Internal and External Persuasive Communication for Best Game Productions - Essay Example

Internal and External Persuasive Communication for Best Game Productions of Memo for the Game Developers To: Game Developer Team, Best Game Productions. From: George Dylan, Chief Executive Officer, Best Game Productions. Sent: Friday, October 2, 2015 9:57 AM Subject: Product quality review and delay in the release of Witch Hunters 2. The major purpose of this memorandum is to communicate the quality and drawbacks of the newly developed game, Witch Hunters 2, with the members of game developer team. The game is scheduled to release during the holidays of Christmas Eve. The memorandum is also intended to discuss the possible delay of the product launch due to the rectification of the recently determined quality issue of the product. The members of the game developer team must be well-aware of the fact that the organization has planned and scheduled the launch of the product on 27th November 2015 to capture the increased demand of the market during holiday season. The team members need to be informed that the extensive quality testing of the newly developed game by the quality control team has detected a quality concern within the performance of the product which needs to be solved before the launch of the final product. Currently, the organization is facing a huge challenge regarding the on time release of the game as the rectification of the quality issue may take considerable time. The delayed release of the product may harm the customer expectation while the timely release may damage the organizational reputation due to poor quality. After careful speculations, it has been decided that the organization will delay the launch of the game by only three weeks. Therefore, the revised date of the product launch will be 19th December 2015. This process will help the organization to capture the holiday season demand. The memo will assist the members of game developer team to accumulate knowledge about the following areas: Quality concerns of the product and report of the quality control team. The future plans for the problem fixation and time management. Required communication with different parts of the project. Quality control and assurance is an integral part of technology development organizations which comprises of a set of different processes which allow organizations to prevent defects in the manufacturing or product development procedure. The quality assurance process assists organization to identify and fix the issues within the product development process as well as the final product. It also helps organization to assure that all the quality parameters have been met (Smith, 2011). Maintenance of the product quality as per the market commitment is one of the major attribute of Best Game Productions. The breach of the quality assurance of the products will certainly hamper the organization’s reputation and profitability as well as product functionality. The quality control team has identified a bug in the newly developed Witch Hunters 2 gaming process which can significantly hamper the smooth and expected performance of the program. The team has detailed that the fault in the gaming program has high potential to reduce the speed of the game. It can also hamper the proper sound delivery of the process. The team has estimated that the rectification program will need one and half months to resolve the fault. They have advised that the organization should not launch the product without fixing this problem as the failure of the program during customer usage will hugely affect the product reputation. It can ruin the organizational reputation and long-term hard works of different teams. The major focus of the organization is to solve the identified problem properly and within specified time limit. The teams of the organization have worked really hard within the last two years to ensure the launch of the finished game within the specified time frame. The delay in the product release time and added pressure to solve the issue within short notice can highly affect the spirit and morale of different teams of the company, mainly the team of game developer. The members of the game developer team needs to focus on the revised date of the product release to ensure the proper valuation of their long-term hard work. The members need to motivate each other and focus on the ultimate goal to assist all the teams of the organization to properly handle the current issue. The game developer team still possesses 8 weeks to efficiently solve this issue. Therefore, the team needs to be focused on full utilization of all the time and resources. Proper adherence to the time is very essential in the competitive business market. Maintaining the revised time to launch the product will not only allow the organization to capture the holiday demand of the market, it will also secure the competitive position of the organization within their coveted market (Ruhe, 2010). The clear communication within the team members of the game developer team is very essential for expected execution of the revised plan. The team members need to effectively communicate all the essential information with other developers in a simpler and quick manner to eliminate all the confusion and misconception. The members need to send detailed email after the end of each week, to the group manager, Marilyn Anderson, to ensure the proper anticipation of the situation and the incorporation of efficient salutation procedure. The management of the game developer team must maintain proper contact with the quality control team to