The Organization of Ford Motors - Essay Example

Ford Motors tries to produce or develop products as per the preferences of the customers so as to enhance their reliability and loyalty within their minds. Only then, the rate of switch over costs of the customers might get reduced thereby enhancing the demand of the product lines of Ford motors. Other than this, in order to retain the customers for a longer period of time, the organization of Ford Motors desire to offer high attention over quality, performance and technical specifications.

Keeping this concept of product in mind, the organization of Ford Motors developed Honda Civic GX, which is extremely trendy in design and excellent in all-season roads. The development of Honda Civic GX helped the organization of Ford Motors to fascinate a wide range of customers thereby amplifying its market share by almost 35 percent among others. However, in order to enhance its selling target, the organization tried to promote the specifications of this car such as ultra-high performance, high comfort, etc in order to attract interested customers.

This is done in order to increase the demand of the product thereby amplifying the profit margin and brand image of the organization among others. Moreover, as per the marketing concept, the organization of Ford Motors develops the product lines, keeping in mind the requirements and needs of the customers so as to retain its loyalty and reliability. Furthermore, in order to retain the well-being of the society, the organization of Ford Motors developed Honda Civic GX and promoted it by the name, green car.

This clearly shows that the organization tries to protect the environment from varied types of greenhouses gases emitted from the non-renewable fuels. In order to protect the market share and profitability, the organization of Ford Motors tried to offer higher concentration over the prices of its products. This is because, the maximum extent of its target customers desire to attain, high-ended products but at a competitive price. So, the organization of Ford Motors tried to reduce its production cut that proved extremely effective for the organization in enhancing its brand value and position in the market among other rival players such Honda, Toyota and others (ESOMAR, 2008).

The organization of Ford Motors is a reputed brand and it positions itself as a company that presents extremely trendy and fuel-efficient cars for its customers. So, it holds a reliable and consistent position within the minds of the customers that acts as a boon for the organization thereby enhancing its market share. However, the organization desires to position itself as a company that presents smarter and technologically efficient vehicles for its customers. So, it might retain its competitive advantage in the future era as well.

If such an above-mentioned position is maintained, then both Toyota and Honda may reduce their market share and portfolio.