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The Role of Music Associations in the Maintenance and Development of Music - Essay Example

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The paper "The Role of Music Associations in the Maintenance and Development of Music" asserts the introduction of digital marketing formats would augment access to audiovisual music to a widened market. Consequently, audiovisual will persistently dominate the market through digital marketing…
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The Role of Music Associations in the Maintenance and Development of Music
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Music Question one Music associations and organizations play a fundamental role in the maintenance and development of music and its various socioeconomic and socio-cultural components in the society. In deed, various associations and organizations have positively affected the growth and protection of music in the society. Therefore, I strongly support that such organizations and associations are catalysts to music development and maintenance in the society. The foremost imperative contributions made by music organizations and associations include the following: Music associations sociologically help every element of music, keep culture active, make it beneficial, protect artist rights, and their artistic materials. Moreover, music organizations act as anchor points for musicians, artists and composers to emerge and grow. This creates a platform for identification and development of upcoming talents. The natured talents subsequently make massive difference in the world of musical imagination, expression and poetry level (Beeching 290). The organizations and associations also maintain the value and integrity of art in a different dimension of artistic materials right from music compositions to the ultimate level of lyrical poetry. Furthermore, it is vital to underground artists since they could either benefit directly or in directly from such music associations. These associations and organizations strategies have also been a breakthrough to upcoming and famous superstars in the music industry or musical world. This has made the artistic material authentic to the people. Consequently, every artist can be proudly associated with his or her original work. Such is a possibility because the associations have the zeal to protect their rights. Furthermore, the associations and organizations help maintain music schedules across the world so that they keep the importance of music education even after schools. Having attained knowledge from schools, life thereafter can be relevant in musical practice and other associated artistry in the society. Music associations are the key elements of music culture in many different societies across the world since they pay attention to relevance of music, growth of artists. Moreover, the associations perceive music as a cultural activity, support and maintain all values of music through constant education sessions. In addition, the associations also help in keeping an economic model around this artistic work and every element that promote and maintain the creation, distribution, and good pay for members in the society. This subsequently enables every individual in the society to have this art in their lives through radio broadcasts and other available avenues. Art of music as a source of unity, peace and love in majority of societies in the world, brings the element of cohesion and oneness in the societies and preservation of cultural values and norms that govern the people in the societies in the world. Music associations and organizations have positive impact on both socioeconomic and sociocultural dimensions in societies. This remains palpable by the verity that it gives people an opportunity for preservation of cultural and heritage. The organizations are also imperative in identification of talents through imagination, creation of arts and expression artists’ knowledge about their culture and heritage. These give individuals a chance to learn and practice music related to their culture and other related diverse societies. These associations encompass all possible ways that protect and help the growth of art (music) to higher heights in the societies.Their existence is therefore vital to modern music. Therefore, I admit the fact that the associations and music organizations play massive positive role in all aspects of music (Mark 81). Strategies Music associations and organizations have made it a possibility within the world of music through imperative and most relevant strategies. Such strategies focus on development in relation to both economy and social status of artists and the society. The objectives are essential in communicating and advancing the objectives of music. The organizations have set values that encourage music in the society. Such values include believing in the importance and education of music. This has created many interests in the society through enhancement of musical impression. In addition, the organizations and associations have strategized through establishment of music standards and evaluation that keep music values on course. They also recruit teachers, maintain them for professional development, and encourage people to believe that music is imperative in societal development (Jorgensen 84). Such initiatives spur music profession within the society besides enhancing its value and relevance. This creates an economic impression that the value of music is a career and source of a living to the society. Moreover, the associations are domineering in aiding partnership with different industries, institutions and other entertaining communities. Such associated organizations are imperative in helping music associations in attaining their goals. Besides, strategic associations remain authoritative in fostering educational attainments amongst artists in the