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Marketing of the Mall of America - Essay Example

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Summary

The author of the paper "Marketing of the Mall of America" will begin with the statement that Mall of America is the largest family interactive commercial retail that incorporates entertainment contrary to other numerous shopping destinations (Kerin, Hartley & Rudelius, 2011)…

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Subject: Marketing
Type: Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 4
Author: wymanalden

Extract of sample "Marketing of the Mall of America"

The Mall has numerous stores, which are almost over 520 offering shopping and varied entertainment places for each person despite the age. For illustration, LEGO stores possess numerous models meant for entertaining children. The offered services range from school-oriented through the medical office to a wedding chapel (Kerin, Hartley & Rudelius, 2011). The information’s essence serves in informing the large clientele, which is unaware of the quality services offered by the mall. In addition, it imparts more knowledge to its clients who may not know about other services offered in the mall besides its humble beginning.

The drawn inferences regarding the mall; due to its complex shopping mode, it will continue to be a center for entertainment offering diverse, fascinating services. Since, its main attraction entails using human life’s zeal for entertainment (Kerin, Hartley & Rudelius, 2011). However, the Mall’s efforts meant to maintain it at an aggressive edge, encounter challenges that prompt essential questions that entail adequate considerations. The questions comprise:

How will the Mall attract and maintain large retail enterprises in its structure?
What techniques will the Mall use in attracting millions of visitors than it does currently?

Extending ideas that will ensure the stability of the Mall of America will be extensive and sound advertisement globally via online services. This will augment its popularity, thus attracting large clientele and visitors as tourists from other states.

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