow in the economies of the whole world, pressures are mounting for more effective marketing management of the financial services on offer. Banks and financial institutions have use marketing strategies to improving the strategic position of banks. Allen (1989) said financial institutions began concentrating more resources on marketing, which is becoming mandatory in the competitive environment of today’s financial services. Dawes and Brown (2000) have concluded that changing consumer behavior as well as changes in the operational environment that have been instigated by the Internet have made traditional marketing techniques inadequate, especially in the context of banking services. Segmentation is one of the essential ideas in marketing discipline, however, it has evolved over time from purely descriptive factors of customers to benefit segmentation as a tool to identify factors that may influence future purchasing behavior. (Haley, 1968). The contemporary environment requires that segmentation must keep abreast of new changes and utilize sensitive, sophisticated methods such as an ad hoc clustering method of benefit segmentation. Technology is now an essential dimension of financial service and Internet banking is, therefore, a crucial aspect of delivery strategies employed by banks, with differentiation in the provision of banking services forming a vital aspect of retaining a competitive advantage. (Alfansi and Sergeant, 2000)
Financial services are different with products, they are intangible and inseparable. Financial services always have highly individualized marketing system since financial services are very different service organizations with others. All of the financial services organizations have to similar services, they are lack of special identity, and all of them have a wide range of products/ services. for example, Barclays and HSBC, they both have a full range of financial services for individual customers and business, they also have international branches in the world. There are only small differences in the interest rates or operating systems. Financial services are all geographical dispersion and their growth must be balanced with risk. Their services are fluctuation in demand and responsibility is fiduciary. The financial services sector is still highly labor intensive, which increases the costs of production and affects the price of financial products. Since there are many banks doing similar services, banks want to have more profits must become better at attracting and retaining top customers.
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...? InternetBankingInternetBanking This paper will analyze the concept of E-banking. More specifically, it will try to provide answers to the following questions in relation to E-banking. What is E-banking? What are the advantages and Disadvantages of E-banking? How are people accepting and using E–banking? How are banks benefiting from E-banking? , and lastly, what is the future of-banking? Thus, this paper will review the ideas of various sources to elaborate on the subjects of the topics of study. Definition of...
...Applying TAM on InternetBanking - Survey Sampling Spread A random sampling of twenty was done to cover a wide spectrum of peoplefrom various walks of life. The categorization was done on the basis of: Sex, Usage of internet, place of usage and the internetbank usage. The reasoning behind the choice of people and their spread in each category is given below.
Sex spread has been selected to be uniform. 10 men and 10 women were included in the data survey.
Age spread is as shown below. The stress in the survey has been with the growing population and the one which would have the power to spend and the inclination to spend or transact business.
...Investigating the Main Factors Behavior on Adoption of InternetBanking: Case Study of HSBC Uxbridge Branch Contents: Introduction 2 Rationale behind the Research 3
Banking Industry and Online Banking 3
Benefits of Online Banking to its Customers 4
Benefits of Online Banking for the Business 5
Concerns with InternetBanking 8
HSBC and its Online Banking Services 9
Literature Review 13
Current Adoption Level of InternetBanking 14
Factors Affecting the Adoption of InternetBanking and Relevant Theories/Models 17
Technology Acceptance Model 17
Diffusion Innovation Theory 23
Research Methods 27
Primary Research 29
Secondary Research 29
Quantitative Research 30
Formal Interviews 30
Limitations... of the...
...Net Banking Table of Contents Table of Contents Introduction 3 E-marketing 5 Web design 6 Sales & Service 9 Conclusion and Recommendations: 10
Gup, B.E., (2003), The Future of Banking, Published by Quorum Books, Westport, CT. 12
Financial CRM: The Lloyds TSB Experience, (August 2004), Retrieved on March 29 2009, from: http://www.mycustomer.com/cgi-bin/item.cgiid=130915 12
Lloyds TSB Bank Plc., (No Date), Internetbanking, Retrieved on March 29 2009, from http://www.lloydstsb.com/internet_banking.asp 12
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...Running Head: INTERNETBANKINGInternetBanking of the of the Chapter 3: Research Methodology 3 Introduction
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...InternetBanking at Citibank U.K A Critical Analysis Introduction What use is a better mousetrap if the mouse gets lost finding the cheese Or worse, what if there's a cat lurking nearby, ready to pounce at the mouse's slightest movement To find out, this researcher played the role of a mouse by navigating through the internetbanking website at the U.K. branch of the biggest bank in the world.
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Functionality - The online facilities are present but multi-clicking to direct to the actual facility is needed which is inappropriate.
Affordance - The user-driven drop box menu is good to implement but try to remove the "GO" button instead implement the auto-direct...
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