Navigating through the Life Cycle of Maturity - Essay Example

Business Introduction Dell is a lucrative business enterprise that deals with the production of electronic devices for instance desktops, laptops among other computer accessories. On that note, the success of this business venture can be attributed to good management strategies among other reasons. In addition to that, Micheal Dell has played an important role in the rapid development and expansion of this business enterprise. However, in this paper we are going to focus majorly on the policies formulated by Micheal Dell.

First and foremost, we are going to evaluate the effectiveness of Micheal Dells strategies aimed at turning around this business enterprise. Apparently, the adoption of a direct way of selling their franchises to their customers as opposed to their competitors for instance Compaq who relied on retailers to sell their franchises. Evidently, this served to improve their business since it boosted the customer seller relationship. In addition to that, good management also played a major role in the growth of Dell.

On that note, while their competitors such as IBM struggled with management politics, Dell was strategizing on how to improve their business.Secondly, an analysis of Dells declining industry yielded the following. Although, technology buy outs have worked for the Dell competitors, but with the decline in the personal computer market as a result new innovations have contributed to the demise of Dell.Finally, examples of dells strategy over the competition are as follows. The leadership strategy which entails the company striving to become the dominant player in the declining business venture is one method.

Secondly, the niche strategy which emphasizes on the pocket demand that are declining gradually as compared to the industry as a whole. Moreover, this entails the flow of funds. Finally, there is the divestment strategy, which consists of the process a company sells the business to other companies.In conclusion, the computer business is rapidly growing as a result of new innovations; therefore, it is essential to acquire new strategies to cope with the changes.ReferencesMichael Dell addresses Dells future.

(2013, January 16). YouTube. Retrieved February 2, 2014, from http://www.youtube.com/watch?v=7ivFDvzAzw8. Michael Dell talks turnaround strategy - Videos ZDNet.flv. (2011, November 22). YouTube. Retrieved February 2, 2014, from http://www.youtube.com/watch?v=HbcQC7nbcBo.