Sustainable Event Management - Essay Example

One of such companies is Seventeen Events, a sustainable event management agency that produces events for a number of consumers and is an expert in managing table plans as well. Being proud of its sustainable approach, the company goes far beyond recycling and organic beverages and it is in its heart what make a business successful (Sustainable Event Management, 2015). Following the creativity and transparency values, the company perceives innovation and creative thinking as critical to its performance, while its transparency approach allows the company to share its best practices to customers and be open with suppliers.

In the past decades sustainability has become one of the main goals of most businesses; however, it can be difficult to measure the degree to which they are sustainable. Slaper and Hall (2015), consider that using a triple bottom line or TBL framework it is possible to go beyond the usual measures of earning and ROI, shareholder value to include dimensions of society and environment. However, if focus on the investment outcomes with respect to profit, people and the planet dimensions, TBL can be used as an important tool to assist sustainability goals (Sridhar & Jones, 2012).

At the same time, the TBL is considerably old approach, while social and environmental institutions are changing and improving. In these terms, the following paper will illustrate critical approaches toward TBL and will analyze the theory and the sustainability policy of Seventeen Company. The idea behind the TBL approach is that business’ success is defined and measured through traditional financial bottom line, while its social, ethical and environmental performance is not taken into consideration much (Norman & MacDonald, 2004).

However, following the environmental activities, the companies are able to inform its