Nobody downloaded yet

Oprah Winfrey Life - Essay Example

Comments (0) Cite this document
Instructor: Oprah Winfrey Oprah Winfrey is one of the most recognizable names in the world today. She is said to be one of the most successful media personalities. Starting from a humble background, Oprah has been able to build an empire that consists of various media outlets, which include the O magazine and Harpo productions among others…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
Oprah Winfrey Life
Read TextPreview

Extract of sample "Oprah Winfrey Life"

Download file to see previous pages All the ventures that she started achieved a great measure of success. After 25 years of hosting the immensely successful show known as The Oprah Winfrey Show (TOWS) Oprah made the drastic decision to end the show. She also indicated that she has the intention to start up her very on television network to be known as Oprah Winfrey Network (OWN). Considering that TOWS which is what most people identify with Oprah will no longer be produced, the question becomes whether Oprah’s network OWN can achieve the same success that TOWS achieved or Oprah is overstretching her ability and brand power ( ) . TOWS was broadcast over the 25 year period and it grew to be one of the most watched television shows. The show had an estimated viewership of 42 million weekly viewers in the US. It was also broadcast in around 145 different countries. The popularity of the show was credited to the confessional approach that the show had. It provided a forum for people to share their story and was used as a platform to empower people to live better and healthier lives. The book club that Oprah formed as a segment of TOWS served to encourage people to adopt a reading culture. Most of the books selected for this role achieved the best seller status. Other brands that were endorsed by Oprah also became immensely successful. The success of the Oprah brand was also extended to the online version or website for TOWS, which is, and to the O magazine. Oprah’s media ventures also included satellite radio when through a deal with XM satellite radio she started the channel Oprah and friends, and later renamed the channel Oprah radio. Aside from her contribution to the media, Oprah is also a philanthropist. She has regularly contributed to causes that are aimed at making education accessible for the disadvantaged in different communities. Her contribution to education also includes starting The Oprah Winfrey Academy for Girls, which is aimed at empowering young disadvantaged girls in South Africa. The academy seeks to empower them to achieve their dreams and ambitions and also develop women in South Africa for leadership positions ( The different brands that Oprah managed to create and grow to a success are often associated with her personality and her face. This makes it easier for people to identify with the brand and has led to what is considered ‘the Oprah effect’. Her personality has been recognized based on her ability to be honest about different issues that have affected her as well as those that affect people all over the world. She is therefore considered as one of the most powerful opinion leaders and shapers in the world. Celebrity branding has been unsuccessful in several instances. There is therefore the concern that the new venture (OWN) by Oprah may fail following an overuse or overexposure of Oprah as a brand. Celebrity branding has gone wrong such as in the case of Martha Stewart who was once a powerful brand in several instances. Following credibility issues that were brought about by her arrest and jailing, the brand Martha Stewart became one that nobody wanted to have any kind of association with. Despite many attempts to revive the brand, people continued to avoid it and anything that was thought to have any form of ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Oprah Winfrey Life Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(Oprah Winfrey Life Essay Example | Topics and Well Written Essays - 1000 Words)
“Oprah Winfrey Life Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Oprah Winfrey her. The black woman, destined for greatness, achieved the heights of her career as an actress, talk show host, proprietor, philanthropist and a producer. Fighting hard with all the difficulties, Winfrey believed in doing the best at this moment which could put her in the best place for the next moment. The current study shall elaborate upon the achievements of self-titled, multi-award-winning talk show lady Oprah Winfrey during her career until now. Oprah Winfrey Oprah Winfrey believes that the big secret in life is that there is no big secret. According to her, all the goals and targets can be...
10 Pages(2500 words)Research Paper

Oprah Winfrey

...? Oprah Winfrey - The Story of an Entrepreneur Oprah Winfrey - The Story of an Entrepreneur Answer Oprahfollows a unique style of leadership and entrepreneurship which is defined as entrepreneurial mode of formulation of strategies and decisions; this mode had been defined by Henry (1978). All the decisions in her business are solely dependent on her will and intellect. She focuses on opportunities and grabs them as they come with little consideration about the problems and risks that could be faced in the execution phase of the concept. She has never followed formal business models or plans to develop competitive strategies for her business, rather takes decisions on the...
2 Pages(500 words)Essay

