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Improving Performance at Cool Foods - Case Study Example

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This paper "Improving Performance at Cool Foods" purports to enlighten the readers about the areas the company had to look into to strengthen the Cost and the Customer leadership, already established by the company and to sustain the position established by the company in the periods to come…
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Improving Performance at Cool Foods
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Download file to see previous pages  The report is concluded with an outlook of the future of the company and the recommendations that may be considered for driving the company towards accelerated growth.
While the company has already established a clear lead in the market, it becomes important that such a position is retained and at the same time the growth potential of the company is made use of. For this purpose, the company should have a clear business focus in the following two broad areas that determine the outstanding characteristics of any manufacturing enterprise. The areas are:
  • Improved Manufacturing Performance  and
  • A clear focus on Market Development
With clear policies on the above areas, the company would be able to achieve the maximization of the manufacturing platform which is at the root of the success of any organization. Apart from the above, the company should also focus on the enhanced raw material sourcing facility for a drastic reduction in the manufacturing costs.
Delivering outstanding customer service is an essential part of any market development exercise.

New product innovation and bringing them into the market before the competitors are the basic element in any marketing strategy. Hence much depends on the number of new premium and quality products that the company is able to focus on will further increase the market share of the company

Brand Portfolio management is an area which needs the management’s attention to increase the brand loyalty of the customers to the existing brands and promoting new and attractive brands to expand the market for the company’s products

The company can look into new streams of business in the areas of Dairy Products – Milk, Cultured, Cheese and Grocery product – Flour, Pasta, Spreads, Oils, Cake Mixes with a possibility to, later on, integrate these new streams of businesses with the existing Bakery Stream ...Download file to see next pagesRead More
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