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IT - Essay Example

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The Acceptance of E-Banking in UAE Background Customer satisfaction in the use of e-banking services and brands is often gauged by the analysis of the frequency of use of these products ahead of traditional banking practices (Uslu, 2007: 133). This implies that the reliance an individual would place on E-Banking can to a reasonable extent be assessed by examining the frequency with which clients of a bank use the E-Banking services instead of traditional banking services and practices…
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Download file to see previous pages Affect-based Trust is related to the the benefits that the client would get directly like quick and improved services whilst Cognition-based services relates to those advantages that a client would see and have evidence of like reduced cost of transactions and access to money without queuing and the like. Jointly, these two add up to the satisfaction a client would gain by patronizing e-commerce products of a bank. In this research, we therefore ask, what are the important factors that affect e-banking in UAE? What are the main consumer attitudes towards e-banking services in UAE? What is the effectiveness of e-banking services rendered by banks to individuals and organizations in UAE? The research seeks to add up to the stock of knowledge on the effectiveness of e-banking services rendered in UAE and the customer attitudes to e-banking services in UAE. ...
The research would provide a background for the study of trends and matters pertaining to e-banking. This can enable banks, consumers and potential consumers to get a good understanding of the reaction of consumers to e-banking products and services that are offered in the UAE. Literature Review Online banking is the “process that allows a consumer to perform banking functions online. Online banking can be accomplished through the internet with specific account information and a consumer password” (Sam, 2008: 7). Online banking refers to an electronic form of carrying out traditional banking processes and transactions through the Internet and other forms of computer software systems. This implies that online banking enables a consumer to complete a banking activity using the internet and other related electronic tools like mobile phones and other sophisticated computer systems. This is also referred to as e-banking, which encompasses banking carried out in an electronic format. In a bank, e-banking a typical e-banking department consists of groups responsible for marketing and sales, internet activities, electronic commerce, call center services, ATM operations and mobile phone bank services (Hlupic, 2003: 109). In other words, e-banking combines the operations and activities of several related departments in a bank to ensure that the clients of the bank get the opportunity to undertake normal banking services through electronic means. This requires the co-operation and combined efforts of several units to ensure that customers get prompt attention about their transactions, reduce fraud and get a good understanding of the internet banking ...Download file to see next pagesRead More
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