Oprah Winfrey

...childhood years and her past experiences motivated her to live a life for assisting other people. Oprah Winfrey was born to an unmarried teenager in Mississippi. She was brought up for the initial years of her life on a farm of her grandmother. Her grandmother brought her up and made her learn reading. At the mere age of 9, Winfrey was sexually assaulted by her cousin and these assaults were a part of her life till she turned thirteen. She moved in with her father t Nashville where she gave birth to a premature child who died a very short time after birth. Her father gave Winfrey support and security and made it...
2 Pages(500 words)Essay

Oprah Winfrey A Modern Leader

...lived with her grandmother for the first six years of her life, having been born in Kosciusko, Mississippi. It is during her sixth year with her grandmother that she moved to live with Vernita Lee, her mother in Milwaukee. As she turned eight, she became a victim of sexual abuse, even worse, the perpetrator being her teenage cousin. This marked the beginning of a five-year ordeal with sexual molestation with the perpetrators being her family, including her uncle. This could have caused her to be the rebellious child she became, with the juvenile detention center being where she belonged. At fourteen, life changed for good when she moved to live with a strict disciplinarian, Vernon...
10 Pages(2500 words)Research Paper

Leadership Profile on Oprah Winfrey

...Leadership Profile on Oprah WinfreyOprah Winfrey is a household name of modern times and one that is bound to remain a household name for a long time to come. This is following her transformational leadership over time and the impact of her life’s works that have done much to revolutionize the world and individual lives for all her fans and those that care to follow the messages that she delivers. As the owner of her own media network and host of the Oprah Winfrey Show that recently came to an end, one can view Oprah Winfrey as a force to reckon with in the field of communication and...
3 Pages(750 words)Research Paper

Oprah Winfrey

...Oprah Winfrey Oprah Winfrey has become one of the most influential figures of our times. She has overcome all barriers of race and origin and has made a reputable position in the world. She hosts the show “The Oprah Winfrey Show” which has won many awards over the years. Describing her show would be easy but an attempt to describe the global impact of the show and her personality is not. She has become one of the richest and most powerful people in the entertainment industry, yet maintains a humble and down-to-earth attitude. (Thomas, “Oprah Winfrey Show-An Overview”). (Andrew Malcolm, “A surprise:...
5 Pages(1250 words)Research Paper

Oprah Winfrey Talk Show Furror

...Oprah Winfrey Talk Show Furor Oprah Winfrey is perhaps the most celebrated television personality and a powerful black woman in the U.S. history. In the late 1960s, Phil Donahue pioneered the creation of contemporary daytime talk show. In 1980s, it was revolutionized by Oprah and then in 1990s, everyone from Ricki Lake to Jenny Jones was in it. The shows have received criticism because of the culture’s indulgence in victimization and the general decline of civic discussion. It has been named by critics as human environment pollution and a case study of decay. The shows have been preoccupied with family dysfunction, sex and race. The talk shows like any...
2 Pages(500 words)Essay

Evaluation paper: 2.Evaluate one of the popular talk shows (The Oprah Winfrey show)

...a reason to make profits from such endorsements as they would jeopardise the show and its reception across the world. In conclusion, the Oprah show is one of the most influential shows in the world, which deems to help people attain positive approach in life. The show does not expose selfish gains which are aimed at enriching the producer and host. As such, it is a show that is honestly providing solutions to situations that many people face in the world. Works Cited Davis, Deborah. The Oprah Winfrey Show: Reflections on an American Legacy. New York: Harry N. Abrams, 2011. Print. Illouz, Eva. Oprah Winfrey and the Glamour of Misery:...
3 Pages(750 words)Research Paper

Critical Summary of Oprah Winfrey

...Critical Summary of Oprah Winfrey Oprah Winfrey As a female I have a passion to advance my and become a professional media proprietor and entrepreneur. My motivation to follow this career path emanates from the success of various women who has global influence in the mass media and communication industry. Oprah Winfrey is one of my role models in this career path. Indeed, I think the story of Oprah Winfrey’s life, success, and global influence relates to my career goals. Born in January 29, 1954, Oprah Gail Winfrey is a global image that represents an...
5 Pages(1250 words)Essay

Oprah Winfrey: A Great Leader

...this person is also a very good leader. He always tries to uphold high principles of professionalism when dispensing his duties and he is particularly interested in seeing all of his students excel in his subject. One most leadership trait I admire about this person is that he is a good listener and is very patient. I am of the view that effective leaders are also good listeners. I currently apply this lesson in my life since I always try to pay attention to other people when they are talking. I listen carefully to whatever they say and I have this attitude of treating every person as equal. I often see some people looking down upon others but this is against my principles. My tutor has molded my behaviour for the...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Oprah Winfrey Life for FREE!

Contact Us