SIMULATION GAME - Essay Example

In addition, the report would outline and provide a brief overview of the industry, particularly the shoe manufacturing industry, within which the company operates. The strategic direction provided for the same would discuss whether the strategic direction matched the outcomes. Finally, the report will outline on the strategic principles, based upon which the company operates and key learning points in the study. To assess the competitive strategy of Black Bottoms in the years 10-15, there is a requirement to analyze the ‘Competitive Intelligence Reports’ (CIR), which will provide a comprehensive understanding of the company’s market scenario.

The diagram provided below illustrates that the price, S/Q Rating, Models Offered, Free Shipping, Advertising, Celebrity Appeal, Online Orders, Pairs Sold and Market Share for Black Bottoms. The diagram above clearly displays the scenario of all the three segments for the year 2015 in the North American footwear market. Furthermore, the company has been unable to create a global differentiation strategy, as provided statistics reveals that the company’s S/Q rating, celebrity endorsement and additional services such as free home delivery were falling behind its competitors.

Hence, there is no such evidence on how the company has used a single strategy to gain a competitive advantage. The data available from other nations reveal a similar result, wherein, the company has not used any specific competitive strategy. Hence, it can be said that the company does not acquire any consistent competitive strategy. As it can be seen that the company has been redesigning its price structure and differentiating factors, it can be said that Bell Bottoms prefers to reinvent the strategies every year in order to pursue the upcoming opportunities in relation to the market forecasts.

Hence, it can be said that the company tries to gain its competitive advantage by updating its