Strategic Management: Apple Inc - Essay Example

This is mainly through contract manufacturers such as Foxconn and also focusing on the integration of software in order to complete user experience (Hill & Jones 2013). However, the current expansion of its market has been supported by the changes in its business model. This is through changing its business model to accommodate selling of its products through the retail channel, playing the role of wholesaler, while also selling directly to its consumers who are located in different parts of the world.

The Apple strategy to continue increasing its market share could not have been possible if the business model is only focused on a single market segment. For instance, the recent increase in the overall performance of the company in the market can be attributed to the support that emanates from the internal business model. Therefore, for the company to implement its strategy successfully, it must have a strong business model which is growth-oriented.

Question b

In order for the business to maximize its returns in this attractive market, the focus should be on intensifying its competition levels in the market. This is through allocating funds to the marketing department in order to enable it to stage a strong campaign to persuade the customers to purchase the company’s products. The campaign should use audio, visual, and print media in order to reach all customers irrespective of their geographical location. The reason behind prioritizing the marketing of products is because increasing the level of production would not guarantee the company's success if the customers are not aware of the existence of the product in the market. As a result, the financiers should prioritize making the company be well known by the potential customers. This strategy would enable the firm to penetrate the market and position itself strategically in the market. In addition, such a campaign would lead to an increase in the overall sales as customers would be eager to test the products. Therefore, increased revenues would enable the company to create a barrier of entry for other interested investors in the market (Hill & Jones 2013). This would be significant in assuring the company a long-term dominance in the market.

Resource allocation to this company would end up helping the whole conglomerate. This is because once the company segments the market, it will be able to offer financial support to other struggling firms in the market. Therefore, marketing the firm in this attractive market would be critical towards the success of other related companies.