Stryker Mariners Four Cs - Essay Example

Costs This is an important consideration that reflects the total costs involved in the ownership and all the operations of the yacht business. Costs involve several factors including the cost of buying new yachts from builders which takes up to 70% of the total business expenses, wages, rents, utilities, depreciation of products, and other miscellaneous expenses. Other costs will involve introducing new features and products in the yacht business and in retaining our clientele. Communication We treat the concept of communications in a broader focus beyond simple promotion activities.

Communication takes many forms including print and electronic advertising, viral advertising, public relations, and all other forms of communication between the company and both potential and existing clients (Schulz, Tannenbaum, & Lauterborn, 1993). We never underrate the importance of person to person or word of mouth communication as a promotional tool. The company will also maintain a significant presence in yachting magazines and boat shows. Convenience Basically, convenience deals with making the process of finding and purchasing yachts as well as searching for information about yachts easy and less cumbersome.

This involves having several models and brands readily available to give customers different options to assist them to make the best decisions. With the increased use of the internet in marketing, maintaining an online presence as well as having physical stores in lucrative locations such as Hong Kong will bring the business closer to the clients.