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Belluck article uses rational appeal to communicate to his audience. Through the use of ethos, he is ensured that his audience will value the information relayed. He talks of the issue of fat and how it affects people health. The article draws excerpt from academic journals and reports. Therefore, by referring to these sources, the article authenticates the information as a reliable and based on scientific studies. Belluck argues that the new report has shows that millions of people regarded as overweight by Body Mass Index (B.M.I) have no life threatening risk of dying compared to people with normal weight. Furthermore, the new report shows that obesity is not only a determinant of mortality risk, but also cholesterol level and blood pressure account to mortality risks.
The article by Belluck is full of facts. By discrediting earlier reports and studies in the nineteenth century, he relies on facts. Miss Schell was presented as a perfect woman in 1912 for having a modest body mass. Doctors at the time regarded her as having a ‘Perfect health’ (Belluck). However, recent studies have refuted those claims and presented the facts of perfect health condition. Researcher has concluded that blood sugar, cholesterol and blood pressure are the most worrying conditions that threaten a person’s health and not weight.
Belluck communicates using not only facts, but also with statistics. This way enables the writer to appeal to the audience and pass his message effectively. The body mass index uses statistical figure to communicate the weight of people regarded as overweight and normal people. Through the use of statistic, it is easier for the audience to understand and internalize the subject being communicated. Studies show that a B.M.I of above 35 is dangerous, and the affected individuals are at risk of ailments (Belluck).
Campos Paul writes persuasive article regarding the issue of overweight among the American population.
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Rhetoric makes heuristics provisions for distinguishing, comprehending, and developing certain arguments related to specific settings (Young, Becker & Pike, 1970, 1). There are five main criterion of rhetoric for framing a persuasive speech to affect the audience, which are based on arrangement, memory, discovery, style, and apt delivery. In case of rhetorical literature, Corbett, had claimed that in such instances rhetorical analysis "is more interested in a literary work for what it does than for what it is" (Corbett, 1990, xxii).
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st about three full pages of discourse, Rose utilized different rhetorical elements including appeals (ethos, logos and pathos) and strategies (comparison, analysis, description, and narration) to persuade the readers that “the secret of torture, like the secret of French
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