update the parameters of expected quality. It will allow them to assess the improvement of each step of the rectification program. The management of game developer team also needs to frequently communicate with the marketing and public relation teams through email and face-to-face meeting to update them with all the development of the rectification program. It will assist these teams to design their market release plan accordingly. It will also enable the PR team to efficiently communicate the reason for delay, rectification plan and expected date of launch to the external stakeholders. Therefore, the organization needs to establish clear and direct communication procedure within the game developer team and with other involved teams to improve and maintain the credibility of the organization in the market. For further detailed discussion regarding this issue and revised goals and procedure, the members of game developer team are requested to join a team meeting at 12:30 pm on October 3, 2015. Each member need to confirm their participation in this meeting through a confirmation email. Sincerely, George Dylan, Chief Executive Officer, Best Game Productions. Press Release for Customers FOR IMMEDIATE RELEASE: CONTACT: Best Game Productions Public relation Department Phone No.: (831) 758-7214 Email: pr@bgp.com Launch of New Edition of Witch Hunters 2 game The revised date for the game release California, October 5, 2015 The new edition of Witch Hunters 2, one of the well-known mobile and computer game series of Best Game Productions, has been announced to be released in 27th November 2015 within different part of the globe. The launch of this product is targeted to provide exceptional experience to the consumers with the innovative graphics and technologies in this holiday season. It is also focused on providing unique gift solutions to the consumers of Best Game Productions. However, the game is currently facing some quality issues and required extensive quality check before releasing it to the marketplace. Hence, the product release date has been revised and rescheduled on 19th December, 2015 to ensure proper delivery of high quality product to the consumers. The ethical code of conducts of Best Game Productions is focused on maintaining the integrity and honesty of the organization in terms of the quality of their products and services to the potential consumers. Their business ethics also motivate the management to timely and accurately communicate the valuable information to the customers and investors. The product development process of the organization is highly customer centric and flexible as per the changing preferences and technologies of the community. The product development and innovation process is strongly backed by the quality assurance procedure. The management of the organization strictly monitors the quality and performance of their gaming products before handing it over to the consumers. The CEO of the organization, George Dylan has mentioned that the delay of the launch of Witch Hunters 2 will not disappoint the potential consumers, as the release of the game just before Christmas Eve will provide exceptional gaming experience to all the game lovers. The game is currently being thoroughly checked and reviewed to ensure that it is meeting all the expectation of the consumers. The quality control of the products will only increase the efficiency of the product in terms of sound and visual effects. The game possesses a number of unique features such as 3D visual effects, projector support, eyefinity technology and auto adjustable sound. The elimination of rush release of this product will increase the market reputation and functionality of the product. Currently, the organization has involved the product developer and the quality control teams to throroughly evaluate and monitor the performance of the end product. Each feature of the game is going under proper quality check procedure and all the assessed factors that are hampering the expected performance of the product is readily checked and rectified by the game developer team. Both the teams are coordinating with the marketing and public relation authorities to properly, accurately and timely respond to the consumer queries. The organization conducts review and feedback collection process from the game users and consumers. The feedbacks and suggestions of game reviewers and potential consumers are overviewed frequently. The organization makes sure to attend and reply to every single chats and emails from the customers on a regular basis. These practices have assisted the organization to accrue a sound market share by providing consumer centric technologies, functions and features. The newly developed game of Best Game Productions, Witch Hunters 2 possesses a number of unique features to provide extraordinary experience to the users. The further development of this series will allow the users to unfold a number of new features in comparison to the previous edition as well as any other competitors in the market. The features of the game have been described below: The color of the graphic of this game is bright yet comfortable for the eyes of the users. This game series is also available in the 3D facility. The game can be operated in Smartphone, computers, Xbox, projectors and internet enable plasma televisions. The developers have used the latest eyefinity technology for the game. The background sound of the game is auto adjustable as per the external sounds as well as the requirement of the consumers. The game possesses both the visual and hard copy of the directive manual. The