Strategic Management: an Integrated Approach - Case Study Example

By expanding into the delivery business, Staples is making good use of its resources and expanding into an area with limitless opportunities (Hill and Jones, 2013). They are able to diversify their operations and cut costs based on their analysis of the market as a whole.  This is a desirable strategic move that places them in almost all sections of the supply chain. They can manage their products from one area to the next and capitalize on the most viable opportunities present in the industry.

When doing the feasibility study, it found out that the retail business was growing at an exponential rate (Hill and Jones, 2013). This means it has a chance to capitalize on it and use the acquired knowledge over the years to meet its goals. Despite the financial crisis that triggered a price discount for its products, the expansion after the recovery of the economy will be a good way of dealing with an increased demand that will open up new markets both at the retail and wholesale sections. If the company escapes from the continued need to expand, it will miss out on opportunities that would have cemented its position in the market.