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Cool Foods - Assignment Example

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This Executive Report purports to enlighten the readers about the areas the company had to look into to strengthen the Cost and the Customer leadership, already established by the company and to sustain the position established by the company in the periods to come…
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Cool Foods
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Download file to see previous pages While the first part of the report details the areas which the management has to have a thorough review, the later part describes the relative merits and demerits of the application of the modern quality standards. The report is concluded with an outlook of the future of the company and the recommendations that may be considered for driving the company towards an accelerated growth.
While the company has already established a clear lead in the market, it becomes important that such a position is retained and at the same time the growth potential of the company is made use of. For this purpose, the company should have a clear business focus in the following two broad areas that determines the outstanding characteristics of any manufacturing enterprise. The areas are:
With clear policies on the above areas the company would be able to achieve the maximization of the manufacturing platform which is at the root of the success of any organization. Apart from the above the company should also focus on the enhanced raw material sourcing facility for a drastic reduction in the manufacturing costs.
Delivering outstanding customer service is an essential part of any market development exercise. In this area the company may look into the following areas which will enable the company to sustain the customer leadership established by the company:
New product innovation and bringing them into the market before the competitors is the basic element in any marketing strategy. Hence much depends on the number of new premium and quality products that the company is able to focus on will further increase the market share of the company
Brand Portfolio management is an area which needs the management's attention to increase the brand loyalty of the customers to the existing brands and promoting new and attractive brands to expand the market for the company's products
The company can look into new streams of business in the areas of Dairy Products - Milk, Cultured, Cheese and Grocery products - Flour, Pasta, Spreads, Oils, Cake Mixes with a possibility to later on integrate these new streams of businesses with the existing Bakery Stream
Another area that can be looked into the establishment of 'Cool Food Fresh' and Cool Food Home Ingredients' to market the existing as well as the new streams of products in the existing and newly expanded markets where the company can introduce new products derived out of product innovations in any of the business streams identified.
Market expansion to unexplored countries and markets with long shelf life products is clearly another area the company can co ...Download file to see next pagesRead More
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