directions and guidance of the game can also be easily downloaded from the company websites. The organization provides 24 hours chat facility to answer all the gaming related queries of the users. Best Game Productions is one of the leading video game companies within Los Angeles, California. The organization is well-known for providing high quality and innovative online gaming solutions to users. The management of Best Game Productions believes in providing sufficient time to design and develop a gaming solution for their users. The game developer team of the organization consists of highly talented and enthusiastic engineers. The organization believes in thorough quality and performance check of all their products before releasing it in the market. Each of their products bears exceptional and unique features in comparison to their earlier editions. All the games of the organizations possess 3D facilities. The organization provides guidance and directions in different languages. Best Game Productions is intended to broaden the horizon of their business by involving all their stakeholders in the decision making process. The future vision of the organization is to enhance their reputation to the global clients while securing the leading position within the global market. #### Synopsis Introduction The study has demonstrated the contents of a memorandum and press release which are developed to communicate current issues with the internal and external stakeholders of Best Game Productions. The organization has utilized the masked and direct style of communication while communicating the intended message to the external consumers and clear and direct communication style while imparting message to the internal stakeholders (Miller, 2014). Overview The final quality check of the new developed game of Best Game Productions has identified a quality issue within its performance. The game was scheduled to release within the next six weeks. The quality issue has affected all the schedules for the product launch as the release of the game has revised and delayed for another four weeks. These issues can affect the enthusiasm and morale of the employees of the organizations. This problem can also affect the profitability of the organization during holiday season due to increased competition in the market. Communication Goal The memo and press release has been developed for the internal and external stakeholders of the organization respectively. It will assist the organization to motivate the game developers to work hard during this challenging situation. The press release will provide details regarding the future plan and the current rectification steps of the organization. Therefore, it will reduce the confusion of the external stakeholders. Communication Strategies The structure and content of the memo and press release has provided adequate importance towards the communication style and strategies to properly and effectively deliver the messages to the intended receivers. The communication strategies and styles are targeted to eliminate the noise and distractions that hamper the proper and clear delivery of the messages. Clear and direct communication style has been utilized for the game developer team. Clear and direct communication can be considered as the healthier communication procedure as this process assists organization to deliver the message directly and plainly to the targeted receiver (Guffey & Loewy, 2012). As a part of the internal structure of the organization, game developers are quite aware about the problems and processes of the organization. Hence, they can be communicated clearly and directly through the memorandum which will clear their confusion regarding current issues. The wrong and twisted information and gossips from other departments can distract the game developers from the actual issue. The improper communication and wrong message delivery can affect the morale of the team members. Therefore, the memo is designed to clearly and directly inform the situation to the game developers. The properly constructed discussion and solutions will assist them to gather adequate knowledge about the situation and its solution. Masked and direct communication style has been utilized to deliver required information to the consumers. In this kind of communication style, the content is little unclear but it is directed to the intended receiver (Clampitt, 2012). The noise regarding the rumors in the market about the quality flaws can distract the potential consumers from the product of the organization. The design of the content of press release has kept the receivers masked as it has not mentioned the customers and clients in the main body. Alternatively, the direct discussion of the issue has certainly assured the customers that the quality check procedure is successfully done and the final product will be flawless. The description of the organizational quality check process and product specification will enable the organization to grab the interest of the customers. References Clampitt, P. G. (2012). Communicating for Managerial Effectiveness: Problems| Strategies| Solutions. London: Sage Publications. Guffey, M. E. & Loewy, D. (2012). Essentials of business communication. Connecticut: Cengage Learning. Miller, K. (2014). Organizational communication: Approaches and processes. Connecticut: Cengage Learning. Ruhe, G. (2010). Product release planning: methods, tools and applications. Florida: CRC Press. Smith, I. (2011). Organisational quality and organisational change: Interconnecting paths to effectiveness. Library management, 32(1/2), 111-128. Read More