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Lunching new product in Qatari market - Essay Example

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Strengths: With the company’s outstanding research and development capabilities, the launch of this solar car serves as an innovative product for the Qatari automobile industry. The newness itself is the company’s major strength, as well as the product’s…
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Download file to see previous pages Weaknesses: A major setback for the company is the underlying marketing cost of this product as well as the acceptance of this innovative product by the masses. The market research is prone to validity and reliability issues and even a company with excellent management and marketing personnel, it is feared that not many buyers are actually attracted. Also, since the cost of a PVC sometimes goes up to $400 per cell, the production cost of these cars might exceed the estimated budget. These cars also get extremely heated from the inside and may be prickly to drive (Why to buy a Solar powered Car, n.p.). 4
Opportunities: Solar cars are the most environment friendly cars to use. This factor can be cashed whilst generating a positive word of mouth for the company. Affiliating with organizations that promote Go Green concept can also benefit the new born company. With consumers needs shifting to preferring environment friendly products, this can go into the company’s benefit. Moreover, the economy of Qatar is permeable to new entrants and Smart Solar Cars can survive. 4
Threats: Competitors, both local and international, are an obvious threat. The fear of unsuccessful marketing efforts made to shift Qatari consumers from the conventional cars to solar powered cars, as well as the constant terror of unpredictable recession stay as major threats. 5
The company is named Smart Solar Cars Ltd which is an entirely new brand to be launched in Qatar. The main target market that these cars cater to, are the young individuals, and first time buyers of the car. The company is anticipated to be launched in Qatar in January 2012. The primary mission is to ‘go green’ in the future and save the natural resources to their maximum. The main objective of launching this product is to create awareness amongst people on the usefulness of the solar ...Download file to see next pagesRead More
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