Marketing Strategy to Attract Students at Qatar University - Essay Example

The responsible authority ought to use specially designed websites to present themselves to the general public. Aspiring students can easily access any information about the university from the internet which can make it relatively easy for them to make informed choices. This can also help them to communicate with the responsible authorities so that they can get the information they may require about the institution. Communication is essential since it helps to bridge the gap between the aspiring students and the responsible authorities at the university. Other types of marketing communication strategies such as print media as well as television can also be used to advertise the marketing program offered by the university to be able to attract many students.
The programs offered by the university can also be categorized into different groups to attract students to a particular area of study. In this case, attracting a student to study a marketing degree program as a major requires a holistic approach by the institution. Efforts should be made to portray the strengths of the degree program. For instance, the marketing degree program is unique in that it encompasses courses that are not offered by any other institution in the area. In terms of strength and value, the marketing degree program at Qatar University is highly rated which gives it a competitive advantage over the other institutions. The marketing degree program at Qatar University is also comprised of different segments that cover various elements of marketing. For an organization to succeed in its operations, it ought to implement a strong marketing strategy. This gives it a competitive advantage and it can only be achieved through the use of competent people with strong knowledge in marketing-related areas. This is where Qatar University comes in handy since it offers a unique marketing degree program.
The other advantage of enrolling for a marketing degree at Qatar University is that this program is flexible.