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Leadership - Paper assignment - Essay Example

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Subject Insert Customer Name Insert Course Name Insert Tutor Name 29 November 2012 Leadership in Management Oprah Winfrey Oprah Winfrey remains to be an eminent television star for over twenty five years now. Her television program may be accessed from Asia, Africa, and Europe…
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Download file to see previous pages In addition, she won several contests and awards such as Peabody Award. The road to becoming a star strengthened while she was Chicago where she met Quincy Jones and Stedman Graham, who have remained influential in her leading role. She became the first African American to own a national television program (Garson, 2011). Oprah Winfrey’s leadership remains manifested in her entrepreneurial endeavors. She belongs to the fourth level of celebrities described as celebrity entrepreneurs. The characteristics representative of this level include well established business tycoons who preside over their personal empires, and goes beyond endorsing and claiming control of their products. Some of her attributes encompass a sense of self-making, wide audience appeal, over element of business knowledge and understanding, and a celebrity status that enhances appeal. In addition, she exists as an individual corporation, maintains a indistinct line between her private and public life, liked by many, niche finder and a tastemaker given her influence over public opinions. All these attributes reveal her influences, influence, and styles in leadership (Miller, 2004). The Disney Company exists as one of the long-term outstanding film producing companies in the United States. Disney upholds a film legacy from a Marxist, cultural studies, feminist, and post structuralism perspective. The company also bears a twofold role as both a cultural producing company and an American symbol. Thus, the company continues to maintain its brand name on the values of conservative American families. The film productions address a variety of contemporary issues. These issues include nature, heritage of fairy tales, engendered images of science, gender performance, technology, business, class, race, family, and translations of oral culture to visual texts. The ideology of Disney Company demonstrates how representation, identity, and power comprise the substantial positions in American cultural struggles (Bell & Sells, 1995). The Disney Company experienced a lengthy and complex relation to the lesbian and gay community. This became criticized based on how animations, theme parks, television series, merchandise, and live action films from the company provided ideas and traits that the gay culture readily embraced. This historical occurrence created an ambiguous legacy on how modern advertising and consumption affected ways in which gay men and lesbians express their sexuality. During this particular point in history, Oprah Winfrey’s leadership influence would have altered the ambiguous legacy of Disney while reinforcing the organization’s image especially to the gay and lesbian community (Bell & Sells, 1995). Oprah Winfrey also experienced an almost similar occurrence when the Independent Cattlemen’s Association of Texas placed a suit against her, claiming that she had ridiculed the production and distribution of beef products. This made her to relocate her daily show to Texas while working on the suit. However, she won the case. Concerning Disney’s historical case, Oprah’s leadership would have similarly reformed the legacy of the company given her strong and well-known leadership attributes. Given the self-made man ethos as well as the spirit of entrepreneurship as part of the cultural dimension of United States, it would be no surprise that Oprah would have utilized her celebrity power in ...Download file to see next pagesRead More
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