StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Strategic Management module. Vodafone: Developing a Total Communications Strategy in the UK - Essay Example

Comments (0) Cite this document
Summary
The communications industry in the UK has grown over the years and new technology has improved means of communication. There have been various challenges and factors affecting this growth. The main…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.5% of users find it useful
Strategic Management module. Vodafone: Developing a Total Communications Strategy in the UK
Read TextPreview

Extract of sample "Strategic Management module. Vodafone: Developing a Total Communications Strategy in the UK"

Download file to see previous pages They include deregulation, competition, technology advances and customers. Like any other industry in the UK, the communications industry has regulations that are put in place to be followed. These regulations keep changing with time and technology and stake holders in the industry have had to change and adopt. Some of these regulations have brought an increase to the license fee paid by the different users who are the customers (Bonocore, H.U. 2001 p. 25).
Like in many other countries, the UK government had developed the fixed line network. It privatized the services as British Telecom meaning that any other party that would want to be part of the industry would have to follow some regulations set by the regulator. In order to be more competitive it was required to offer wholesale service to other operators in the industry at competitive terms. This move by the regulator ensured that BT was not the only service provider and that customers get the services they need as their need arises (Daft, H.U. 2011 p. 29).
This regulator has also contributed to the need for digital migration in UK. When starting out, most providers in the communications industry started with the provision of fixed line telephone services. With time, the service providers have had to change and incorporate more services that go with the changing technology. These include mobile services, television services and internet services. With the rising number of service providers in the industry, there has been an introduction of various services at competitive rates (Grant, H.U. 2006 p. 35).
The other key driver of change is competition. Most countries including the UK have seen tremendous change in the communications industry. This has been due to the rise of various companies that offer these services. Initially, it is the government that would provide the services through BT. With the coming up of mobile phones and internet technology, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Management module. Vodafone: Developing a Total Essay”, n.d.)
Strategic Management module. Vodafone: Developing a Total Essay. Retrieved from https://studentshare.org/management/1635170-strategic-management-module-vodafone-developing-a-total-communications-strategy-in-the-uk
(Strategic Management Module. Vodafone: Developing a Total Essay)
Strategic Management Module. Vodafone: Developing a Total Essay. https://studentshare.org/management/1635170-strategic-management-module-vodafone-developing-a-total-communications-strategy-in-the-uk.
“Strategic Management Module. Vodafone: Developing a Total Essay”, n.d. https://studentshare.org/management/1635170-strategic-management-module-vodafone-developing-a-total-communications-strategy-in-the-uk.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategic Management module. Vodafone: Developing a Total Communications Strategy in the UK

Vodafone international strategic development

...of company offerings such as the 3G network (Risberg, 1999, P.88). The Group Marketing department was mandated to provide leadership and coordination across the full range of marketing and commercial activities including branding, product development, content management and global accounts. This new function helped create new products enjoyed by customers globally such as international calls on the network offered at special rates (Risberg, 1999, P.89). Conclusion Vodafone successfully implemented its global strategy through acquisitions by exploiting its strong position in the market and targeting firms that were strategically fit for its desired...
18 Pages(4500 words)Essay

Vodafone international marketing strategy

...evolving and customers prefer to fulfil their communication requirement from one network provider. Vodafone had innovated ‘Total Communication’ benefits for customers that include voice mail, messaging, ‘fixed location service’, broadband facility and advertising. Due to increasing demand of internet and mobile services, Vodafone had experienced strong development by providing innovative features to customers. Vodafone had made alliance with major internet service companies and provides customers facility to use mobile handset as fixed line internet. Vodafone’s fixed location services attracted customers...
15 Pages(3750 words)Case Study

Analyst Management Summary Report of Vodafone UK

...?Analyst Management Summary Report of Vodafone UK Table of Contents Overview 3 Company Profile 3 Financial Summary 4 Financial Ratio Analysis 5 Company Growth and Strategy 7 Market Competition 8 Risks 11 Recommendation 11 References 13 Appendices 15 1.Income Statement 15 2.Balance Sheet 17 3.Financial Ratios 20 Overview This paper would attempt to assess the financial health of Vodafone Group PLC, by evaluating its financial performance, its market position and its future strategy. Such a thorough assessment and comparative study with one of its peers, namely France Telecom-Orange, would enable one to recommend whether or not to make an investment of ?1Million in the stocks of Vodafone. Company Profile Vodafone is a global... owing to three...
8 Pages(2000 words)Essay

