How to Write an Effective Report - Research Paper Example

One should start with writing a draft, which helps one to identify the mistakes – both stylistic and grammatical, and the flow as well as check for any information omitted (Bowden, 2004). One should follow an outline to ensure all information that is supposed to be in the report is included. Moreover, one should find out, for instance, by asking the supervisor what is expected and if there is a standard format to be followed. If there are any sample reports available, it is advisable to go through them and if applicable utilize them as a model for the report to be written.

Another way to write a concise and complete report is to take time to choose what information will be put into the report i.e. how brief or detailed it should be. When compiling and writing the report, the researcher ought to keep in mind the nature of the audience. The report should start with a clear, brief proclamation of the research aspirations and later, an explanation of the research plan. A summary of major findings should come next. The report should end with a presentation of the recommendations and conclusions and any available exhibits appended. Finally, it is important to note that, report writing, like any skill, improves with practice. The use of computers can significantly facilitate report compiling and writing (Mooi & Sarstedt, 2011).

Question 2
The market research issue covered in the call center report is to determine how long the customers have to wait to access customer service of various companies through a phone call (Collier, 2009). The major market research issues and outcomes are well outlined - how long different companies take to answer the call, whether it is an automated message or a person and the overall quality of the customer service. The language used is objective, factual and user-friendly comparing and rating the companies depending on the findings. The research design and processes are adequately reported and the data and other findings are presented clearly and usefully. It is easy to draw conclusions and make recommendations from the available data.

The report on new brooms is about the review of Newcastle Council’s services and management (Blaxland, 2009). The language is objective, factual and user-friendly although the outcomes are not very clear. The design and the process are also vaguely described but since they targeted general/popular press it is acceptable. The use of the chart to demonstrate the research questions helps to explain the design. The data presentation is not clear and a different type of presentation would have been superior.

In the report about ME Bank winning the customer satisfaction award, the language is modest and objective (Inghilleri& Solomon, 2010). The market research is about the good rating of the bank compared to other banking institutions. The market research outcomes are clearly illustrated. The design and process are not well explained but the use of the table to show the difference helps to draw conclusions and get a better understanding of the report. The data is well presented although a different presentation would have been superior. Read More