Print Media, Audiovisual Media, and Print Media - Essay Example

There are types of print media published on a periodic interval of either weekly or monthly. A public relations practitioner uses this type of print media to pass information to the public. The advantage of magazines is that the public can read the information passed at their convenience time. The disadvantage of magazines as a type of media is most people are not in a position to access the magazines because they are expensive to purchase.

Audio media
This is a type of media where the public relations practitioner uses media where audio is transmitted in audio devices only, for example, radio. The advantage of audio media is that it reaches many people at the same time. The disadvantage is that at the time of broadcasting some of the public may not get the information passed (Graham & Monteith, 2011).

Brochures
These are small materials produced to pass information to the public. They are small informative documents that are mostly folded. An advantage of a brochure to the public relations practitioner is that it delivers more information than other types. The disadvantage of a brochure is that it requires written and visual literacy.

Television
It is an audio-visual type of media that a public practitioner uses to reach the public and entertain them. An advantage is that it helps create awareness and generates interest and excitement. A disadvantage is that they are expensive to advertise (Sandra, 2007).

Websites
This is a type of media where several web pages are created to form a website. It is only accessible on the internet. An organization creates a website and the public relations practitioner keeps posting information on it for the public to the reader when they access it. An advantage is that the information can be accessed widely globally. The disadvantage of the website is that computers are needed and the technicality of operating them. Read More