society. Moreover, the aforementioned strategic collaboration assists in advancing awareness about the inherent importance of music in the society. These collaborations enable attainment of expanded resources and increased influence to the people and society about existence of music and its vitality. The observed collaborations also drive the society in understanding its culture and associated economic perceptions. Consequently, the society embraces the importance of music education and its valued significance in economic development. The associations and organizations including National Association for Music education have diversified music standards, instruction and delivery. Through technology, students can learn different musical applications apart from being in class. The association emphasizes that relevance of school knowledge should be practiced even in real life experiences. Such strategy affirms that music associations and organizations have positively affected the societies both in terms of socioeconomic and socio-cultural relations. The concept of technology and its subsequent integration in music studies have spurred acceptance of “Music for all” notion. Such notion has promoted the massive involvement in music outside schools. Moreover, associations’ strategies of introducing diversity in musical study programs have enlarged the scope and interest in the profession. The aforementioned associations and organizations have also broadcasted music in various media platforms and consequently advanced its acceptance and societal integration. Broadcasting music is imperative in bringing songwriters and musicians together. Consequently, togetherness of music industry playmakers remains domineering in its development both socially and economically. Question four The foremost rationale for association of consumer brands to hip and cool music rather than artists relates to need for marketing and sale. Such associations are an imperative marketing avenue for the consumer brands mainly to the interested public individuals. The associated companies use such cool and hip music in widening their market and advancing impression about the inherent quality of products in stock. However, when associated with artists, the market prices trends changes commensurably. Association to artists creates impression of improved quality and consequent prices within the market. Besides, association with artists improves such music trends in the market due to familiarity of the involved artists. Nevertheless, artists will advertise such leading consumer goods for the sake of marketing their music and creating the impression that their productions are a familiar in the market. In addition, such publicity creates visual music imagery that is a way of trending in music advancement. Constant publicity is imperative, as the concept of artistry has evolved spurring need for extensive public awareness for available audiovisuals. Audiovisual music has also been associated with leading consumer brands mainly in relation to attachment of music video to digital downloads that consequently widens the markets for audio-visual music. Attachment of audiovisual music classified as cool and hip in such platforms remains imperative in gaining massive publicity within the public domain. Many products have paved way for artists markets through such platforms. This legitimate downloading of such music videos increases the purchasing leveland therefore artists have their music sold to bigger scales. Moreover, sponsorship acts as a way of promoting music consumption by purchasing more of the music through products such as iPods. This in turn changes the entire technology to mp3 that makes it enjoyable to the fans. Visual music has affected all of us in the society and remains associated with the brands of products, fashion or may be any trendy thing in the market. In such a case, music manipulates consumers of such music and consequently creates a market (Lexmann 34). My future expectation regarding the market, enjoyment and distribution of music through audiovisual mediums would be reliance on market trends. Market trends would be imperative n music publicity and subsequent dominance. Consequently, all artists will have their music associated with anything trendy to create its market for effective consumption. Moreover, video music would also remain attached to most visited internet sites such as torrent. Subsequently, massive music sales would be attainable though online platforms including iTunes. Such would be a possibility because most internet users enjoy quality music (Villares 4). The current world has immensely revolutionized music mainly through globalization. Contemporarily, media platforms including television programs creates singing competitions where famous artists are the panel to judge, coach and nature young musicians in the society. Such developments would not only enhance music enjoyment and creation, but also improve its marketing. Emergence of contemporary audiovisual marketing gadgets including Apple and U2 would also be crucial in enhancing their enjoyment and distribution. The introduction of digital marketing formats would also augment access to audiovisual music to a widened market. Consequently, audiovisual will persistently dominate the market through digital marketing and inventions. Work Cited Beeching, Angela M. Beyond Talent: Creating a Successful Career in Music. New York: Oxford University Press, 2010. Print. Jorgensen, Estelle R. The Art of Teaching Music. Bloomington: Indiana University Press, 2008. Print. Lexmann, Juraj. Audiovisual Media and Music Culture. Frankfurt, M: Lang, 2009. Print. Mark, Michael. A Concise History of American Music Education. Lanham: Rowman & Littlefield Pub. Group, 2008. Print. Villares, Fabio . New Digital Media: Audiovisual, Games and Music. Rio De Jenairo: Editora E-papers, n.d. Print. Read More
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