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Business-Level Strategy - Case Study Example

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The company may modify its business-level strategies through designing models that will not only attract clients, but also maintain them. Apple must endeavor to formulate a…
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Business-Level Strategy
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"Business-Level Strategy"- Apple Inc. From the first e-Activity, it is evident that the company needs to put more weighton its strategies. The company may modify its business-level strategies through designing models that will not only attract clients, but also maintain them. Apple must endeavor to formulate a strategy that will attract clients through pulling them from their competitors. Among the strategies include responsiveness to the clients through heeding to their needs in terms of product value, innovation and pricing. For instance Apple Inc. would focus on its marketing structures so as it can increase its competitive advantage over its rivals (Hill & Jones 142-58). Through expanding their array of products, the company would attract more clients; thus, remain the leader in business (Hill & Jones 179-80).
Apple Inc. would adopt the strategy of differentiation. As Hitt, Ireland & Hoskisson argue, this strategy allows companies create products with inimitable features at minimal costs (115-123). Through this strategy as well, a company can adapt novel technology and all changes that may take place in its external environment. With cost and differentiation at hand, Apple Inc. can easily attract clients and produce unique products at very low costs. This will ensure that the company remains proficient in its production; thus, retain the existing clients and attract more. This also translates to the actuality that Apple Inc. must have flexible structure of production, quality management and networks that will see to the manufacture of top quality products as the strategy stipulates (Hitt, Ireland & Hoskisson 115-123).
Works Cited
Hill, Charles. & Jones, Gareth .Strategic Management: An Integrated Approach. London: Cengage Learning.2012. Print.
Hitt, Michael., Ireland, Duane & Hoskisson, Robert. “Business-level Strategy”. In Strategic Management: Concepts and Cases: Competitiveness and Globalization. London: Cengage Learning.2011. Print. Read More
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