Module 4,5,& 7 Strategic Management

...entertainment industry strategy for growth (Ross, Keeffe, & Middlebrook, 2006), market expansion based on property development is both an opportunity during booms and a threat during recessions and economic down turns (Stein, 2009). Given no public mission statement exists for Mandalay Resort Group, Mandalay's vision should build upon company's founders' conception of fun, play, and entertainment. Future actions by Mandalay should center on insights possibly translated into following set of goals and objectives: STRATEGIC PLAN FOR MANDALAY RESORT GROUP 4 1. Expanding on concept of "entertainment" such as to, on one hand, approach "gaming" players (e.g. Nintendo) whose main...
3 Pages(750 words)Essay

Business Management - UK based Vodafone group

...of the most sophisticated broadband infrastructures in the world. Furthermore, it has been established that the mobile device is the most common and preferred medium for internet access.DoCoMo, the Japanese cellular giant is at the cutting edge and far ahead of America in offering total interoperability inside Japan. Another feature of this market is that the mobile content industry is very promising. Mobile phone content includes ringtones, standby displays, movies, games,weather reports and news. In the global scenario, Japan occupies a strategic position in the mobile content market, even though Europe is a developed market by all standards. The telecom landscape in Japan is dominated...
8 Pages(2000 words)Essay

Marketing Strategy of Vodafone

...stores Around the world. cheaper, better products and providing more choice 2,000 own-brand primary suppliers in more than 15 countries Best overall benefits package in the industry charitable giving and community-based education programmes Opportunities A pool of cheap credit facilities The US is an open economy welcoming all sorts of businesses. Is still the land of opportunity? China is a big trading partner of the US, an alternative and better source of cheaper items. The impact of Vodafone been felt in all the states. Many small network operators are closing down The growing pool of technology. The heavy investment on Research and Development (R&D) by the US UK...
14 Pages(3500 words)Research Paper

Strategic management module

...Strategic Management Effective strategic management of an organization entails pragmatic formulation of corporate strategy, mission ment and elaborate business plan. Thus, strategic management entails identification and specification of the core objectives of an organisation, development of means to achieve these goals by allocating relevant human and capital resources in order to attain the set objectives. This present essay is aimed at examining the differences between corporate strategy, mission statement and business plan based on the strategic...
5 Pages(1250 words)Assignment

Developing an Integrated Marketing Communications strategy

... page DEVELOPING AN INTEGRATED MARKETING COMMUNICATION STRATEGY FOR JOHN LEWIS DEPARTMENTAL STORES Affiliation: Table ofContents Title page i Table of Contents i Introduction 1 Background of John Lewis Departmental Stores 2 The Offline Marketing Strategies 4 Autumn/Winter 2015 Campaign for the Offline marketing Strategy 4 Success of the offline strategy 6 The Online Website Strategy 6 Autumn/Winter 2015 Campaign for the Online Website Strategy 7 Success of the strategy 8 The Social Media Marketing Strategies 9 Autumn/Winter 2015 Campaign for Social Media Marketing 10 Success of the platform 11 The Mobile Marketing Strategy 12 Autumn/Winter 2015 Campaign the Mobile Marketing Strategy 12 Success of the Mobile platform 13 Conclusion... is...
18 Pages(4500 words)Essay

Developing an Integrated Marketing Communications Strategy

...Developing an Integrated Marketing Communication Strategy for Selfridges Departmental Introduction Developing an integrated marketing communication strategy involves a lot of activities that mainly focus on understanding the company. This will entail an in-depth understanding of company vales and ethics, history of performance, past and present trends in marketing channels, consumer behaviour, target customer for new products and industrial competition is critical in establishing a sound integrated marketing communication strategy. This paper will focus on developing an integrated...
18 Pages(4500 words)Essay

Developing Strategy for PRW Communications

... to adopt a different strategy to appeal to potential customers during lean times. PRW Communications is a small public relations firm that is based in Basingstoke in the United Kingdom. The Company consists of a group of freelance experts in web marketing, digital photography and PR work, therefore while it is based out of Basingstoke and caters primarily to companies in this region, it also has clients from all parts of the UK because it includes in its roster, freelance professionals working from all over the country. The Company has clear objectives – it works with small and medium sized companies in helping them to find cost effective solutions to their promotional needs. It promotes itself as one that is able to understand... ...
10 Pages(2500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Strategic Management module. Vodafone: Developing a Total Communications Strategy in the UK for FREE!

Contact Us