Individual Business report - Essay Example

Section Three: Conclusions & Recommendations ……………………………..9 3.1 Recommendations………………………………………………………………….9 3.2 Conclusion…………………………………………………………………………10 4. Section Four: Bibliography ……………………………………………………….11 1. Section One: Introductory Context Introduction 1.1. Terms of Reference The aim of this research paper is to determine what motivational theories can be applied to the employee base of Costlie Cosmetics Ltd in order to successfully improve their internal motivation levels.

The problem at Costlie Cosmetics Ltd originated when some employees were laid off and the rest had to accommodate the extra work load while maintaining the same efficiency levels and without receiving additional compensation for that work load. The Chief Executive operated a centralized, autocratic organization where employee interaction was discouraged and they were afraid to even speak up about their grievances. Without additional compensation, resentment began to grow in the employees and their motivation levels fell.

This adversely affected their service and product quality. As has been documented by previous research this had an overall dampening effect on the company and its performance and image in the market due to which it lost some business from some customers and attracted negative reaction and dissatisfaction from other customers. This paper thus looks at how the Human Resource function needs to be managed within an organization and how critical it is to the organization’s final performance. It also looks at several theories of motivation and uses them to explain how the situation at Costlie Cosmetics Ltd can be rectified.

This also encompasses a discussion of the current organizational structure and how it was posing a hindrance to the development of the employees and the organization as a whole. Further, it looks at how an organization should be structured to function more efficiently and eliminate many of the problems that Costlie Cosmetics Ltd was facing. Building upon previous secondary research on the topic, this paper looks at the possible ways that motivation levels among the employees of Costlie Cosmetics Ltd can be boosted so the company can get back on track. 1.2.

Objectives The objectives of this research paper are to outline a plan of action that can be adopted to improve employee motivation at Costlie Cosmetics Ltd so that the performance of the company can be improved to match past splendor. 1.3. Research Method This paper uses secondary research previously published about motivational theories, organizational structure and Human Resource Management (HRM) to come up with a strategy to be implemented by Costlie Cosmetics Ltd in order to rectify its perilous condition. 1.4.

Context The context for this research paper is provided by the pre-existing conditions of the business environment that Costlie Cosmetics Ltd was functioning in. A new competitor had deflated their market share dangerously and as a result they had lain off a lot of employees to